The Storyboard for “Live More with Neropure” Video

Client: Neropure | Motto: Live More
Product: Stainless steel water tanks
Target: Institutions, schools, hotels, hospitals and homes
Clientele: Shiv Nadar School, Indiabulls, DLF, CK Birla Hospital, Radisson, Ramada, Uppal’s and et cetera.

The initial frames foregrounds the importance of the motto “live more” by depicting different scenarios where people are ‘living it up’. Moving forward it showcases how Neropure fulfills the motto by focusing on the three aspects of ‘health’, ‘comfort’ and ‘ease’ idealised within the images of drops of water. The next frame equates quality of life with water. After a technical know-how about the stainless steel tanks, the storyboard ends with a glimpse of the brand’s clientele.

Neropure_SB

Watch the final animated video of the storyboard above: https://youtu.be/1CnP49nmDNE

 

Baba Toon Interviews Himanshu, the Animator

Born in the god town of Mathura, lack of inspiration turned Himanshu (aka Aeolus Ikki) into a dull boy. Though he was bullied several times yet he failed to realize. And thus eventually his bullies became his friends.  A self-confessed shy guy, he studied from Grace Convent Senior Secondary School, and recalls being “scared of girls”. One of the founding members of the Bat Hunting Gang, he would often be seen chasing bats with sticks, paper guns and CD frisbee.

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Baba Toon: How did you get into the world of animation?

Himanshu: As a child I was hooked to cartoons at the first sight. Ninja Robots, Pokémon, Gundam, Digi Monsters, Captain Planet, et al.  But in Mathura, one either becomes an engineer or a Chartered Accountant. I moved to Delhi to study CA. It took me two years to convince my parents to allow me to drop the course and join animation.

Baba Toon: What is animation?

Himanshu: It is the world that I inherited from my childhood. Living in an imaginary world, moving in different dimensions. The possibilities are endless- both good and bad. Animation allows one to become the creator. It is an illusion of reality while interacting with other worlds. It encompasses everything.

Baba Toon: What is your experience in the animation industry?

Himanshu: Relying on my institution was a big mistake. The method of instruction was outdated by 10 years. The teachers kept leaving all the time. My zeal for traditional animation got me interested in motion graphics. I have worked in three different companies before I found Brainpan Studio. I was betrayed and was overworked. Yet I got to wear many hats and weave over hundred projects.

Baba Toon: What part of your life involves animation?

Himanshu: I relate personalities to myself. I live my life according to that code. I create images to reflect personas that I hold. I build original characters for my own self. Who wouldn’t want to live in an animated world?

Baba Toon: What are the markers of a good animation?

Himanshu: Precision, quality, motivation, experience and skill are essential in developing good animation. It changes according to mood. Happy and motivated animator creates good animation. One needs to enjoy, imagine and create/destroy.

Baba Toon: What else other than animation excites you?

Himanshu: Music, maybe.

Baba Toon: Do you have any last words?

Himanshu: You don’t live in one but many worlds. Each world carries a destiny, from a peasant to a king. What you choose to become is something for you to decide. For everything is illusion or reality.

 

Check out Himanshu’s work in the 100 Pipers’ “The Good You Can” Series.

Read other interviews with members of the studio.
We will love to read about your views on animation, please comment.

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Testimonial

Brainpan Studio is a team of very cool individuals who are amazing at what they do & they have a knack to simplify complex problems. These guys are very innovative, professional to work with & strictly time-bound. We love their work! And, we highly recommend them for your business.”

Saumya Aggarwal (Marketing Manager, Wacom India)

Visit the mothership: http://brainpanstudio.com

Why We Shouldn’t Use Polythene?

From groceries to garbage, we use polythene bags everyday. Over a lifetime that is about 426,577 plastic bags.

SPARE THE PLASTIC, SAVE THE SEA.

100 Pipers’ “The Good You Can” campaign encourages people to make a small shift in lifestyle to bring about a momentous change in the world.

Watch and share to spread the message. Do the good you can.

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Client: 100 Pipers India (Pernod Ricard)

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House of Professionals (i)

A house is the reflection of its inhabitant. It is a monument of bricks and mortar wearing the character of its people. A house is a skeleton that carries it’s own unique ghost. This series investigates the houses of professionals.

Guess who lives in this house?
A. Plumber | B. Doctor | C. Electrician | D. Architect

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A Talk by Manish Puri on Motivation & Organisational Culture

Everyone has a motto. Some say, they don’t drink milk. Others say, they drink only beer. Some believe in love at first sight. Others track UFOs. Many speak in many tongues. But the metal is not steel until it has been tested through fire. To make a motto successfully align with one’s goals, one must conceive a method.

It was a matter privileged and honour to have Manish Puri interact with our team at the studio. The talk dealt with issues of motivation and personal accountability; ways to avoid miscommunication and become a good salesperson; of organisational culture. Manish Puri is a Business Consultant & Coach. He is the founder of STRAVENUES.

Seminar
Notes from the talk:

MOTIVATION VS DEMOTIVATION

List down 10 things that motivate you in the immediate future.

‘How can you not be Motivated!!’

Motivation comes before, results after. Don’t wait for something to happen to motivate you.

How to change your mood to Motivation?

  • Physiology
  • Shift focus to something nice
  • Language

HOW TO AVOID MISCOMMUNICATION

Commune- Togetherness- a priority for effective communication

  • Ask the question- ‘Do I have the right words?’
  • Always confirm if the person has understood what you are saying
  • Ask people to explain what they have understood

Miscommunication

  • Inappropriate Words
  • Inappropriate Tone/Voice
  • Inappropriate Body Language
  • Guided by Intention(priority)- Insight behind expressing

HOW TO BE A GOOD SALESPERSON

Sales:

  • Knowledge
  • Logic
  • Right set of words
  • Tremendous Confidence

Interest Intent

You think about yourself 94% of the day.- Don’t talk about the product, talk about them.

  • Create need for your product
  • Develop Interest
  • Talk about CM, not your product

PERSONAL ACCOUNTABILITY

As a team leader, how do you get things done?

How to not be nagging and yet ensure things get done on time?

  • Assign a task with deadlines
  • Tell them you will call them 4 times to take report and you want them to love you and not hate you for it.
  • Expectation- 25% task completed by each call
  • Ask them what you can do to enable them if deadlines fall short

ORGANISATIONAL CULTURE

  • Know everybody’s strengths
  • Make a culture chart for your organization
  • Implement it in your office and with your clients
  • Culture speaks for you not what you offer
  • Culture is what attracts clients

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A Fresh Coat of Ink

A new year brings newer colours to life, and in our case, a new shade of black. An enchanting forest is slowly taking over the blank studio walls. Reflecting a post apocalyptic world where human innovations have lost to nature’s revenge, the studio becomes the canvas to an imaginary universe.

A brainchild of Moon Arun, the creator.

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