Shared Mobility Pledge by Uber: A Case Study

A brand gains long term relevancy for its audience only when it not just answers the present queries but also designs a solution for the future. The audience knows what it requires today but is largely unaware of the future challenges. Unlike what we would want to believe, the audience mostly do not take ‘informed’ decisions.

Surprise

Most often than not, it is the wave of emotions that guide them towards choices rather than well calculated decisions. Therefore the job of a brand is not just to echo back but rather to discover the next stepping stone and guide the audience towards the bridge to future.

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Uber is a global taxi aggregator. It aspires to make “transportation as reliable as running water, everywhere and for everyone”. But it realises than logistics is not just its big worry. It is to enable a viable city ecosystem that can keep such a mechanism running and pertinent. 

Uber joined 14 other transport and technology companies to sign ‘Shared Mobility Principles for Livable Cities’.


In their statement they state, “The Shared Mobility Principles provide a clear vision for the future of cities and create alignment between the city governments, private companies and NGOs working to make them more livable”.

  • Prioritise people over vehicles
  • Support the shared and efficient use of vehicles, lanes, curbs, and land
  • Autonomous vehicles in dense urban areas should be operated only in shared fleets



Challenge:
How does Uber convey this message in a memorable and engaging way to its audience?
Solution: Using the golden unicorn of the digital age: VIDEO.

 

At Brainpan Studio we simplify complexity. We help brands bypass the language flaw of miscommunication and create impactful digital and visual communication.
We don’t offer answers, we design solutions.


Message in for more elaboration/clarification about Shared Mobility or to talk about our client Uber in general. Cut the congestion out.


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Visualizing World: Concept Art

Imagine | Visualize | Implement 

After the fall of IndustEra IX and the mass exodus from Planet Xeroxtine, the futility of the artificial nodes became all too apparent. All vital transportation virtually collapsed within hours of the Fall, leaving millions of Alt Beings stranded. When the new settlement began on Zypheron H3, the need for a seamless interaction between the artificial and the organic was paramount.

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Charvaka Engineering led the wave to create organic designs that integrated the natural phenomena within the scope of human transportation. To live with nature by the rules of nature became their moto.

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Artist: Moon Arun | Brought to life by: Brainpan Studio 

We at Brainpan Studio work in sync with our clients to give life to your imagination. From concept to paper to screen, we visualise your dreams. Our highly animated team of visual and graphic artists work in tandem with you to reimagine, visualize and implement your ideas. Give wings to your vision.

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Imagining Worlds: Concept Art

CONCEPT: Mechanical Drawing 

IMAGINE: Post-Apocalyptic Transportation 

VISUALIZE: Sector 1 of Venice Corporation is now a vast network of interconnected sewage system. Life has been rebuilt with the metal scraps of the last giant ship, The Ameanda XII. Unable to chart through the toxic canals, the discarded Corporation airships are the only vehicles that can navigate through.
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Artist: Moon Arun | Brought to life by: Brainpan Studio 

We at Brainpan Studio work in sync with our clients to give life to your imagination. From concept to paper to screen, we visualise your dreams. Our highly animated team of visual and graphic artists work in tandem with you to reimagine, visualize and implement your ideas. Give wings to your vision.

Brainpan Studio | Facebook | Twitter | Youtube | Vimeo