3 Genuine Ways to Boost Vibrant Audience Interaction

As far as I remember, we always had fishes at home. My brother was obsessed with these aquatic creatures. But in spite of my friendly (nagging) ways, I could never develop an interactive  bond with them. I came. I gave food. They ate. They forgot me (happily) till I came again with food.

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Photograph by kazuend

Goldfishes are believed to have an attention span of just 9 seconds. But post 2000, a new ‘fish’ has beaten them in fickleness. We, humans now have an attention span of 8 seconds (a study by Microsoft).

Now that makes the task of creating and sustaining meaningful interaction problematic. Yet the study also states, “They’re better at identifying what they want/don’t want to engage with and need less to process and commit things to memory.”

Here are three effective ways to beat the human algorithm to create sustainable engagement:

  1. Create experience
    People love experiences. This in part makes us human. We feel. When content creates experience, it enjoins its audience as co-conspirators or co-creators. Content that drives engagement through experience creates a sustainable bond. For example, using metaphors in storytelling instigates the sensory cortex of the human brain. The more vivid the experience, more the engagement.
  1. Say more with less
    As Todd Brison states quite deftly in his article, “Focus less on more. Focus more on less”. Attend to the best flower in your garden. Create the brilliant 8 second spark and the fire will follow. Maximize the impact by minimizing the zone of contact.
  1. The Storyteller
    Active voice matters. Audience wants to be addressed directly. They want to be seen, to be remembered. They same goes with the storyteller. The audience wants to visualise the speaker. They want to know the persona. Mascots are unique and visualised form of the voice. Give a personality to the voice.


The Goldfish Takeaway

Going back to talking about goldfish, research at Keio University (Tokyo, Japan) found that goldfish are able to distinguish between classical music by two different great composers, Johann Sebastian Bach and Igor Stravinsky. Create a distinct voice for your  brand and even the human fishes will recognise.

Watch how Vigilbox engages with its audience using this simple animated video:

Find out how you can engage with the human fishes. Ask for a quote: http://www.brainpanstudio.com/quote

Say hello to us on other networks:
Brainpan Studio(The mothership) | Facebook (Polls and videos) | Twitter (News and Industry titbits)  | Youtube (Awesome videos) | Instagram (The animated team stories)

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Blink, Blink, Forget: How to Fight the Goldfish Syndrome

Goldfish are believed to have an attention span of only 9 seconds. But post 2000, a new ‘fish’ has beaten them in fickleness. We, humans now have an attention span of 8 seconds (a study by Microsoft).  What does that mean?

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Photo by Marius Masalar

Most people will not read through to the second paragraph. Most people will not stay for the next act. Most people will not wait for the main course.

But the study also states, “They’re better at identifying what they want/don’t want to engage with and need less to process and commit things to memory.”

Beating the human algorithm to create sustainable engagement

1. Create experience

People love experiences. This in part makes us human. We feel. When content creates experience, it enjoins its audience as co-conspirators or co-creators. Content that drives engagement through experience creates a sustainable bond. For example, using metaphors in storytelling instigates the sensory cortex of the human brain. The more vivid the experience, more the engagement.

2. Say more with less

As Todd Brison states quite deftly in his article, “Focus less on more. Focus more on less”. Attend to the best flower in your garden. Create the brilliant 8 second spark and the fire will follow. Maximize the impact by minimizing the zone of contact.

3. The Storyteller

Active voice matters. Audience wants to be addressed directly. They want to be seen, to be remembered. They same goes with the storyteller. The audience wants to visualise the speaker. They want to know the persona. Mascots are unique and visualised form of the voice. Give a personality to the voice.

The Goldfish Takeaway

Going back to talking about goldfish, research at Keio University (Tokyo, Japan) found that goldfish are able to distinguish between classical music by two different great composers, Johann Sebastian Bach and Igor Stravinsky. Create a distinct voice for your  brand and even the human fishes will recognise.

Watch how Vigilbox engages with its audience using this simple animated video:

Find out how you can engage the human fishes. Ask for a quote: http://www.brainpanstudio.com/quote

Say hello to us on other networks:
Brainpan Studio(The mothership) | Facebook (Polls and videos) | Twitter (News and Industry titbits)  | Youtube (Awesome videos) | Instagram (The animated team stories)

What is ENGAGEMENT?

The Advertising Research Foundation​ defines ENGAGEMENT as “turning on a prospect to a brand idea enhanced by the surrounding context”.

While we simply define ENGAGEMENT as an interactive relationship between the brand and the audience that thrives in an environment of trust, credibility and transparency.

Baba Toon, our holy mascot has some pointers to share. Watch him SIMPLIFY COMPLEXITY for Johnny who is on the verge of a major breakthrough: https://youtu.be/nxowt5OrOmY

 

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It is easy to connect on other social networks too. Let’s:
Brainpan Studio | Facebook | Twitter | Youtube | Instagram

CEO Explains Our Core Values

I have had a genuine connection with Animals.

And over the course of my life, I have adopted and raised a bunch of them. Dogs, Birds, Dogs, more Dogs, Hamsters, Fishes…

Many think it’s impossible to train birds. Which basically means is that it’s difficult to communicate with them. This became apparent when I was raising a month-old baby dragon ; nursing him every four hours, using baby formulas and a feeding syringe. Over time we evolved and created a language of our own. We started talking using simple sounds and gestures.

Human interaction is not very different.

“Simplicity is the ultimate sophistication”

This golden truth was said by Da Vinci himself. A legend in design, a master expressionist, an inventor and an artist.

Human interaction in the 21st century is often clouded by jargon and words which are difficult to comprehend. You might have something there, but if it is complex like supercalifragilisticexpialidocious people will get confused.

 

 

In an era where time is of the essence, one needs to convey their story crisply and clearly.

 Words like value, proposition, business, communication have been overused.

When everyone is extremely busy, getting someone’s undivided attention is gold. You want to be a magic show which attracts.

We have a solution !!!!

WE ENABLE YOU TO SAY MORE WITH LESS

In TWO WORDS !

SIMPLIFYING COMPLEXITY

Here is an example on how we helped Johnny to make his revolutionary idea a reality.

 

Reason #1 Simplicity

We enable you to say more with less

You might have a technical product, app or a service that needs to be explained or concept that needs to be shaped. Simplicity is the key. 

Reason #2 Interest

Interest Increases Sales, research has shown that around 40% executives would call you after watching an explainer video, which increases conversion rates by 20-30%. There is a reason all successful brands spend on multimedia marketing. 

Reason #3 Appeal

You need to liven up your pitch, you need to create excitement. You need to make others excited about your story, create that connect and humor is a tool which definitely helps.

Reason #4 Engagement

Explainer videos create engagement, users generally spend double the amount of time on your website if you have a video. Videos are great at expressing key messages.

Reason #5 Branding

You need to showcase your personality, you have to ensure that customers not just understand but remember your key features and benefits. It is a scientific fact that an audio visual medium is the most effective way to achieve that.

All successful brands carry a personality be it an Uber, Apple, Google, Microsoft, Tesla or a Spacex. Explainer videos enable you to create a unique personality for your brand.

Reason #6 Reach

The world is much smaller now, you need to think BIG, you can get global attention using the internet. You can penetrate in impossible markets. Explainer videos improve your google ranking, it helps in SEO and also increases the average amount of time visitors spend on your website. Explainer videos are easily sharable on the social media such as linkedIn, facebook, twitter. It helps you to improve your digital networking, we as people meet on this forum for networking. Explainer videos enable you to network on the web.

Don’t let your ideas get entangled in the web of COMMUNICATION!

Simplify Complexity!

Develop a personality for your brand.


Give wings to your vision!

We Simplify Complexity. We are Champion Explainers. We are Brainpan Studio.

All successful brands spend on marketing because of a reason.

-Signing off
Aditya Singh,
 CEO Brainpan Studio