How to Establish Trust and Encourage Action Using Testimonials

“Your son has a lot of potential”; said my English teacher. My parents beamed. I bought it. But nothing ever came out of it. Sometimes I wondered if all the teachers in all the schools were coached in the same vocabulary. Their praised were as bland as their complaints. They refused to acknowledge us as individuals. We were just another brick in the wall.

What are testimonials?

Unlike our school teachers’ evaluation of our deemed merit, testimonials are the reflection of our genuine interaction with our audience. It is a vivid showcase of how we made a difference to their world. It is not a report but rather an endorsement of our credibility and resilience in creating a vivid experience.

Why do testimonials work?

  1. Testimonials are real words by real people. In a world of increasing automation and bot interactions, real human testament reflects genuine bond between people.
  2. Normal people talking in common parlance establishes authenticity and therefore credibility.
  3. Emotion bridges gaps between the digital and human world. Emotion drives real engagement.
  4. Testimonials are not final words of affirmation. There are a series of re-affirmation of trust.
  5. They answer specific aspects of a person/brand. They are focused on these elements. They are not generalised to check all boxes.
  6. Testimonials also helps us have a holistic understanding of the person/brand. It is not limited to just one aspect. They weave the story in its impact.
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Photograph by Joanna Kosinska

Therefore testimonials are the cornerstone of brands trying to create impact with newer audiences. It established trust and encourage action. Testimonials shows the real face of any brand.

If you audience is the anxious generation or suffer from the attention span of a goldfish, think of testimonials in video format. Video testimonials are fun, intuitive and engaging. To find out how we can help you, contact us here.

You can access our portfolio here and subscribe to our channel on Youtube.

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7 Traits of Millennials as the Anxious Generation

Once known as the birds that never leave the nest, the millennial have finally flown into the vast blue sky. Yet this flight of the sparrows is riled with nervousness and anxiety.

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Photograph by Jeremy Yap

 

We have built our tribe but we have grown disenchanted with the community. We as a generation have rewritten the rules of engagement. When there was nothing left to discover we have invented worlds. And in our zeal to outdo the old, we have built our own monuments to our own ingenuity and vanity.

Anxious bird traits:

  1. The first internet generation
    Generation X took steps into the outer space. They explored the extent of the frontiers. And we looked deeper and located our own space. Internet changed everything. It opened up horizons beyond imagination. We became the pioneers of the digital age.
  2. Overbearing parents
    Parents heralded political affirmations/tumult. They saw human rights becoming a basic tenant of life. And they believed in their self-righteousness. They grew over protective and saw their children through their own prism of life.
  3. Changing family structure
    We started questioning the sanctity of the family structure. We became wary of the artificial bonds. We wanted the nest yet we wanted our own straw. Physical interaction became a thing of the romantic past.
  4. Social media exposure
    Once upon a time there were two types of people, the introvert and the extrovert. Social media crashed through the binaries of personalities. The world came into our living room through the screen. We brought in on-demand interaction.
  5. Permanent migration
    Freedom of movement with huge strides in mobility put the map under our feet. But unlike the generation before, who would still believe in the idea of home and the world. The world became our home. We migrated permanently. There is no going back to the old town.
  6. Instant gratification
    We don’t know how to be bored anymore. We are perpetually swiping or scrolling. We have attention span lesser than a goldfish. Instant gratification disassociates us from creating meaningful and long-lasting relationship with our surroundings.
  7. Unique vs uniform
    We believe we are different and with the dawn of the digital age and the access to information, we could see ourselves standing aloof. We see ourselves as individuals in a fluid relationship with its society. We choose uniqueness over uniformity.

Are these the traits for anxiety?  Have we built self-amusing mazes for ourselves? Are we co-creators of epics of disillusionment? Are we explorers of new territories or wanderers of our lost garden?

Please write in with your viewpoints. Your interaction is precious to us.

This following video showcases how to deal with depression in this age of anxiety.

-Yours Truly,
Baba Toon

At Brainpan Studio we simplify complexity by using love, logic and learning to tell innovative stories for brands.
http://www.brainpanstudio.com/about

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How to Grow Up with Parents the Millennial Way

We as millennials give up on our parents. Often too easily.

We assume that there is no point in talking to them because they are not going to change their mindset or their beliefs. We are scared of initiating any exchange of ideas. The seed that leads to this mindset is called ‘Fear of Conflict’. Something I read about in Patrick Lencioni’s book called “ Five Dysfunctions of a Team”.

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Read the complete article by CEO Aditya Singh on his LinkedIn publication.

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Shared Mobility Pledge by Uber: A Case Study

A brand gains long term relevancy for its audience only when it not just answers the present queries but also designs a solution for the future. The audience knows what it requires today but is largely unaware of the future challenges. Unlike what we would want to believe, the audience mostly do not take ‘informed’ decisions.

Surprise

Most often than not, it is the wave of emotions that guide them towards choices rather than well calculated decisions. Therefore the job of a brand is not just to echo back but rather to discover the next stepping stone and guide the audience towards the bridge to future.

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Uber is a global taxi aggregator. It aspires to make “transportation as reliable as running water, everywhere and for everyone”. But it realises than logistics is not just its big worry. It is to enable a viable city ecosystem that can keep such a mechanism running and pertinent. 

Uber joined 14 other transport and technology companies to sign ‘Shared Mobility Principles for Livable Cities’.


In their statement they state, “The Shared Mobility Principles provide a clear vision for the future of cities and create alignment between the city governments, private companies and NGOs working to make them more livable”.

  • Prioritise people over vehicles
  • Support the shared and efficient use of vehicles, lanes, curbs, and land
  • Autonomous vehicles in dense urban areas should be operated only in shared fleets



Challenge:
How does Uber convey this message in a memorable and engaging way to its audience?
Solution: Using the golden unicorn of the digital age: VIDEO.

 

At Brainpan Studio we simplify complexity. We help brands bypass the language flaw of miscommunication and create impactful digital and visual communication.
We don’t offer answers, we design solutions.


Message in for more elaboration/clarification about Shared Mobility or to talk about our client Uber in general. Cut the congestion out.


We love cartoons. Do you? : www.brainpanstudio.com/portfolio
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‘A Clockwork Orange’ Guide to Digital Communication

A Clockwork Orange’, novella by Anthony Burgess, later made into a feature film by Stanley Kubrick narrates the dystopic world of Alex de Large and his droogs.

Question uno:
What is translation?

You could say translation is a myth. Nothing that we want to convey is exactly translated. Our thoughts churn and we are only able to spew signifiers.

Gooba gobble

Or you could say that translation is the only reality. Everything is translated. Everything changes form. Everything becomes something else. We think of anything and it is translated into an image or being or existence.

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Many often complain that language is inevitably a means of miscommunication. It misdirects us into an overlaying loop. Anthony Burgess uses language exactly for this purpose. He portrays that words don’t have inherent meanings. And it is not words themselves that convey meaning but their position on the string. In other words, context creates content.

Burgess invents a language derived from Russian to weave this distopic world together. These words don’t exist outside the universe of ‘A Clockwork Orange’. There is no glossary to refer. So we must wonder, how does the author communicate with the audience? How does the image of the mad world of Alex de Large manage to invoke and provoke the sensibility of generations?

What do we learn from ‘A Clockwork Orange‘ about digital communication?

  1. Create your own vocabulary: The world has its language and so should you. As a brand/organization/culture you need to develop your own system of language. Influence the audience and induct them within your special world of words/meaning. Invest in your own visual language.
  2. Establish context: Context generates meaning. With context comes perspective and with perspective comes perception. Communication is vastly about the context you establish.
  3. Take the audience on a journey: On a journey and not a guided tour. A journey is about wandering and discovery. It is not about sight-seeing. Communication should aim at self-discover.
  4. It is a process w/o a catalogue: Communication is a process but it may or may not be catalogued. Audience will not always have access to the library. Don’t take references for granted.
  5. Brainwashing doesn’t work: The human brain has evolved out of the grind. Forceful injection of ideas and repetitive assault on senses creates disassociation. Humans have become more susceptible to nuances and subtleties.
  6. Subversive culture is a system of its own: Mainstream has more ears but it has the noisy mob too. Investigate into the systems of subversive cultures. Involve and establish your niche.
  7. Translation is a continuous generation of meaning: Translation is not a transfer or a commute from A to B. It is a process of generation of meaning itself. Therefore digital communication is not a function of conveying your idea to the intended subject but rather it is an ability to generate meaning together. Communication is then the enabling of the audience to create something of value (meaningful) with its interaction with your language/message.

 

ASIDE: Alex is a bad bad man. He is devoid of any humanity and is morally bankrupt. Yet with a change in context, we feel sad for him. Remember, we all empathise with a vulnerable man.

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At Brainpan Studio we simplify complexity. We help brands bypass the language flaw of miscommunication and create impactful digital and visual communication.
We don’t offer answers, we design solutions.


Message in for more elaboration/clarification on the above points or to talk about ‘A Clockwork Orange’ in general. Viddy well, little brother. Viddy well.


We love cartoons. Do you? : www.brainpanstudio.com/portfolio
Invite us to design visual solutions: www.brainpanstudio.com/quote

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