Month: February 2018

Blink, Blink, Forget: How to Fight the Goldfish Syndrome

Goldfish are believed to have an attention span of only 9 seconds. But post 2000, a new ‘fish’ has beaten them in fickleness. We, humans now have an attention span of 8 seconds (a study by Microsoft). What does that mean?

Photo by Marius Masalar

Most people will not read through to the second paragraph. Most people will not stay for the next act. Most people will not wait for the main course.

But the study also states, “They’re better at identifying what they want/don’t want to engage with and need less to process and commit things to memory.”

Beating the human algorithm to create sustainable engagement

1. Create experience

People love experiences. This in part makes us human. We feel. When content creates experience, it enjoins its audience as co-conspirators or co-creators. Content that drives engagement through experience creates a sustainable bond. For example, using metaphors in storytelling instigates the sensory cortex of the human brain. The more vivid the experience, more the engagement.

2. Say more with less

As Todd Brison states quite deftly in his article, “Focus less on more. Focus more on less”. Attend to the best flower in your garden. Create the brilliant 8 second spark and the fire will follow. Maximize the impact by minimizing the zone of contact.

3. The Storyteller

Active voice matters. Audience wants to be addressed directly. They want to be seen, to be remembered. They same goes with the storyteller. The audience wants to visualise the speaker. They want to know the persona. Mascots are unique and visualised form of the voice. Give a personality to the voice.

The Goldfish Takeaway

Going back to talking about goldfish, research at Keio University (Tokyo, Japan) found that goldfish are able to distinguish between classical music by two different great composers, Johann Sebastian Bach and Igor Stravinsky. Create a distinct voice for your brand and even the human fishes will recognise.

Watch how Vigilbox engages with its audience using this simple animated video:

Find out how you can engage the human fishes. Ask for a quote: http://www.brainpanstudio.com/quote

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How to Grow Up with Parents the Millennial Way

We as millennials give up on our parents. Often too easily.

We assume that there is no point in talking to them because they are not going to change their mindset or their beliefs. We are scared of initiating any exchange of ideas. The seed that leads to this mindset is called ‘Fear of Conflict’. Something I read about in Patrick Lencioni’s book called “ Five Dysfunctions of a Team”.

Read the complete article by CEO Aditya Singh on his LinkedIn publication.

Say hello to us on other networks:
Brainpan Studio(The mothership) | Facebook (Polls and videos) | Twitter (News and Industry titbits) | Youtube (Awesome videos) | Instagram (The animated team stories)

Happy Valentine’s Day

No religious sentiments were hurt in the making of this video. We attempt to humour and not to offend (we try). Happy valentines, people. DRIVE SAFE.
Animation by Strom Rider Ikki

Visit to learn a bit about us: www.brainpanstudio.com/about

VigilBox: Virtual Security Guard for your Car

Meet Mr. Joginder Singh also known as Jogs Paaji by his Karolbag friends. Himself a big property dealer and a huge lover of fancy cars. He recently bought his second car, a shiny red convertible. To celebrate his new purchase, he is out on a world tour of Chandi Chowk (Delhi). Jogs Paaji wants to impress the pretty kudiyans (girls) but manages to impress the carjackers even more.

Vigilbox engages with its audience who wants to feel secure even at the most treacherous of times and places. S/he is a regular city dweller who wants to be in control of her/his vehicle even remotely. Thus uses this app that TRACKS, STOPS and PROTECTS.

WATCH the #animation as the main character drives through the ‘treacherous’ streets of Chandni Chowk (unmindful of the secondary character).

We love cartoons. Do you? : www.brainpanstudio.com/portfolio
Invite us to design visual solutions: www.brainpanstudio.com/quote

Shared Mobility Pledge by Uber: A Case Study

A brand gains long term relevancy for its audience only when it not just answers the present queries but also designs a solution for the future. The audience knows what it requires today but is largely unaware of the future challenges. Unlike what we would want to believe, the audience mostly do not take ‘informed’ decisions.

Most often than not, it is the wave of emotions that guide them towards choices rather than well calculated decisions. Therefore the job of a brand is not just to echo back but rather to discover the next stepping stone and guide the audience towards the bridge to future.

Uber is a global taxi aggregator. It aspires to make “transportation as reliable as running water, everywhere and for everyone”. But it realises than logistics is not just its big worry. It is to enable a viable city ecosystem that can keep such a mechanism running and pertinent.

Uber joined 14 other transport and technology companies to sign ‘Shared Mobility Principles for Livable Cities’.

In their statement they state, “The Shared Mobility Principles provide a clear vision for the future of cities and create alignment between the city governments, private companies and NGOs working to make them more livable”.

Prioritise people over vehicles
Support the shared and efficient use of vehicles, lanes, curbs, and land
Autonomous vehicles in dense urban areas should be operated only in shared fleets

Challenge: How does Uber convey this message in a memorable and engaging way to its audience?
Solution: Using the golden unicorn of the digital age: VIDEO.

At Brainpan Studio we simplify complexity. We help brands bypass the language flaw of miscommunication and create impactful digital and visual communication.
We don’t offer answers, we design solutions.

Message in for more elaboration/clarification about Shared Mobility or to talk about our client Uber in general. Cut the congestion out.

We love cartoons. Do you? : www.brainpanstudio.com/portfolio
Invite us to design visual solutions: www.brainpanstudio.com/quote

‘A Clockwork Orange’ Guide to Digital Communication

‘A Clockwork Orange’, novella by Anthony Burgess, later made into a feature film by Stanley Kubrick narrates the dystopic world of Alex de Large and his droogs.

Question uno:
What is translation?

You could say translation is a myth. Nothing that we want to convey is exactly translated. Our thoughts churn and we are only able to spew signifiers.

Or you could say that translation is the only reality. Everything is translated. Everything changes form. Everything becomes something else. We think of anything and it is translated into an image or being or existence.

Many often complain that language is inevitably a means of miscommunication. It misdirects us into an overlaying loop. Anthony Burgess uses language exactly for this purpose. He portrays that words don’t have inherent meanings. And it is not words themselves that convey meaning but their position on the string. In other words, context creates content.

Burgess invents a language derived from Russian to weave this distopic world together. These words don’t exist outside the universe of ‘A Clockwork Orange’. There is no glossary to refer. So we must wonder, how does the author communicate with the audience? How does the image of the mad world of Alex de Large manage to invoke and provoke the sensibility of generations?

What do we learn from ‘A Clockwork Orange‘ about digital communication?

Create your own vocabulary: The world has its language and so should you. As a brand/organization/culture you need to develop your own system of language. Influence the audience and induct them within your special world of words/meaning. Invest in your own visual language.
Establish context: Context generates meaning. With context comes perspective and with perspective comes perception. Communication is vastly about the context you establish.
Take the audience on a journey: On a journey and not a guided tour. A journey is about wandering and discovery. It is not about sight-seeing. Communication should aim at self-discover.
It is a process w/o a catalogue: Communication is a process but it may or may not be catalogued. Audience will not always have access to the library. Don’t take references for granted.
Brainwashing doesn’t work: The human brain has evolved out of the grind. Forceful injection of ideas and repetitive assault on senses creates disassociation. Humans have become more susceptible to nuances and subtleties.
Subversive culture is a system of its own: Mainstream has more ears but it has the noisy mob too. Investigate into the systems of subversive cultures. Involve and establish your niche.
Translation is a continuous generation of meaning: Translation is not a transfer or a commute from A to B. It is a process of generation of meaning itself. Therefore digital communication is not a function of conveying your idea to the intended subject but rather it is an ability to generate meaning together. Communication is then the enabling of the audience to create something of value (meaningful) with its interaction with your language/message.

ASIDE: Alex is a bad bad man. He is devoid of any humanity and is morally bankrupt. Yet with a change in context, we feel sad for him. Remember, we all empathise with a vulnerable man.

Message in for more elaboration/clarification on the above points or to talk about ‘A Clockwork Orange’ in general. Viddy well, little brother. Viddy well.

We love cartoons. Do you? : www.brainpanstudio.com/portfolio
Invite us to design visual solutions: www.brainpanstudio.com/quote