‘A Clockwork Orange’ Guide to Digital Communication

A Clockwork Orange’, novella by Anthony Burgess, later made into a feature film by Stanley Kubrick narrates the dystopic world of Alex de Large and his droogs.

Question uno:
What is translation?

You could say translation is a myth. Nothing that we want to convey is exactly translated. Our thoughts churn and we are only able to spew signifiers.

Gooba gobble

Or you could say that translation is the only reality. Everything is translated. Everything changes form. Everything becomes something else. We think of anything and it is translated into an image or being or existence.


Many often complain that language is inevitably a means of miscommunication. It misdirects us into an overlaying loop. Anthony Burgess uses language exactly for this purpose. He portrays that words don’t have inherent meanings. And it is not words themselves that convey meaning but their position on the string. In other words, context creates content.

Burgess invents a language derived from Russian to weave this distopic world together. These words don’t exist outside the universe of ‘A Clockwork Orange’. There is no glossary to refer. So we must wonder, how does the author communicate with the audience? How does the image of the mad world of Alex de Large manage to invoke and provoke the sensibility of generations?

What do we learn from ‘A Clockwork Orange‘ about digital communication?

  1. Create your own vocabulary: The world has its language and so should you. As a brand/organization/culture you need to develop your own system of language. Influence the audience and induct them within your special world of words/meaning. Invest in your own visual language.
  2. Establish context: Context generates meaning. With context comes perspective and with perspective comes perception. Communication is vastly about the context you establish.
  3. Take the audience on a journey: On a journey and not a guided tour. A journey is about wandering and discovery. It is not about sight-seeing. Communication should aim at self-discover.
  4. It is a process w/o a catalogue: Communication is a process but it may or may not be catalogued. Audience will not always have access to the library. Don’t take references for granted.
  5. Brainwashing doesn’t work: The human brain has evolved out of the grind. Forceful injection of ideas and repetitive assault on senses creates disassociation. Humans have become more susceptible to nuances and subtleties.
  6. Subversive culture is a system of its own: Mainstream has more ears but it has the noisy mob too. Investigate into the systems of subversive cultures. Involve and establish your niche.
  7. Translation is a continuous generation of meaning: Translation is not a transfer or a commute from A to B. It is a process of generation of meaning itself. Therefore digital communication is not a function of conveying your idea to the intended subject but rather it is an ability to generate meaning together. Communication is then the enabling of the audience to create something of value (meaningful) with its interaction with your language/message.


ASIDE: Alex is a bad bad man. He is devoid of any humanity and is morally bankrupt. Yet with a change in context, we feel sad for him. Remember, we all empathise with a vulnerable man.


At Brainpan Studio we simplify complexity. We help brands bypass the language flaw of miscommunication and create impactful digital and visual communication.
We don’t offer answers, we design solutions.

Message in for more elaboration/clarification on the above points or to talk about ‘A Clockwork Orange’ in general. Viddy well, little brother. Viddy well.

We love cartoons. Do you? : www.brainpanstudio.com/portfolio
Invite us to design visual solutions: www.brainpanstudio.com/quote

Say hello to us on other networks:
Brainpan Studio(The mothership) | Facebook (Polls and videos) | Twitter (News and Industry titbits)  | Youtube (Awesome videos) | Instagram (The animated team stories)




“A to G of Digital Concept Art” by Moon Arun


An idea could be anything from this world or beyond; it could be real or unreal. It could be a figment of your imagination. Or the exact crown on the statue of liberty. But it needs to be built upon. Similarities studied, flaws discarded. The science behind the spark needs to be pondered upon. An idea may come to you in your dreams. To see how the idea plays out, you need to execute accordingly.

Search and find out the realm of possibility. The existence of your idea and its validity. Research enables you to look at your idea logically. It shows you if your imagination has merit and if the magic is indeed bona fide.

Filter your idea through references. Ideate to make it stronger. Clear out your doubts, work out the plausibility. Infuse your idea with a visual language. Test it against the existing worlds. Maximize your idea with a plurality of inputs.

Your first sketch is not your final sketch. There are many views to an idea, many perspectives, many shades, and many interpretations. Work with different styles and compositions. There will be many versions of your idea. Choose the one that holds true to your rhythm. Choose the one that resonates.

Choose the best doodle. Work with proper fundamentals in composition, anatomy, rule of thirds and perspective. After defining the outlines or contour lines start with blocking. A greyscale shows you the overall picture. It enables you to realize how your idea will eventually pan out. Colour helps you set the mood and the age of the scene. It helps showcase the time and the era and the setting. Lighting sets the frame. It builds the environment. It helps you highlight elements and it gives the special touch to your idea. A scifi sketch and a historical sketch can be altered just by the use of lighting.

Art is a perfection of your expression. Until you are able to depict your idea in its most intimate and extravagant details, don’t accept. Don’t get too possessive of your arcs and shades. Don’t compromise on your idea. Remember you are refining your own self with every new sketch. Reboot and restart.

The age of mediocrity ended with the age of nobility. As a creator you are endowed with the ability to achieve greatness. Don’t become a Disney stooge. Look into the horizon to step outside the narrow boxes. Don’t trace heroes, create universes. Create something important. Create something that will fight the passing of time and leave a mark for eternity.


Visit us also on

Brainpan Studio | Facebook | Twitter | Youtube | Instagram 

Enabling the Underprivileged Children: Ropio (CSR Project)

#India is a world of possibilities yet not all get into the same playing field. #Deprivation and #denial harms the #innocence and crushes #hope.

#ROPIO #Foundation works to free the #children, gives them a sense of #belonging and guides them to the farther reaches of life.

This #animation showcases how the #NGO works and finds a way for us to chip in. The foundation inculcates the values of #COURAGE, #UNDERSTANDING, #RESPECT and #COMPASSION.

This video is crafted under Corporate Social Responsibility (#CSR).

Join ROPIO to Reach Out & Pass It On.

Brainpan Studio | Facebook | Twitter | Youtube | Instagram