Blink, Blink, Forget: How to Fight the Goldfish Syndrome

Goldfish are believed to have an attention span of only 9 seconds. But post 2000, a new ‘fish’ has beaten them in fickleness. We, humans now have an attention span of 8 seconds (a study by Microsoft).  What does that mean?

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Photo by Marius Masalar

Most people will not read through to the second paragraph. Most people will not stay for the next act. Most people will not wait for the main course.

But the study also states, “They’re better at identifying what they want/don’t want to engage with and need less to process and commit things to memory.”

Beating the human algorithm to create sustainable engagement

1. Create experience

People love experiences. This in part makes us human. We feel. When content creates experience, it enjoins its audience as co-conspirators or co-creators. Content that drives engagement through experience creates a sustainable bond. For example, using metaphors in storytelling instigates the sensory cortex of the human brain. The more vivid the experience, more the engagement.

2. Say more with less

As Todd Brison states quite deftly in his article, “Focus less on more. Focus more on less”. Attend to the best flower in your garden. Create the brilliant 8 second spark and the fire will follow. Maximize the impact by minimizing the zone of contact.

3. The Storyteller

Active voice matters. Audience wants to be addressed directly. They want to be seen, to be remembered. They same goes with the storyteller. The audience wants to visualise the speaker. They want to know the persona. Mascots are unique and visualised form of the voice. Give a personality to the voice.

The Goldfish Takeaway

Going back to talking about goldfish, research at Keio University (Tokyo, Japan) found that goldfish are able to distinguish between classical music by two different great composers, Johann Sebastian Bach and Igor Stravinsky. Create a distinct voice for your  brand and even the human fishes will recognise.

Watch how Vigilbox engages with its audience using this simple animated video:

Find out how you can engage the human fishes. Ask for a quote: http://www.brainpanstudio.com/quote

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VigilBox: Virtual Security Guard for your Car

Meet Mr. Joginder Singh also known as Jogs Paaji by his Karolbag friends. Himself a big property dealer and a huge lover of fancy cars. He recently bought his second car, a shiny red convertible. To celebrate his new purchase, he is out on a world tour of Chandi Chowk (Delhi). Jogs Paaji wants to impress the pretty kudiyans (girls) but manages to impress the carjackers even more.

Vigilbox engages with its audience who wants to feel secure even at the most treacherous of times and places. S/he is a regular city dweller who wants to be in control of her/his vehicle even remotely. Thus uses this app that TRACKS, STOPS and PROTECTS.

WATCH the #animation as the main character drives through the ‘treacherous’ streets of Chandni Chowk (unmindful of the secondary character).

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The Secure Driver: Characterisation for VigilBox

Client: VigilBox | Character Design

Vigilbox engages with its audience who wants to feel secure even at the most treacherous of times and places. S/he is a regular city dweller who wants to be in control of her/his vehicle even remotely. Thus uses this app that TRACKS, STOPS and PROTECTS.

WATCH the #animation as the main character drives through the ‘treacherous’ streets of Chandni Chowk (unmindful of the secondary character): http://bit.ly/2npEauN

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Character Design & Graphics for Social Media Campaigns

Client: The International Society for Olympiad
Client: Vigilbox (V, the robot on the right)

Visit http://www.brainpanstudio.com

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We at Brainpan Studio work in sync with our clients to give life to their imagination. From concept to paper to screen, we visualise your dreams. Our highly animated team of visual and motion graphic artists work in tandem with you to reimagine, visualise and implement your ideas. Give wings to your vision.

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Introducing Mr. Joginder Singh aka Jogs Paaji

Meet Mr. Joginder Singh also known as Jogs Paaji by his Karolbag friends. Himself a big property dealer and a huge lover of fancy cars. He recently bought his second car, a shiny red convertible. To celebrate his new purchase, he is out on a world tour of Agra. Jogs Paaji wants to impress the pretty kudiyans (girls) but manages to impress the carjackers even more.

A still from the upcoming animation for VigilBox. If you recall, we created earlier the character V for VigilBox. A superhero that protects from and prevents automobile crimes.

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Character Design for VigilBox

Client: VigilBox is your car’s, virtual security guard; one that literally never sleeps! VigilBox is designed and manufactured in India by an Indian company.

Character: Introducing V. A superhero that protects and prevents automobile crimes. Designed to represent the product itself. V is a personification of VigilBox. Derived out of the logo, V represents the core promises of the product. It reflects the ideals of safety, service and peace of mind.

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Good character design is the backbone of a good media campaign. It is the persona that the company showcases to its potential and existing customers. It is the building block of a company’s identity and its brand. It is the flag bearer of the company’s ethos.

It is paramount in building a good rapport with the audience. It drives credibility and reliability. A good character is multi-dimensional. It transcends both space and time. It speaks for both the company and the customers. A good character is the perfect bridge between the company and the audience. It provokes imagination and takes the audience on a magical journey. It entices, influences and guides.

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