Videos, the Dominant Face of Digital Marketing

Golden Question: What do brand managers, digital marketeers and entrepreneurs have in common?
Answer: Need for Speed or in other words, digital acceleration.


VIDEOS work like magic for the movement starved digital interactions.
Here is how and why:

TYPES: How-to, Animation, Infographic, Live action, Documentary, Product, Explainer, Demonstration, and more.

ADVANTAGES: High engagement and conversion; appeals to mobile users.

PERFECT PLATFORMS: Blog, YouTube and Vimeo.

EXAMPLE: The following video by Uber showcases the pain points of its audience (city commuters) and then designs a solution. The video is able to convey the message in an appealing and human way.

COST TO OUTSOURCE: Click to ask for a QUOTE.

START and MAINTAIN: Series or campaigns work better than one off production.

TIPS: Keep them fun and human |Ensure high audio quality | Publish full or partial transcripts for SEO


Wish to watch more videos that enable media managers/brand managers/entrepreneurs to embed into the audience communication culture? Visit: www.brainpanstudio.com/portfolio.

Say hello to us on other networks:
Brainpan Studio(The mothership) | Facebook (Polls and videos) | Twitter (News and Industry titbits)  | Youtube (Awesome videos) | Instagram (The animated team stories)

Our Social Media Networks

We are an art and animation company based in the satellite city of the capital of India. Yet our world is beyond the crisscross of the longitudes and latitudes. YOU are our world. You are our biggest critic, our staunchest supporter, our closest friend and our greatest inspiration. YOU are our people.

Join us on our social media platforms and help us build the network. We exist because of you. 🙂

 

Character Design & Graphics for Social Media Campaigns

Client: The International Society for Olympiad
Client: Vigilbox (V, the robot on the right)

Visit http://www.brainpanstudio.com

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We at Brainpan Studio work in sync with our clients to give life to their imagination. From concept to paper to screen, we visualise your dreams. Our highly animated team of visual and motion graphic artists work in tandem with you to reimagine, visualise and implement your ideas. Give wings to your vision.

Brainpan StudioInstagramFacebook | Twitter | Youtube

Digital Marketing is like Planting a Forest

Digital Marketing is like planting a forest. It starts with planning the first tree. Selecting the initial seed. Finding the perfect plot. Nurturing growth. Water, sunlight and dry leaves for compost. A kitchen garden can be manufactured but a forest can not. A forest is not just its trees. A forest breeds. It spreads beyond. A forest is growth. It is teeming with unpredictable life.

Plant two seeds close together and you will kill one. Plant them too far and they will build highways in between. Add too much fertilizers and you will burn the roots. Social media strategy is careful calculation of the various variables and sustained action. It is goodwill. It is placement. It is influence.

The mantra for a social media strategy is: Build, Place & Accentuate.

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Brainpan Studio | Facebook | Twitter | Youtube | Vimeo

 

Join us on Twitter & Facebook

This is the story of an animation studio & its team of Pandoras. Creators of visual worlds. Defenders of trees. Guardians of imaginary things. Join us at twitter & Facebook.

 

www.twitter.com/brainpan_studio    |  www.facebook.com/brainpanstudio

 

Stories about us | Information about the Animation Industry | retweets of notable people | sketchbook snapshots | Art History | Tips & Tricks of Trade | Insights | et cetera

Brainpan Studio | Facebook | Twitter | Youtube | Vimeo

2D Animated Video for ISFO

Client: International Society for Olympiad 

ISFO is an international platform that provides exams of levels of increasing difficulty in the subjects of science and maths to students from I to XII.

Broad business goals: To introduce the company to the potential audience. Brand placement and make the moniker ISFO identifiable with ‘education’, ‘guidance’ and ‘nurture’. To get students interested in olympiads. To partner with schools to create a credible and effective international examination mechanism in the field of science and mathematics.

Immediate business goal: To encourage students to register for the upcoming ISFO Science and maths olympiads. Highlight the grand prize (a trip to Singapore).

Target Audience: Students, parents and schools.

Issues important to the brand: Education, learning, global testing.

Taking from the client’s motto “International Society for Olympiad is not just a series of tests, it’s a way of life”, we created an animated world of ISFO. Join us as we take you along this ride.

From conceptualisation, to character design, to visualisation, to storyboarding, to voiceover, to animation, we present to you ISFOLAND.

 

Your comments will be greatly appreciated.

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