#5. Good Resolutions (‘The Good You Can’ Animated Series)

Client: Seagram’s 100 Pipers (A brand owned by Pernod Ricard.)

Campaign: The Good You Can
Idea: What if you could help yourself and the world.

Brief: Fostering the brand’s existing motto, “Be Remembered for Good“, the client wanted a digital branding exercise aimed at focusing on the good that can be done by each. The campaign is a series of short animated infographic videos highlighting the positive difference that every one of us can make to our world. Each animation involves a specific act or habit that can potentially change our environment.

Series: #5. Good Resolutions

 

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Title Animation: The Good We Can

This Saturday was a day of epic fun. The team got together for a special project. Our experiment with stop motion animation. Using wooden clips and other office supplies we designed the motto. AC took the photographs. Ankit, Pluto and Moon built the words. Ani was here to help us out too. Moon calls him the migratory bird. Later we had pizza and rearranged furniture.

The project was for the title animation of 100 Pipers’ “The Good You Can” series.

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“The Good You Can” series:

  1. Don’t Be Idle
  2. Finish What You Started
  3. Save Between Strokes

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