‘A Clockwork Orange’ Guide to Digital Communication

A Clockwork Orange’, novella by Anthony Burgess, later made into a feature film by Stanley Kubrick narrates the dystopic world of Alex de Large and his droogs.

Question uno:
What is translation?

You could say translation is a myth. Nothing that we want to convey is exactly translated. Our thoughts churn and we are only able to spew signifiers.

Gooba gobble

Or you could say that translation is the only reality. Everything is translated. Everything changes form. Everything becomes something else. We think of anything and it is translated into an image or being or existence.

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Many often complain that language is inevitably a means of miscommunication. It misdirects us into an overlaying loop. Anthony Burgess uses language exactly for this purpose. He portrays that words don’t have inherent meanings. And it is not words themselves that convey meaning but their position on the string. In other words, context creates content.

Burgess invents a language derived from Russian to weave this distopic world together. These words don’t exist outside the universe of ‘A Clockwork Orange’. There is no glossary to refer. So we must wonder, how does the author communicate with the audience? How does the image of the mad world of Alex de Large manage to invoke and provoke the sensibility of generations?

What do we learn from ‘A Clockwork Orange‘ about digital communication?

  1. Create your own vocabulary: The world has its language and so should you. As a brand/organization/culture you need to develop your own system of language. Influence the audience and induct them within your special world of words/meaning. Invest in your own visual language.
  2. Establish context: Context generates meaning. With context comes perspective and with perspective comes perception. Communication is vastly about the context you establish.
  3. Take the audience on a journey: On a journey and not a guided tour. A journey is about wandering and discovery. It is not about sight-seeing. Communication should aim at self-discover.
  4. It is a process w/o a catalogue: Communication is a process but it may or may not be catalogued. Audience will not always have access to the library. Don’t take references for granted.
  5. Brainwashing doesn’t work: The human brain has evolved out of the grind. Forceful injection of ideas and repetitive assault on senses creates disassociation. Humans have become more susceptible to nuances and subtleties.
  6. Subversive culture is a system of its own: Mainstream has more ears but it has the noisy mob too. Investigate into the systems of subversive cultures. Involve and establish your niche.
  7. Translation is a continuous generation of meaning: Translation is not a transfer or a commute from A to B. It is a process of generation of meaning itself. Therefore digital communication is not a function of conveying your idea to the intended subject but rather it is an ability to generate meaning together. Communication is then the enabling of the audience to create something of value (meaningful) with its interaction with your language/message.

 

ASIDE: Alex is a bad bad man. He is devoid of any humanity and is morally bankrupt. Yet with a change in context, we feel sad for him. Remember, we all empathise with a vulnerable man.

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At Brainpan Studio we simplify complexity. We help brands bypass the language flaw of miscommunication and create impactful digital and visual communication.
We don’t offer answers, we design solutions.


Message in for more elaboration/clarification on the above points or to talk about ‘A Clockwork Orange’ in general. Viddy well, little brother. Viddy well.


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CEO Explains Our Core Values

I have had a genuine connection with Animals.

And over the course of my life, I have adopted and raised a bunch of them. Dogs, Birds, Dogs, more Dogs, Hamsters, Fishes…

Many think it’s impossible to train birds. Which basically means is that it’s difficult to communicate with them. This became apparent when I was raising a month-old baby dragon ; nursing him every four hours, using baby formulas and a feeding syringe. Over time we evolved and created a language of our own. We started talking using simple sounds and gestures.

Human interaction is not very different.

“Simplicity is the ultimate sophistication”

This golden truth was said by Da Vinci himself. A legend in design, a master expressionist, an inventor and an artist.

Human interaction in the 21st century is often clouded by jargon and words which are difficult to comprehend. You might have something there, but if it is complex like supercalifragilisticexpialidocious people will get confused.

 

 

In an era where time is of the essence, one needs to convey their story crisply and clearly.

 Words like value, proposition, business, communication have been overused.

When everyone is extremely busy, getting someone’s undivided attention is gold. You want to be a magic show which attracts.

We have a solution !!!!

WE ENABLE YOU TO SAY MORE WITH LESS

In TWO WORDS !

SIMPLIFYING COMPLEXITY

Here is an example on how we helped Johnny to make his revolutionary idea a reality.

 

Reason #1 Simplicity

We enable you to say more with less

You might have a technical product, app or a service that needs to be explained or concept that needs to be shaped. Simplicity is the key. 

Reason #2 Interest

Interest Increases Sales, research has shown that around 40% executives would call you after watching an explainer video, which increases conversion rates by 20-30%. There is a reason all successful brands spend on multimedia marketing. 

Reason #3 Appeal

You need to liven up your pitch, you need to create excitement. You need to make others excited about your story, create that connect and humor is a tool which definitely helps.

Reason #4 Engagement

Explainer videos create engagement, users generally spend double the amount of time on your website if you have a video. Videos are great at expressing key messages.

Reason #5 Branding

You need to showcase your personality, you have to ensure that customers not just understand but remember your key features and benefits. It is a scientific fact that an audio visual medium is the most effective way to achieve that.

All successful brands carry a personality be it an Uber, Apple, Google, Microsoft, Tesla or a Spacex. Explainer videos enable you to create a unique personality for your brand.

Reason #6 Reach

The world is much smaller now, you need to think BIG, you can get global attention using the internet. You can penetrate in impossible markets. Explainer videos improve your google ranking, it helps in SEO and also increases the average amount of time visitors spend on your website. Explainer videos are easily sharable on the social media such as linkedIn, facebook, twitter. It helps you to improve your digital networking, we as people meet on this forum for networking. Explainer videos enable you to network on the web.

Don’t let your ideas get entangled in the web of COMMUNICATION!

Simplify Complexity!

Develop a personality for your brand.


Give wings to your vision!

We Simplify Complexity. We are Champion Explainers. We are Brainpan Studio.

All successful brands spend on marketing because of a reason.

-Signing off
Aditya Singh,
 CEO Brainpan Studio

 

World Hello Day

hello

World Hello Day is annually observed on November 21 to promote the idea that conflicts should be resolved through communication rather than by use of force. To express the importance of personal communication in preserving peace, participants verbally greet ten people or more on this day.

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The New Social Order

A School for Social Fish

What do people mean when they say ‘social’? In this ever expanding digital era, who is truly untouched. Who is really disconnected from the mainframe? Isn’t social media the new air we breathe, the new ocean we surf?

Being non social is not the same as being anti-social. People who eat their neighbours and piss in their gardens, well, those are the anti-social ones. Or maybe the esteemed residents of Arkham. In other terms sociopaths. There used to be two kinds of people once, the introverts and the extroverts. And communication was the issue. The modes and the means (media) of interaction has since changed.

Yes, there are still introverts and then there are the ones with a million things to say. But you no longer need to ‘prepare a face to meet the faces that you meet’. Being a socialite doesn’t require your picture peeking down from the page 3 anymore. It doesn’t require the owners of media to flash you on their page. We live in a platinum age of socializing. We are the page. We are the interaction. We are what we say. The ability and the will to disconnect from the online portals is much harder than physical dissociation.

We have reengaged. We have changed how we imagine ourselves and how we interact with our world. We have always had things to say. But now we can discover our own unique instant audience. The universe is peta bits of information. And we are  ‘the leaf, the blossom or (and) the bole’. We are the dancer and the dance.

Welcome to the new social order. You are the center of the universe. Happy social media day. We at Brainpan Studio manufacture social media stories and help you reach your optimum social potential.

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