VigilBox: Virtual Security Guard for your Car

Meet Mr. Joginder Singh also known as Jogs Paaji by his Karolbag friends. Himself a big property dealer and a huge lover of fancy cars. He recently bought his second car, a shiny red convertible. To celebrate his new purchase, he is out on a world tour of Chandi Chowk (Delhi). Jogs Paaji wants to impress the pretty kudiyans (girls) but manages to impress the carjackers even more.

Vigilbox engages with its audience who wants to feel secure even at the most treacherous of times and places. S/he is a regular city dweller who wants to be in control of her/his vehicle even remotely. Thus uses this app that TRACKS, STOPS and PROTECTS.

WATCH the #animation as the main character drives through the ‘treacherous’ streets of Chandni Chowk (unmindful of the secondary character).

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Shared Mobility Pledge by Uber: A Case Study

A brand gains long term relevancy for its audience only when it not just answers the present queries but also designs a solution for the future. The audience knows what it requires today but is largely unaware of the future challenges. Unlike what we would want to believe, the audience mostly do not take ‘informed’ decisions.

Surprise

Most often than not, it is the wave of emotions that guide them towards choices rather than well calculated decisions. Therefore the job of a brand is not just to echo back but rather to discover the next stepping stone and guide the audience towards the bridge to future.

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Uber is a global taxi aggregator. It aspires to make “transportation as reliable as running water, everywhere and for everyone”. But it realises than logistics is not just its big worry. It is to enable a viable city ecosystem that can keep such a mechanism running and pertinent. 

Uber joined 14 other transport and technology companies to sign ‘Shared Mobility Principles for Livable Cities’.


In their statement they state, “The Shared Mobility Principles provide a clear vision for the future of cities and create alignment between the city governments, private companies and NGOs working to make them more livable”.

  • Prioritise people over vehicles
  • Support the shared and efficient use of vehicles, lanes, curbs, and land
  • Autonomous vehicles in dense urban areas should be operated only in shared fleets



Challenge:
How does Uber convey this message in a memorable and engaging way to its audience?
Solution: Using the golden unicorn of the digital age: VIDEO.

 

At Brainpan Studio we simplify complexity. We help brands bypass the language flaw of miscommunication and create impactful digital and visual communication.
We don’t offer answers, we design solutions.


Message in for more elaboration/clarification about Shared Mobility or to talk about our client Uber in general. Cut the congestion out.


We love cartoons. Do you? : www.brainpanstudio.com/portfolio
Invite us to design visual solutions: www.brainpanstudio.com/quote

Say hello to us on other networks:
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Traffic Kills Productivity

What is the prime reason for not being punctual to work? Black cat crossing the road? Mother-in-law in town?

Most often than not, it is TRAFFIC. Here’s a fun way to beat TRAFFIC and ease your commute.

Watch more of #CultureCapture animated videos at http://www.brainpanstudio.com/portfolio

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Save the Forests by Saving the Tiger

One tiger alone protects 24,710 acres of forest. When this hero dies so will his ecosystem. But we can save our hero. Ever wondered HOW?

Campaign: The Good We Can (http://bit.ly/2AWmSIH) | Client: 100 Pipers India 

 

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The Good You Can: Water (Animation)

DID YOU KNOW IF YOU LEAVE THE TAP ON WHILE BRUSHING YOUR TEETH, YOU WASTE 15,00,000 LITERS OF WATER IN A LIFETIME?
Client: 100 Pipers India | Campaign: The Good You Can

100 Pipers connects with an audience that believes in being responsible for their own actions. They want to be remembered for good. They follow the way of the TRUE LEGENDS.

Watch the animation 🎬 The Good You Can (Water): http://bit.ly/2AjFgyi

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The Secure Driver: Characterisation for VigilBox

Client: VigilBox | Character Design

Vigilbox engages with its audience who wants to feel secure even at the most treacherous of times and places. S/he is a regular city dweller who wants to be in control of her/his vehicle even remotely. Thus uses this app that TRACKS, STOPS and PROTECTS.

WATCH the #animation as the main character drives through the ‘treacherous’ streets of Chandni Chowk (unmindful of the secondary character): http://bit.ly/2npEauN

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It is easy to connect on other social networks too. Let’s:
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The Good You Can: Food

EAT RESPONSIBLY
Client: 100 Pipers India | Campaign: The Good You Can

100 Pipers connects with an audience that believes in being responsible for their own actions. They want to be remembered for good. They lead the way of the TRUE LEGENDS.

Watch 🎬 The Good You Can (Food): http://bit.ly/2B8eK6X 

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It is easy to connect on other social networks too. Let’s:
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