How Cultural Capture Videos Build Brand Loyalty?

Cultural Capture animated videos enable brand voices to be embedded into the social fabric. It creates a positive and responsible vibe for the brand to engage with the cultural mores of its audience. And therefore builds trust.

The “Dealing with Road Rage” video showcases how abusive drivers HONK too much, BUMP into you, CUT you off, BLOCK your way and STEAL your parking.

Emotional quotient is paramount in creating a communion of sorts between the brand and its audience. It identifies with the cultural core and thereby strengthens the emotional connection.

The “Importance of Biodiversity” video tells that since 1970 human population has doubled while Earth has lost 52% of its biodiversity. This has led to unprecedented troubles. 

These videos puts the ball back into the audience’s court and the audience finds itself at the center stage. The cultural problems are identified and a solution is designed specifically for the audience. This helps them feel empowered and an integral part of a social movement.

The “How to Reduce Traffic for Everyone” video presents that in the last 15 years, 20 million cars have been A+D+D+E+D to Indian roads. Here’s a fun way to beat TRAFFIC and ease your commute. 

We use LOVE to identify the social issue, LOGIC to design solution and LEARNING to create engagement.  

Watch more of the Cultural Capture Animation at http://www.brainpanstudio.com/portfolio
If you want to know how we can get involved, message us at http://www.brainpanstudio.com/quote

MOREOVER, You can send a direct mail to our CEO at aditya@brainpanstudio.com

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DCA Students Make a Field Trip to the Studio

The future will only know us by the way we influence the younger ones. And by our strength (LOVE, LOGIC and LEARNING), we attempt to induct and inculcate the newer generation into the fold of digital art.
Delhi Collage of Art (DCA Pitampura) made a study trip to the studio.
After a guided tour through the creative space, an informative and interactive session by CEO Aditya Singh and COO Moon Arun was held. The session dealt with the working of the industry and the role of an artist in it, the numerous possibilities, the scope, the different media of art and animation and also about the transition from traditional art to digital art.
Get Influenced; check out our portfolio: http://brainpanstudio.com/portfolio/
Want to work with us: http://brainpanstudio.com/career/
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Traffic Kills Productivity

What is the prime reason for not being punctual to work? Black cat crossing the road? Mother-in-law in town?

Most often than not, it is TRAFFIC. Here’s a fun way to beat TRAFFIC and ease your commute.

Watch more of #CultureCapture animated videos at http://www.brainpanstudio.com/portfolio

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Don’t Mess with Nature

Since 1970 HUMAN population has DOUBLED, while EARTH has LOST 52% of its BIODIVERSITY.
SO WHAT?

Client: 100 Pipers India | Social Campaign: The Good You Can

An Interview with the Graphic Artist: Siddhant Pal

The earliest memories of Siddhant’s life are fused with the sweet smell of nostalgia. Peacock and snakes of Bhilwada and visiting grandpa (who promised his inheritance of incredible pencils collection to one who follows art). The first time he bunked school was in per-nursery when he chose to eat Monaco biscuit and cry at the bus stop.

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Q. Tell us a little about your education.

Siddhant: Most of my schooling was done in the holy gateway of Haridwar. Then I started pursuing BTech at College of Engineering (Rookie) as a day scholar. 2nd year was a time of terrible emotional distress for me as I lost my grandfather. My beloved architect was gone. Things made a little less sense now. I got disillusioned with my studies. I started experimenting with art by copying sketches. I had no idea about graphic art yet used my free time to dab in After Effects.

Q. How did your BTech college react to your art sidetrack?

Siddhant: I became their poster boy. In other words I became the go-to guy for all pamphlets and posters.  I even got to barter art for marks. I remember working on an art project for my teachers in lieu for viva grades.

Q. When did you get your professional training in graphic designing?

Siddhant: In the 3rd year of my college I joined Arena Multimedia in Dehradun to learn After Effects, Illustrator and 3D Rendering. Under the guidance of one of my teachers, I developed a keen interest in motion graphics.

Q. How has your experience been at Brainpan Studio so far?

Siddhant: When I came for my interview, the studio was in midst of a party and I was greeted by Troy (the Doberman). I was required to create an infographic. The environment was exhilarating and still is. I am trying to gauge the culture still. I love that we have a common language to talk in and no one ever feels left out.

Q. What kind of growth do you see in yourself?

Siddhant: I have started using the pen tablet. I am learning a great deal from Moon (COO). I love the system of freedom and experimentation that lies at the core of this space. Storyboard opened up my scope. I am gaining a good understanding of what I know and how I can develop my skills.

Q. Where do you see yourself in future?

Siddhant: I want to be in animation and learn how characters work. I want to become a part of a team that works through the various stages of creation.

Q. What is graphic art?

Siddhant: It is beyond imagination. Understanding software helps me engage better. In a creative industry, the lifestyle breaks free from the strict structure of the corporate. I have realised that different people have different perspective towards art.

Q. Do you have any last words to share?

Siddhant: I believe in positive attitude towards life and enhancing my skill every day.

Read other interviews with the members of the studio.
We will love to read about your views on Graphic Design, please comment.

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A Year of Love, Logic & Learning

We do brace the wisdom old and yet a new perception we hold. May this year be filled with LOVE, LOGIC and LEARNING. In our journey through complexity, a simpler world we mold.

Our Mission & Vision for the brand new year: http://bit.ly/2Ct2sLL

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This is our Tribe

This is our forest. This is our tribe. Our world underground. Our paradise. We merged into each other. One hue, one becoming culture. An oasis of creativity and honour.

We are Brainpan Studio.

Mothership: www.brainpanstudio.com
Professional Network: www.linkedin.com/brainpan-studio

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