How Cultural Capture Videos Build Brand Loyalty?

Cultural Capture animated videos enable brand voices to be embedded into the social fabric. It creates a positive and responsible vibe for the brand to engage with the cultural mores of its audience. And therefore builds trust.

The “Dealing with Road Rage” video showcases how abusive drivers HONK too much, BUMP into you, CUT you off, BLOCK your way and STEAL your parking.

Emotional quotient is paramount in creating a communion of sorts between the brand and its audience. It identifies with the cultural core and thereby strengthens the emotional connection.

The “Importance of Biodiversity” video tells that since 1970 human population has doubled while Earth has lost 52% of its biodiversity. This has led to unprecedented troubles. 

These videos puts the ball back into the audience’s court and the audience finds itself at the center stage. The cultural problems are identified and a solution is designed specifically for the audience. This helps them feel empowered and an integral part of a social movement.

The “How to Reduce Traffic for Everyone” video presents that in the last 15 years, 20 million cars have been A+D+D+E+D to Indian roads. Here’s a fun way to beat TRAFFIC and ease your commute. 

We use LOVE to identify the social issue, LOGIC to design solution and LEARNING to create engagement.  

Watch more of the Cultural Capture Animation at http://www.brainpanstudio.com/portfolio
If you want to know how we can get involved, message us at http://www.brainpanstudio.com/quote

MOREOVER, You can send a direct mail to our CEO at aditya@brainpanstudio.com

It is easy to connect on other social networks too. Let’s:
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Original Graphics for Social Media Campaigns

Client: International Society for Olympiad
ISFO is an international platform that provides exams of levels of increasing difficulty in the subjects of science and maths to students from II to XI.

At Brainpan Studio, we work at tandem with our clients to visualize and create effective campaigns to better place their products in the social media networks.

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Step Two: Concept + Character Design

THE PROCESS OF CREATION: Idea> Concept & Character Design> Storyboard> Script & Voice Over> Animation

A CONCEPT is the realisation of the idea. It is the skin and bones of the initial spark. It is the elaborate costume that the idea adorns to convey its distinct meaning. A concept is the fulfillment of the vision that the idea professed.

A concept is not a wild goose chase. It is distinct. It is eloquent. It is significant. And it is relevant. A concept is an proverbial ark that rides the wave and saves the day.

A CHARACTER DESIGN narrates fascinating tales. It depicts attitude, poses, body language and emotions. It relays its existence. A good character has a past, a present and a future. Its existence is encoded in its design. A character design builds an environment.

A character design creates a language. It builds the DNA. It breeds movement.

At Brainpan Studio, we clothe the idea into concept. The characters are designed to breed in this ideal world. The concept through these characters build an universe for the audience to interact. These are the building blocks to the universe that has just burst into existence.

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We, at Brainpan Studio, work in sync with our clients to give life to your imagination. From concept to paper to screen, we visualise your dreams. Our highly animated team of visual and graphic artists work in tandem with you to reimagine, visualize and implement the ideas. Give wings to your vision.

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Digital Marketing is like Planting a Forest

Digital Marketing is like planting a forest. It starts with planning the first tree. Selecting the initial seed. Finding the perfect plot. Nurturing growth. Water, sunlight and dry leaves for compost. A kitchen garden can be manufactured but a forest can not. A forest is not just its trees. A forest breeds. It spreads beyond. A forest is growth. It is teeming with unpredictable life.

Plant two seeds close together and you will kill one. Plant them too far and they will build highways in between. Add too much fertilizers and you will burn the roots. Social media strategy is careful calculation of the various variables and sustained action. It is goodwill. It is placement. It is influence.

The mantra for a social media strategy is: Build, Place & Accentuate.

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Original Graphics for Social Media Campaign

As the digital world marches on into the ongoing era of mass decimation of information, more and more of it echoes the tune of social networking. Peer influence and individualized expression has made social media the hub for advertising. It is the playground for the influencer and the influencee. And the perfect place to directly interact with the customers.

All social media campaigns must be reflective of the particular platforms and personalised to individual products and services. Original content that foregrounds the company and entertains the audience is the backbone of any effective social media campaigns.

At Brainpan Studio, we work at tandem with our clients to visualize and create effective campaigns to better place their products in the social media networks.

Imagine | Visualize | Implement

CLIENT: International Society for Olympiad.
ISFO is an international platform that provides exams of levels of increasing difficulty in the subjects of science and maths to students from II to XI.

Visualization: Gone are the days when one needed to refer to multiple sources to improve their understanding of key concepts. ISFO gives students an easy to access and thorough grounding of all they need to know and more.

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Visualisation: ISFO helps students power through important junctures and crossroads they may encounter along their academic career. ISFO guides and steers them along the path that best suits them.

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Visualisation: ISFO students are buzzing with new ideas and innovations! Their minds are nothing less than godlike.

Power within

Visualization: ISFO creates champions.

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What are Explainer Videos?

Explainer videos help users and prospective customers have a better (and brighter) idea of what a company does and why its products/services are important. Simple stories and engaging graphics, with memorable characters create engaging interaction with the audience.

Explainer videos are generally short (under 2 minutes) marketing or instructional videos that helps visually explain the working of a specific product or service. They engage with the audience in a meaningful and fun way.

Dropbox’s use of an explainer video on their landing page gave rise to a 10% conversion rate increase that generated 10 million more users and 50 million dollars of additional revenue in the year 2012 alone.

Though also used for branding, explainer videos are fundamentally meant to illustrate why a company, product or service exists and how they can be of value to the viewer.

Some stats to augment our thought:

  • Boost online visibility: 53 times more likely to be found organically on search engines.
  • Reduce bounce rate: average initial time spent on a website with an embedded video increases from 8 seconds to 2 minutes.
  • Increase conversion rate: Placing explainer videos on the landing page can grow conversions (turn visitors into customers) up to 65%.
  • Increase email click-through rate:  100% increase in the click-through rate in emails sent with video content.

At Brainpan Studio we help our clients create engaging videos that describe your company (with its services/products) in a clear and succinct way. We work with start-ups and innovators to introduce them to their potential clientele. Explainer videos help you induct your story into the omnipresent world of social media and create traction.

Ease of access and engaging instructional design makes explainer videos the perfect vehicle for your product and services to reach your customers.


We created the following explainer video for Health Express explaining medical emergencies in school and their expertise in handling the situation.

 

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36-24-36: Essential Social Media Stats

Facebook

 

Twitter

 

Instagram

 

Linkedin

 

Youtube

 

The whole world seems to have decided to socialize like never before. Social networks do not act as containers of the plethora of information but rather as a filter to the amount of ‘facts’ weaving in the web. Social media networks works because of peer influence and peer reference. One may say much hasn’t changed, people are still being influenced. But social media has opened the hallowed gates for anyone to become the social influencer. 

Brainpan Studio is your ideal partner in this journey to gain and enthrall audience. To know more, find us at the places below.

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