Make Your Value Proposition Matter Using Persuasive Storytelling

Stories have a  way of capturing our minds and transporting us in another dimension all together.

However, there are good stories and bad stories. In our lives we come across both. The bad stories fade away with time. The good stories leave a mark on us; they leave us lingering onto the thoughts and feelings of the character. In a simpler language…. they stick.

brainpan studio video production

Photograph by rawpixel.com

You need to create a story which speaks to the audience. A good story is in a universal language. The language of Love; understood by all. They get intertwined into the lives of the characters. Only to find themselves somewhere inside the story. Being a part of it. Experiencing it and for a while living in it.

The Power of Storytelling

  • Stories give meaning to life.
  • Stories create value.
  • Telling great stories makes you stand out.
  • Stories are shared experiences.
  • People care about the culture and your cause more than you think.

Stories are a very essential part of marketing. Good storytelling can lead to better results. A research was made on eBay. Products of not much value were put up for sale but were sold at a very low price. The same type of products were again put up online only this time accompanied with a story. There was a stark difference between both the selling price before and after the stories were linked to the product. THIS IS THE POWER OF STORYTELLING. (Read More)

The Core Principles of Storytelling

  1. Give your story a sound structure. A valid structure is really important. When you give a structure to your story it helps the audience navigate through easily and understand the objective of the story.
  2. Know who you’re speaking to. Addressing the audience directly is a great way to keep them interested in you. People like being important.

The Trail by 3

  • Persuasive storytelling is all about making people care about your cause through LOVE.
  • Answering to their rational mind through LOGIC.
  • And the missing element here is explaining them something. Giving them a LEARNING.

This is our philosophy of LOVE LOGIC LEARNING at BRAINPAN STUDIO.


An article by Prachi Singh Tomar. First published on Quora in reply to the question: How do you create Persuasive Storytelling in your video marketing to make your Value Proposition Matter?


You can access our stories portfolio here and subscribe to our channel on Youtube.

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7 Traits of Millennials as the Anxious Generation

Once known as the birds that never leave the nest, the millennial have finally flown into the vast blue sky. Yet this flight of the sparrows is riled with nervousness and anxiety.

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Photograph by Jeremy Yap

 

We have built our tribe but we have grown disenchanted with the community. We as a generation have rewritten the rules of engagement. When there was nothing left to discover we have invented worlds. And in our zeal to outdo the old, we have built our own monuments to our own ingenuity and vanity.

Anxious bird traits:

  1. The first internet generation
    Generation X took steps into the outer space. They explored the extent of the frontiers. And we looked deeper and located our own space. Internet changed everything. It opened up horizons beyond imagination. We became the pioneers of the digital age.
  2. Overbearing parents
    Parents heralded political affirmations/tumult. They saw human rights becoming a basic tenant of life. And they believed in their self-righteousness. They grew over protective and saw their children through their own prism of life.
  3. Changing family structure
    We started questioning the sanctity of the family structure. We became wary of the artificial bonds. We wanted the nest yet we wanted our own straw. Physical interaction became a thing of the romantic past.
  4. Social media exposure
    Once upon a time there were two types of people, the introvert and the extrovert. Social media crashed through the binaries of personalities. The world came into our living room through the screen. We brought in on-demand interaction.
  5. Permanent migration
    Freedom of movement with huge strides in mobility put the map under our feet. But unlike the generation before, who would still believe in the idea of home and the world. The world became our home. We migrated permanently. There is no going back to the old town.
  6. Instant gratification
    We don’t know how to be bored anymore. We are perpetually swiping or scrolling. We have attention span lesser than a goldfish. Instant gratification disassociates us from creating meaningful and long-lasting relationship with our surroundings.
  7. Unique vs uniform
    We believe we are different and with the dawn of the digital age and the access to information, we could see ourselves standing aloof. We see ourselves as individuals in a fluid relationship with its society. We choose uniqueness over uniformity.

Are these the traits for anxiety?  Have we built self-amusing mazes for ourselves? Are we co-creators of epics of disillusionment? Are we explorers of new territories or wanderers of our lost garden?

Please write in with your viewpoints. Your interaction is precious to us.

This following video showcases how to deal with depression in this age of anxiety.

-Yours Truly,
Baba Toon

At Brainpan Studio we simplify complexity by using love, logic and learning to tell innovative stories for brands.
http://www.brainpanstudio.com/about

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Blink, Blink, Forget: How to Fight the Goldfish Syndrome

Goldfish are believed to have an attention span of only 9 seconds. But post 2000, a new ‘fish’ has beaten them in fickleness. We, humans now have an attention span of 8 seconds (a study by Microsoft).  What does that mean?

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Photo by Marius Masalar

Most people will not read through to the second paragraph. Most people will not stay for the next act. Most people will not wait for the main course.

But the study also states, “They’re better at identifying what they want/don’t want to engage with and need less to process and commit things to memory.”

Beating the human algorithm to create sustainable engagement

1. Create experience

People love experiences. This in part makes us human. We feel. When content creates experience, it enjoins its audience as co-conspirators or co-creators. Content that drives engagement through experience creates a sustainable bond. For example, using metaphors in storytelling instigates the sensory cortex of the human brain. The more vivid the experience, more the engagement.

2. Say more with less

As Todd Brison states quite deftly in his article, “Focus less on more. Focus more on less”. Attend to the best flower in your garden. Create the brilliant 8 second spark and the fire will follow. Maximize the impact by minimizing the zone of contact.

3. The Storyteller

Active voice matters. Audience wants to be addressed directly. They want to be seen, to be remembered. They same goes with the storyteller. The audience wants to visualise the speaker. They want to know the persona. Mascots are unique and visualised form of the voice. Give a personality to the voice.

The Goldfish Takeaway

Going back to talking about goldfish, research at Keio University (Tokyo, Japan) found that goldfish are able to distinguish between classical music by two different great composers, Johann Sebastian Bach and Igor Stravinsky. Create a distinct voice for your  brand and even the human fishes will recognise.

Watch how Vigilbox engages with its audience using this simple animated video:

Find out how you can engage the human fishes. Ask for a quote: http://www.brainpanstudio.com/quote

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How to Grow Up with Parents the Millennial Way

We as millennials give up on our parents. Often too easily.

We assume that there is no point in talking to them because they are not going to change their mindset or their beliefs. We are scared of initiating any exchange of ideas. The seed that leads to this mindset is called ‘Fear of Conflict’. Something I read about in Patrick Lencioni’s book called “ Five Dysfunctions of a Team”.

brainpan studio aye captain

 

Read the complete article by CEO Aditya Singh on his LinkedIn publication.

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Shared Mobility Pledge by Uber: A Case Study

A brand gains long term relevancy for its audience only when it not just answers the present queries but also designs a solution for the future. The audience knows what it requires today but is largely unaware of the future challenges. Unlike what we would want to believe, the audience mostly do not take ‘informed’ decisions.

Surprise

Most often than not, it is the wave of emotions that guide them towards choices rather than well calculated decisions. Therefore the job of a brand is not just to echo back but rather to discover the next stepping stone and guide the audience towards the bridge to future.

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Uber is a global taxi aggregator. It aspires to make “transportation as reliable as running water, everywhere and for everyone”. But it realises than logistics is not just its big worry. It is to enable a viable city ecosystem that can keep such a mechanism running and pertinent. 

Uber joined 14 other transport and technology companies to sign ‘Shared Mobility Principles for Livable Cities’.


In their statement they state, “The Shared Mobility Principles provide a clear vision for the future of cities and create alignment between the city governments, private companies and NGOs working to make them more livable”.

  • Prioritise people over vehicles
  • Support the shared and efficient use of vehicles, lanes, curbs, and land
  • Autonomous vehicles in dense urban areas should be operated only in shared fleets



Challenge:
How does Uber convey this message in a memorable and engaging way to its audience?
Solution: Using the golden unicorn of the digital age: VIDEO.

 

At Brainpan Studio we simplify complexity. We help brands bypass the language flaw of miscommunication and create impactful digital and visual communication.
We don’t offer answers, we design solutions.


Message in for more elaboration/clarification about Shared Mobility or to talk about our client Uber in general. Cut the congestion out.


We love cartoons. Do you? : www.brainpanstudio.com/portfolio
Invite us to design visual solutions: www.brainpanstudio.com/quote

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