The Making of “Festival of Lights” Animated Video

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Concept/Script/visualistion: Aditya Choudary

“We were struggling for a concept for Diwali that would skip over the obvious, be relevant, have a strong social message and be in tuned with the language of 100 Piper’s “The Good You Can” campaign. We wanted the message to be affirmative rather than didactic. What would be a different perspective to reengage with the festival of lights in the mythological context, we wondered. The eureka moment came with the idea “War is Over”. We associated crackers with explosives and weaponry. Thus portraying the festival as celebration of light and not of  violence.”

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Graphics: Jatin Aggarwal

“The challenge was to recreate the premium quality of the 100 Pipers India‘s “The Good You Can” series and at the same time to keep the occasional feel (the festivity). To reimagine the gods in a slightly amusing look (capsule figures) was an innovative approach.”

Animation: Himanshu Bassi

“It was a challenging task to approach a cultural subject with an innovative insight. I tried to implement a minimalist animation style keeping in tune with the subtlety and poignancy of the festival. Non-repetitive movement, on cue timing, capsule animation gave the characters its unique perspectives. I generally attempted to mess around the video by inculcating a new style that was non-realistic and complementary to its mythological theme. It was a constant learning endeavour while working and tweaking the movements. I also paid special attention to the secondary animation and thereby creating an holistic and homogenized orientation.”