‘A Clockwork Orange’ Guide to Digital Communication

A Clockwork Orange’, novella by Anthony Burgess, later made into a feature film by Stanley Kubrick narrates the dystopic world of Alex de Large and his droogs.

Question uno:
What is translation?

You could say translation is a myth. Nothing that we want to convey is exactly translated. Our thoughts churn and we are only able to spew signifiers.

Gooba gobble

Or you could say that translation is the only reality. Everything is translated. Everything changes form. Everything becomes something else. We think of anything and it is translated into an image or being or existence.


Many often complain that language is inevitably a means of miscommunication. It misdirects us into an overlaying loop. Anthony Burgess uses language exactly for this purpose. He portrays that words don’t have inherent meanings. And it is not words themselves that convey meaning but their position on the string. In other words, context creates content.

Burgess invents a language derived from Russian to weave this distopic world together. These words don’t exist outside the universe of ‘A Clockwork Orange’. There is no glossary to refer. So we must wonder, how does the author communicate with the audience? How does the image of the mad world of Alex de Large manage to invoke and provoke the sensibility of generations?

What do we learn from ‘A Clockwork Orange‘ about digital communication?

  1. Create your own vocabulary: The world has its language and so should you. As a brand/organization/culture you need to develop your own system of language. Influence the audience and induct them within your special world of words/meaning. Invest in your own visual language.
  2. Establish context: Context generates meaning. With context comes perspective and with perspective comes perception. Communication is vastly about the context you establish.
  3. Take the audience on a journey: On a journey and not a guided tour. A journey is about wandering and discovery. It is not about sight-seeing. Communication should aim at self-discover.
  4. It is a process w/o a catalogue: Communication is a process but it may or may not be catalogued. Audience will not always have access to the library. Don’t take references for granted.
  5. Brainwashing doesn’t work: The human brain has evolved out of the grind. Forceful injection of ideas and repetitive assault on senses creates disassociation. Humans have become more susceptible to nuances and subtleties.
  6. Subversive culture is a system of its own: Mainstream has more ears but it has the noisy mob too. Investigate into the systems of subversive cultures. Involve and establish your niche.
  7. Translation is a continuous generation of meaning: Translation is not a transfer or a commute from A to B. It is a process of generation of meaning itself. Therefore digital communication is not a function of conveying your idea to the intended subject but rather it is an ability to generate meaning together. Communication is then the enabling of the audience to create something of value (meaningful) with its interaction with your language/message.


ASIDE: Alex is a bad bad man. He is devoid of any humanity and is morally bankrupt. Yet with a change in context, we feel sad for him. Remember, we all empathise with a vulnerable man.


At Brainpan Studio we simplify complexity. We help brands bypass the language flaw of miscommunication and create impactful digital and visual communication.
We don’t offer answers, we design solutions.

Message in for more elaboration/clarification on the above points or to talk about ‘A Clockwork Orange’ in general. Viddy well, little brother. Viddy well.

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Komil Joins the Team

Introducing KOMIL SHARMA, our newest team member. Being a passionate worker and a strong supporter of expression, Komil believes that her time at Brainpan Studio is going to be a very exciting journey and a path to self exploration and improvement. Visual media has gathered her attention relatively late and she is highly inspired to develop her understanding of the same as the team proceed together to create quality art.

The Interview:

Q. What is your role at Brainpan Studio?

 Komil: I have been hired for the position of Business Development Management Trainee. Currently, I am fulfilling this role as a part time trainee.

Q. What is business development?

Komil: Business Development can be simply understood as working towards the growth and development of an organization. It involves identifying potential growth opportunities for the business and within the internal structure of an organization,  and successful implementation, support and consistent monitoring of the same.

Q. What is your experience in this field?

 Komil: My past experience as an assistant media planner, provides me a glimpse at the comprehensive of list of activities required to determine potential media growth opportunities  for brands and clients. However, this is a relatively new profile for me and I wish to take this opportunity to develop my knowledge and enhance the scope of our business at the same time.

Q. Why is business development important?

Komil: In a competitive and dynamic work environment, it is essential that every organization constantly updates itself with information on market trends, competitors and consumer behavior in order to upscale itself and achieve consistency in business growth, profits and market reputation. All these factors are critical to the survival of any business organization. Business Development focuses on these factors to achieve success within the organization, as well as within the market.

Q. What are the key features to an ideal business development strategy?

 Komil: An ideal business development strategy is dynamic in its nature and adapts itself to current factors and changing market trends. Its success depends on  various factors such as creating defined targets and a structural approach to those targets, a thorough research on existing and potential clients and their organization structure, a strong and convincing approach, the ability to re-evaluate and re-adapt as per client needs etc. A smooth organizational workflow and integration within management allows strength to any strategy, hence, determining the quality and image of the business.

Q. What holds your interest outside work?

 Komil: Currently I am obsessed with my Kathak classes and the understanding of music it has helped me achieve, along with a new found medium of expression. Dance, has always been my language and pursuing it again has helped me delve into my thoughts and clarify my vision.

Q. Do you have any final words?

Komil: Looking forward to Create, Evolve and Sustain with my new family. Cheers!

Pandoras: “We accept you, one of us! Gooble Gobble!”

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