7 Traits of Millennials as the Anxious Generation

Once known as the birds that never leave the nest, the millennial have finally flown into the vast blue sky. Yet this flight of the sparrows is riled with nervousness and anxiety.

brainpan-studio-animation-studio

Photograph by Jeremy Yap

 

We have built our tribe but we have grown disenchanted with the community. We as a generation have rewritten the rules of engagement. When there was nothing left to discover we have invented worlds. And in our zeal to outdo the old, we have built our own monuments to our own ingenuity and vanity.

Anxious bird traits:

  1. The first internet generation
    Generation X took steps into the outer space. They explored the extent of the frontiers. And we looked deeper and located our own space. Internet changed everything. It opened up horizons beyond imagination. We became the pioneers of the digital age.
  2. Overbearing parents
    Parents heralded political affirmations/tumult. They saw human rights becoming a basic tenant of life. And they believed in their self-righteousness. They grew over protective and saw their children through their own prism of life.
  3. Changing family structure
    We started questioning the sanctity of the family structure. We became wary of the artificial bonds. We wanted the nest yet we wanted our own straw. Physical interaction became a thing of the romantic past.
  4. Social media exposure
    Once upon a time there were two types of people, the introvert and the extrovert. Social media crashed through the binaries of personalities. The world came into our living room through the screen. We brought in on-demand interaction.
  5. Permanent migration
    Freedom of movement with huge strides in mobility put the map under our feet. But unlike the generation before, who would still believe in the idea of home and the world. The world became our home. We migrated permanently. There is no going back to the old town.
  6. Instant gratification
    We don’t know how to be bored anymore. We are perpetually swiping or scrolling. We have attention span lesser than a goldfish. Instant gratification disassociates us from creating meaningful and long-lasting relationship with our surroundings.
  7. Unique vs uniform
    We believe we are different and with the dawn of the digital age and the access to information, we could see ourselves standing aloof. We see ourselves as individuals in a fluid relationship with its society. We choose uniqueness over uniformity.

Are these the traits for anxiety?  Have we built self-amusing mazes for ourselves? Are we co-creators of epics of disillusionment? Are we explorers of new territories or wanderers of our lost garden?

Please write in with your viewpoints. Your interaction is precious to us.

This following video showcases how to deal with depression in this age of anxiety.

-Yours Truly,
Baba Toon

At Brainpan Studio we simplify complexity by using love, logic and learning to tell innovative stories for brands.
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Happy Valentine’s Day

No religious sentiments were hurt in the making of this video. We attempt to humour and not to offend (we try). Happy valentines, people. DRIVE SAFE.
Animation by Strom Rider Ikki

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VigilBox: Virtual Security Guard for your Car

Meet Mr. Joginder Singh also known as Jogs Paaji by his Karolbag friends. Himself a big property dealer and a huge lover of fancy cars. He recently bought his second car, a shiny red convertible. To celebrate his new purchase, he is out on a world tour of Chandi Chowk (Delhi). Jogs Paaji wants to impress the pretty kudiyans (girls) but manages to impress the carjackers even more.

Vigilbox engages with its audience who wants to feel secure even at the most treacherous of times and places. S/he is a regular city dweller who wants to be in control of her/his vehicle even remotely. Thus uses this app that TRACKS, STOPS and PROTECTS.

WATCH the #animation as the main character drives through the ‘treacherous’ streets of Chandni Chowk (unmindful of the secondary character).

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Shared Mobility Pledge by Uber: A Case Study

A brand gains long term relevancy for its audience only when it not just answers the present queries but also designs a solution for the future. The audience knows what it requires today but is largely unaware of the future challenges. Unlike what we would want to believe, the audience mostly do not take ‘informed’ decisions.

Surprise

Most often than not, it is the wave of emotions that guide them towards choices rather than well calculated decisions. Therefore the job of a brand is not just to echo back but rather to discover the next stepping stone and guide the audience towards the bridge to future.

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Uber is a global taxi aggregator. It aspires to make “transportation as reliable as running water, everywhere and for everyone”. But it realises than logistics is not just its big worry. It is to enable a viable city ecosystem that can keep such a mechanism running and pertinent. 

Uber joined 14 other transport and technology companies to sign ‘Shared Mobility Principles for Livable Cities’.


In their statement they state, “The Shared Mobility Principles provide a clear vision for the future of cities and create alignment between the city governments, private companies and NGOs working to make them more livable”.

  • Prioritise people over vehicles
  • Support the shared and efficient use of vehicles, lanes, curbs, and land
  • Autonomous vehicles in dense urban areas should be operated only in shared fleets



Challenge:
How does Uber convey this message in a memorable and engaging way to its audience?
Solution: Using the golden unicorn of the digital age: VIDEO.

 

At Brainpan Studio we simplify complexity. We help brands bypass the language flaw of miscommunication and create impactful digital and visual communication.
We don’t offer answers, we design solutions.


Message in for more elaboration/clarification about Shared Mobility or to talk about our client Uber in general. Cut the congestion out.


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Videos, the Dominant Face of Digital Marketing

Golden Question: What do brand managers, digital marketeers and entrepreneurs have in common?
Answer: Need for Speed or in other words, digital acceleration.


VIDEOS work like magic for the movement starved digital interactions.
Here is how and why:

TYPES: How-to, Animation, Infographic, Live action, Documentary, Product, Explainer, Demonstration, and more.

ADVANTAGES: High engagement and conversion; appeals to mobile users.

PERFECT PLATFORMS: Blog, YouTube and Vimeo.

EXAMPLE: The following video by Uber showcases the pain points of its audience (city commuters) and then designs a solution. The video is able to convey the message in an appealing and human way.

COST TO OUTSOURCE: Click to ask for a QUOTE.

START and MAINTAIN: Series or campaigns work better than one off production.

TIPS: Keep them fun and human |Ensure high audio quality | Publish full or partial transcripts for SEO


Wish to watch more videos that enable media managers/brand managers/entrepreneurs to embed into the audience communication culture? Visit: www.brainpanstudio.com/portfolio.

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Traffic Kills Productivity

What is the prime reason for not being punctual to work? Black cat crossing the road? Mother-in-law in town?

Most often than not, it is TRAFFIC. Here’s a fun way to beat TRAFFIC and ease your commute.

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Don’t Mess with Nature

Since 1970 HUMAN population has DOUBLED, while EARTH has LOST 52% of its BIODIVERSITY.
SO WHAT?

Client: 100 Pipers India | Social Campaign: The Good You Can