7 Traits of Millennials as the Anxious Generation

Once known as the birds that never leave the nest, the millennial have finally flown into the vast blue sky. Yet this flight of the sparrows is riled with nervousness and anxiety.

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Photograph by Jeremy Yap

 

We have built our tribe but we have grown disenchanted with the community. We as a generation have rewritten the rules of engagement. When there was nothing left to discover we have invented worlds. And in our zeal to outdo the old, we have built our own monuments to our own ingenuity and vanity.

Anxious bird traits:

  1. The first internet generation
    Generation X took steps into the outer space. They explored the extent of the frontiers. And we looked deeper and located our own space. Internet changed everything. It opened up horizons beyond imagination. We became the pioneers of the digital age.
  2. Overbearing parents
    Parents heralded political affirmations/tumult. They saw human rights becoming a basic tenant of life. And they believed in their self-righteousness. They grew over protective and saw their children through their own prism of life.
  3. Changing family structure
    We started questioning the sanctity of the family structure. We became wary of the artificial bonds. We wanted the nest yet we wanted our own straw. Physical interaction became a thing of the romantic past.
  4. Social media exposure
    Once upon a time there were two types of people, the introvert and the extrovert. Social media crashed through the binaries of personalities. The world came into our living room through the screen. We brought in on-demand interaction.
  5. Permanent migration
    Freedom of movement with huge strides in mobility put the map under our feet. But unlike the generation before, who would still believe in the idea of home and the world. The world became our home. We migrated permanently. There is no going back to the old town.
  6. Instant gratification
    We don’t know how to be bored anymore. We are perpetually swiping or scrolling. We have attention span lesser than a goldfish. Instant gratification disassociates us from creating meaningful and long-lasting relationship with our surroundings.
  7. Unique vs uniform
    We believe we are different and with the dawn of the digital age and the access to information, we could see ourselves standing aloof. We see ourselves as individuals in a fluid relationship with its society. We choose uniqueness over uniformity.

Are these the traits for anxiety?  Have we built self-amusing mazes for ourselves? Are we co-creators of epics of disillusionment? Are we explorers of new territories or wanderers of our lost garden?

Please write in with your viewpoints. Your interaction is precious to us.

This following video showcases how to deal with depression in this age of anxiety.

-Yours Truly,
Baba Toon

At Brainpan Studio we simplify complexity by using love, logic and learning to tell innovative stories for brands.
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Happy Women’s Day

The colours that define the true you. Blue defines love nurture kindness and vastness. Red defines strength expression and determination.

Happy Women’s Day from the fantastic four.
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At Brainpan Studio we simplify complexity by using love, logic and learning to tell innovative stories for brands.
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7 Reasons Why Stories are Important

Many years ago when I was still a duckling and the day was my birthday. With a Britannia Marie Gold biscuit in my hand, I stood on the window still, staring outside on a hot afternoon of May. An old umbrella man, carrying dusty old umbrellas, stood bent over the dustbin. Fighting the pariah dogs, he found something. A bunch of chapattis, he pulled out. He carefully tucked the food in his bindle and walked away.

Years later and even today, when I recall the incident, images flash by. It is not the story of the umbrella man or the pariah dogs or the bunch of chapattis. It is the story of the stories I never saw. My mind wondered. Was he not hungry? Who did he save the chapattis for? Who is waiting for him? Does he have a son like me? Would he like a biscuit?

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Photograph by Jason Wong

I created a multitude of stories in my head. The world of the umbrella man became a reality. A lonely afternoon in an old house gave rise to monuments of stories.

Stories create memories

We recall life not as linear transactions. We remember life as a testimony to our lived realities. It is our ability to weave my experiences into stories that creates memories. These memories in form of stories connect us to our journey.

Stories bridge realities

There are various realities that we shift through in our lives. People live through their own unique realities. Our subjective observation gives us our own unique perspective towards things. It is stories that help us understand the varying realities.

Stories defies definition

We are obsessed with categories, berths and boxes. We are hardwired to seek for meaning via definitions. But often in our lives we are faced with experiences that are damn difficult to define. Here stories come into play. They defy strict boundaries and help us connect.

Stories change perspective

There are many sides to a picture. There are many observations to reality. There are numerous subjective interpretations of a ‘fact’. Stories help us understand that there are many doorways to neverland. Stories enable us to appreciate the different shifts in perspectives.

Stories transform people

The world depends upon the relationships that we nurture with our interactions. All our relationships should be transformational rather than transactional. Stories are the perfect vehicle to trigger transformation in the world around. Stories build people.

Stories germinate ideas

Stories are capsules that connect and convey the core understanding of life. They germinate ideas. Often ideas die because there are not supported by stories. They become dry, placid and wither away. Stories make ideas live perpetual lives.

Stories create stories

Stories are incubator of its own kind. Stories give rise to many more stories. It provokes and encourages lateral transgressions. It is often the images that stories trigger that help us create parallel stories. No story is an island.

Watch the following whiteboard animation that tells the story of Baba Toon’s adventure in Funky Town.

Stories are unique as well as universal. Do you have a story that you wish to say? Feel free to share it with us. Your insight into storytelling will guide us further. Comments are appreciated.

-Yours Truly,
Baba Toon

At Brainpan Studio we simplify complexity by using love, logic and learning to tell innovative stories for brands.
http://www.brainpanstudio.com/about

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How to Grow Up with Parents the Millennial Way

We as millennials give up on our parents. Often too easily.

We assume that there is no point in talking to them because they are not going to change their mindset or their beliefs. We are scared of initiating any exchange of ideas. The seed that leads to this mindset is called ‘Fear of Conflict’. Something I read about in Patrick Lencioni’s book called “ Five Dysfunctions of a Team”.

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Read the complete article by CEO Aditya Singh on his LinkedIn publication.

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How Cultural Capture Videos Build Brand Loyalty?

Cultural Capture animated videos enable brand voices to be embedded into the social fabric. It creates a positive and responsible vibe for the brand to engage with the cultural mores of its audience. And therefore builds trust.

The “Dealing with Road Rage” video showcases how abusive drivers HONK too much, BUMP into you, CUT you off, BLOCK your way and STEAL your parking.

Emotional quotient is paramount in creating a communion of sorts between the brand and its audience. It identifies with the cultural core and thereby strengthens the emotional connection.

The “Importance of Biodiversity” video tells that since 1970 human population has doubled while Earth has lost 52% of its biodiversity. This has led to unprecedented troubles. 

These videos puts the ball back into the audience’s court and the audience finds itself at the center stage. The cultural problems are identified and a solution is designed specifically for the audience. This helps them feel empowered and an integral part of a social movement.

The “How to Reduce Traffic for Everyone” video presents that in the last 15 years, 20 million cars have been A+D+D+E+D to Indian roads. Here’s a fun way to beat TRAFFIC and ease your commute. 

We use LOVE to identify the social issue, LOGIC to design solution and LEARNING to create engagement.  

Watch more of the Cultural Capture Animation at http://www.brainpanstudio.com/portfolio
If you want to know how we can get involved, message us at http://www.brainpanstudio.com/quote

MOREOVER, You can send a direct mail to our CEO at aditya@brainpanstudio.com

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Traffic Kills Productivity

What is the prime reason for not being punctual to work? Black cat crossing the road? Mother-in-law in town?

Most often than not, it is TRAFFIC. Here’s a fun way to beat TRAFFIC and ease your commute.

Watch more of #CultureCapture animated videos at http://www.brainpanstudio.com/portfolio

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Don’t Mess with Nature

Since 1970 HUMAN population has DOUBLED, while EARTH has LOST 52% of its BIODIVERSITY.
SO WHAT?

Client: 100 Pipers India | Social Campaign: The Good You Can