“A to G of Digital Concept Art” by Moon Arun

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A. IDEA:
An idea could be anything from this world or beyond; it could be real or unreal. It could be a figment of your imagination. Or the exact crown on the statue of liberty. But it needs to be built upon. Similarities studied, flaws discarded. The science behind the spark needs to be pondered upon. An idea may come to you in your dreams. To see how the idea plays out, you need to execute accordingly.

B. RESEARCH:
Search and find out the realm of possibility. The existence of your idea and its validity. Research enables you to look at your idea logically. It shows you if your imagination has merit and if the magic is indeed bona fide.

C. REFERENCES:
Filter your idea through references. Ideate to make it stronger. Clear out your doubts, work out the plausibility. Infuse your idea with a visual language. Test it against the existing worlds. Maximize your idea with a plurality of inputs.

D. ROUGH SKETCHES:
Your first sketch is not your final sketch. There are many views to an idea, many perspectives, many shades, and many interpretations. Work with different styles and compositions. There will be many versions of your idea. Choose the one that holds true to your rhythm. Choose the one that resonates.

E. CHOOSE AND START DETAILING (GREYSCALE/COLOUR/LIGHTING):
Choose the best doodle. Work with proper fundamentals in composition, anatomy, rule of thirds and perspective. After defining the outlines or contour lines start with blocking. A greyscale shows you the overall picture. It enables you to realize how your idea will eventually pan out. Colour helps you set the mood and the age of the scene. It helps showcase the time and the era and the setting. Lighting sets the frame. It builds the environment. It helps you highlight elements and it gives the special touch to your idea. A scifi sketch and a historical sketch can be altered just by the use of lighting.

F. DON’T BE AFRAID TO START A NEW SKETCH:
Art is a perfection of your expression. Until you are able to depict your idea in its most intimate and extravagant details, don’t accept. Don’t get too possessive of your arcs and shades. Don’t compromise on your idea. Remember you are refining your own self with every new sketch. Reboot and restart.

G. CREATE SOMETHING IMPORTANT:
The age of mediocrity ended with the age of nobility. As a creator you are endowed with the ability to achieve greatness. Don’t become a Disney stooge. Look into the horizon to step outside the narrow boxes. Don’t trace heroes, create universes. Create something important. Create something that will fight the passing of time and leave a mark for eternity.

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Why do Most Ideas Fail?

Sometimes even the most brilliant of ideas fail to inspire. The idea may come to you in a thunderstorm or in a tea cup. It may land on your doorsteps in a wicker basket or float as a cloud as you look up. It may come rowing in a paper boat or maybe dug up from an ancient burial.

Yet an idea may fuse, may rot, maybe forgotten. If it is denied. If it is ignored. If it fails to sparkle, it dies a silent perpetual death. And then is locked forever in the dark recesses of the basement of ideas.

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Visual Storytelling Workshop at Daulat Ram College (Day 1)

THE MARSHMALLOW BOOT CAMP

After a brief introduction by Samana Madhuri (the lecturer in charge), Sumanto began the session with the story of the three cave mothers. Our CEO Aditya Singh took over from there to enumerate the four principles of visual storytelling.

AC introduces Major General Fudgecake (his alter ego) after talking briefly on the importance of collaborations in arts. Major then takes over the workshop in order to achieve his mandate to find the greatest Marshmallow Tower maker. The day proceeded with lot of fun and friendly banter. The teachers were the most mischievous of the lot.

Some of the towers were success and reached the stars, some were leaning towards greatness before the fall, some never took off the ground and some were whatevers.

After analyzing the challenges, vision, time management, individual roles and exercise takeaways, the students wrote and presented their marshmallow story.

Moon’s masterclass in emotion depiction and character design was a spectacular success and enabled the groups to make their own storyboard for their marshmallow stories. The day 1 ended with our promise to create an animated video of their best story. We will meet again on Tuesday at our studio for the second day of the workshop.

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A Visual Story of Moon and the Studio

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My Weapon

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Aditya Singh, CEO

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Millions saw the apple fall, but Newton asked why.

 

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CURIOSITY


“Simplicity is the ultimate sophistication” –
Leonardo Da Vinci

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We enable you to say more with less.

SIMPLIFYING COMPLEXITY

 

  • 15 Months since incorporation
  • Team from 2 to 15 and growing
  • Working with Uber, 100 Pipers, Pernod Ricard, Escorts and startups
  • Great reputation(Testimonials)
  • Hard Work
  • Success
  • Create your own story

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Conversing with 2D Character

New era of Corporate Presentation. Aditya interacts with 2D character Johnny to showcase how we use innovative communication techniques to simplify complexity.

Do you think this is an effective tool?

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The New Baba Toon Sketches

The Adventures of BABA TOON continues. The following sketches are from the upcoming whiteboard animation.

Vardhan is fascinated with a new idea. He believes that it may change the course of his company. He works hard all week. Yet when he presents his idea to his colleagues, the reception is less than inviting. The lack of enthusiasm demotivates him.

It is time for Baba Toon to enter the picture. Stay tuned for the new developments in the story.

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