Yoga in the Times of Deadline

Yoga on radio. Yoga from mantri. Yoga on television. Yoga to sell Patanjali. Yoga for health. Yoga for harmony. Turning and twisting, arguing and insisting. And here we are caught in a strange knot. Yoga for you and yoga for me.

International-Yoga-DAy

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Get Your Anatomy Right

Get your basics correct, says Moon Arun. Before you write the epic novel, learn the alphabets right. Before you deal with complex compounds, keep the periodic table in sight. Your magnum opus will only be a reflection of your childhood crawl. No body can hold upright without the structure to hold it tight. No structure is valid without the basic skeleton. Before you draw on the flesh, learn to balance the bones.

To be a good artist, get your anatomy right.

Learn from the master. We highly recommend the book “Anatomy and Drawing” by Victor Perard.

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Age of Innocence: Character Three

Project: Age of Innocence

Category: Character Design

Insight: Little Monk Norbu is enticed by the metaphysics of reality. His mind is unwavering from his goal to reach the realm of the ancient saints. Two years ago he took the solemn oath to never eat lollipops again. Since then he has become a constant source of fascination and amusement for the birds and squirrels alike.

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How to Save Electricity Everyday?

Save electricity while not in use.

100 Pipers’ “The Good You Can” campaign encourages people to make a small shift in lifestyle to bring about a momentous change in the world.

The “Electricity” video shows that a massive amount of electricity is wasted  by keeping appliances on stand by mode. A conscious effort to save electricity by refraining from using stand by mode adds up in making a big difference.

TURN THE MAIN SWITCH OFF.
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Client: 100 Pipers India (Pernod Ricard)

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Age of Innocence: Character Two

Project: Age of Innocence

Category: Character Design

Insight: Gramsci has been waiting for the school to reopen throughout the summer holidays. He refuses to let go of his bag. Unlike his cousins, he is more interested in pie-charts than apple pie.

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CEO Explains Our Core Values

I have had a genuine connection with Animals.

And over the course of my life, I have adopted and raised a bunch of them. Dogs, Birds, Dogs, more Dogs, Hamsters, Fishes…

Many think it’s impossible to train birds. Which basically means is that it’s difficult to communicate with them. This became apparent when I was raising a month-old baby dragon ; nursing him every four hours, using baby formulas and a feeding syringe. Over time we evolved and created a language of our own. We started talking using simple sounds and gestures.

Human interaction is not very different.

“Simplicity is the ultimate sophistication”

This golden truth was said by Da Vinci himself. A legend in design, a master expressionist, an inventor and an artist.

Human interaction in the 21st century is often clouded by jargon and words which are difficult to comprehend. You might have something there, but if it is complex like supercalifragilisticexpialidocious people will get confused.

 

 

In an era where time is of the essence, one needs to convey their story crisply and clearly.

 Words like value, proposition, business, communication have been overused.

When everyone is extremely busy, getting someone’s undivided attention is gold. You want to be a magic show which attracts.

We have a solution !!!!

WE ENABLE YOU TO SAY MORE WITH LESS

In TWO WORDS !

SIMPLIFYING COMPLEXITY

Here is an example on how we helped Johnny to make his revolutionary idea a reality.

 

Reason #1 Simplicity

We enable you to say more with less

You might have a technical product, app or a service that needs to be explained or concept that needs to be shaped. Simplicity is the key. 

Reason #2 Interest

Interest Increases Sales, research has shown that around 40% executives would call you after watching an explainer video, which increases conversion rates by 20-30%. There is a reason all successful brands spend on multimedia marketing. 

Reason #3 Appeal

You need to liven up your pitch, you need to create excitement. You need to make others excited about your story, create that connect and humor is a tool which definitely helps.

Reason #4 Engagement

Explainer videos create engagement, users generally spend double the amount of time on your website if you have a video. Videos are great at expressing key messages.

Reason #5 Branding

You need to showcase your personality, you have to ensure that customers not just understand but remember your key features and benefits. It is a scientific fact that an audio visual medium is the most effective way to achieve that.

All successful brands carry a personality be it an Uber, Apple, Google, Microsoft, Tesla or a Spacex. Explainer videos enable you to create a unique personality for your brand.

Reason #6 Reach

The world is much smaller now, you need to think BIG, you can get global attention using the internet. You can penetrate in impossible markets. Explainer videos improve your google ranking, it helps in SEO and also increases the average amount of time visitors spend on your website. Explainer videos are easily sharable on the social media such as linkedIn, facebook, twitter. It helps you to improve your digital networking, we as people meet on this forum for networking. Explainer videos enable you to network on the web.

Don’t let your ideas get entangled in the web of COMMUNICATION!

Simplify Complexity!

Develop a personality for your brand.


Give wings to your vision!

We Simplify Complexity. We are Champion Explainers. We are Brainpan Studio.

All successful brands spend on marketing because of a reason.

-Signing off
Aditya Singh,
 CEO Brainpan Studio

 

Age of Innocence: Character One

Project: Age of Innocence

Category: Character Design

Insight: On the second Sunday of March, Miss Gopchu O’Neele waits for the bus to Timbak square. She has heard that Frufru, the famous pink elephant of the Queen is in the town. She is very excited yet she waits patiently at the stop. She is scared to blink in case she misses the bus.

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