Client: International Society for Olympiad
ISFO is an international platform that provides exams of levels of increasing difficulty in the subjects of science and maths to students from I to XII.
Broad business goals: To introduce the company to the potential audience. Brand placement and make the moniker ISFO identifiable with ‘education’, ‘guidance’ and ‘nurture’. To get students interested in olympiads. To partner with schools to create a credible and effective international examination mechanism in the field of science and mathematics.
Immediate business goal: To encourage students to register for the upcoming ISFO Science and maths olympiads. Highlight the grand prize (a trip to Singapore).
Target Audience: Students, parents and schools.
Issues important to the brand: Education, learning, global testing.
Taking from the client’s motto “International Society for Olympiad is not just a series of tests, it’s a way of life”, we created an animated world of ISFO. Join us as we take you along this ride.
From conceptualisation, to character design, to visualisation, to storyboarding, to voiceover, to animation, we present to you ISFOLAND.
Your comments will be greatly appreciated.
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