‘A Clockwork Orange’ Guide to Digital Communication

A Clockwork Orange’, novella by Anthony Burgess, later made into a feature film by Stanley Kubrick narrates the dystopic world of Alex de Large and his droogs.

Question uno:
What is translation?

You could say translation is a myth. Nothing that we want to convey is exactly translated. Our thoughts churn and we are only able to spew signifiers.

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Or you could say that translation is the only reality. Everything is translated. Everything changes form. Everything becomes something else. We think of anything and it is translated into an image or being or existence.

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Many often complain that language is inevitably a means of miscommunication. It misdirects us into an overlaying loop. Anthony Burgess uses language exactly for this purpose. He portrays that words don’t have inherent meanings. And it is not words themselves that convey meaning but their position on the string. In other words, context creates content.

Burgess invents a language derived from Russian to weave this distopic world together. These words don’t exist outside the universe of ‘A Clockwork Orange’. There is no glossary to refer. So we must wonder, how does the author communicate with the audience? How does the image of the mad world of Alex de Large manage to invoke and provoke the sensibility of generations?

What do we learn from ‘A Clockwork Orange‘ about digital communication?

  1. Create your own vocabulary: The world has its language and so should you. As a brand/organization/culture you need to develop your own system of language. Influence the audience and induct them within your special world of words/meaning. Invest in your own visual language.
  2. Establish context: Context generates meaning. With context comes perspective and with perspective comes perception. Communication is vastly about the context you establish.
  3. Take the audience on a journey: On a journey and not a guided tour. A journey is about wandering and discovery. It is not about sight-seeing. Communication should aim at self-discover.
  4. It is a process w/o a catalogue: Communication is a process but it may or may not be catalogued. Audience will not always have access to the library. Don’t take references for granted.
  5. Brainwashing doesn’t work: The human brain has evolved out of the grind. Forceful injection of ideas and repetitive assault on senses creates disassociation. Humans have become more susceptible to nuances and subtleties.
  6. Subversive culture is a system of its own: Mainstream has more ears but it has the noisy mob too. Investigate into the systems of subversive cultures. Involve and establish your niche.
  7. Translation is a continuous generation of meaning: Translation is not a transfer or a commute from A to B. It is a process of generation of meaning itself. Therefore digital communication is not a function of conveying your idea to the intended subject but rather it is an ability to generate meaning together. Communication is then the enabling of the audience to create something of value (meaningful) with its interaction with your language/message.

 

ASIDE: Alex is a bad bad man. He is devoid of any humanity and is morally bankrupt. Yet with a change in context, we feel sad for him. Remember, we all empathise with a vulnerable man.

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At Brainpan Studio we simplify complexity. We help brands bypass the language flaw of miscommunication and create impactful digital and visual communication.
We don’t offer answers, we design solutions.


Message in for more elaboration/clarification on the above points or to talk about ‘A Clockwork Orange’ in general. Viddy well, little brother. Viddy well.


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Videos, the Dominant Face of Digital Marketing

Golden Question: What do brand managers, digital marketeers and entrepreneurs have in common?
Answer: Need for Speed or in other words, digital acceleration.


VIDEOS work like magic for the movement starved digital interactions.
Here is how and why:

TYPES: How-to, Animation, Infographic, Live action, Documentary, Product, Explainer, Demonstration, and more.

ADVANTAGES: High engagement and conversion; appeals to mobile users.

PERFECT PLATFORMS: Blog, YouTube and Vimeo.

EXAMPLE: The following video by Uber showcases the pain points of its audience (city commuters) and then designs a solution. The video is able to convey the message in an appealing and human way.

COST TO OUTSOURCE: Click to ask for a QUOTE.

START and MAINTAIN: Series or campaigns work better than one off production.

TIPS: Keep them fun and human |Ensure high audio quality | Publish full or partial transcripts for SEO


Wish to watch more videos that enable media managers/brand managers/entrepreneurs to embed into the audience communication culture? Visit: www.brainpanstudio.com/portfolio.

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Don’t Mess with Nature

Since 1970 HUMAN population has DOUBLED, while EARTH has LOST 52% of its BIODIVERSITY.
SO WHAT?

Client: 100 Pipers India | Social Campaign: The Good You Can

Save the Forests by Saving the Tiger

One tiger alone protects 24,710 acres of forest. When this hero dies so will his ecosystem. But we can save our hero. Ever wondered HOW?

Campaign: The Good We Can (http://bit.ly/2AWmSIH) | Client: 100 Pipers India 

 

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Christmas for All

Even the broken pieces of your world are the building blocks of your life. A silence left between the spaces and memories of a time. A crack in your rear view mirror and hollow in your song. You lose the birds of your soul yet you never lose your heart.

This Christmas mend the cracks with gold (never to hide), soften  your view and smile. Remember for all that we lose, we don’t look back in anger. We are the glimmering stars of this universe. Christmas for all. Christmas for hope and wonder.

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Notes on Character Animation

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Character animation is the art of endowing a personality to a character according to the tasks at hand using the guiding principles of animation.”
Moon Arun (COO)

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“The most important element of character animation is rhythm. The upper movement of a body should align with the lower body movements. The primary action should be woven seamlessly with the secondary action.

We must pay special attention to the shift in the environment due to the changing motion of the characters. These small details matter.”
Aayushi Sharma (Animator)

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“Real world reference videos are helpful in replicating the same movements in the fictional environment. Recording motion or referring to Youtube videos are great sources towards logical understanding.

And of course timing and spacing are important nuances to focus on.”
Himanshu Bassi (Animation) 

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The Good You Can: Water (Animation)

DID YOU KNOW IF YOU LEAVE THE TAP ON WHILE BRUSHING YOUR TEETH, YOU WASTE 15,00,000 LITERS OF WATER IN A LIFETIME?
Client: 100 Pipers India | Campaign: The Good You Can

100 Pipers connects with an audience that believes in being responsible for their own actions. They want to be remembered for good. They follow the way of the TRUE LEGENDS.

Watch the animation 🎬 The Good You Can (Water): http://bit.ly/2AjFgyi

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