Is Online Video Marketing Reliable and Effective?

We love watching moving pictures. Always have; from flipbooks to cat videos. No wonder television was called the opiate of the masses.

When I think of video marketing, I immediately recall advertisement jingles from my childhood.

Vicco turmeric, nahi cosmetic, yeh hai Vicco turmeric Ayurvedic cream…

I bet you just sang that in your head.

The Ad Revolution

These advertisements from the 90s were a revolution. From washing powder Nirma to Raymond’s ‘Perfect Man’. Every 90s child can recite the ad jingles word for word. I think this happens mainly because the human brain finds it easier to associate visuals with rhythm.

It is memorable.

Video marketing has experienced a huge boom in recent years. People have a platter of social media platforms at hand. They are exploring and sharing everything with the world.

Video has become a mainstream language for the millennial. With options such as live video, they are able to create more engaging content for their audience.

Two essential reasons why video marketing is effective

  1.   Videos have the human touch/ interaction which are extremely engaging for the audience. There is nothing more appealing in business than human to human approach to reach out to the consumers. People understand empathy and emotions. A business doesn’t have personal emotions but a video certainly can make the customers see the heart within.
  2.   People have a very low attention span. Studies show that an average person has the attention span of 8 seconds, which is even lower than the goldfish. (Read about it here)

The following video for International Society For Olympiads communicates to its audience in an engaging and entertaining way. The video creates a land called “ISFOland” and shows a students journey towards her goals.


An article by Prachi Singh Tomar. First published on Quora in reply to the question: Is online video marketing effective?


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The colours that define the true you. Blue defines love nurture kindness and vastness. Red defines strength expression and determination.

Happy Women’s Day from the fantastic four.
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At Brainpan Studio we simplify complexity by using love, logic and learning to tell innovative stories for brands.
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7 Reasons Why Stories are Important

Many years ago when I was still a duckling and the day was my birthday. With a Britannia Marie Gold biscuit in my hand, I stood on the window still, staring outside on a hot afternoon of May. An old umbrella man, carrying dusty old umbrellas, stood bent over the dustbin. Fighting the pariah dogs, he found something. A bunch of chapattis, he pulled out. He carefully tucked the food in his bindle and walked away.

Years later and even today, when I recall the incident, images flash by. It is not the story of the umbrella man or the pariah dogs or the bunch of chapattis. It is the story of the stories I never saw. My mind wondered. Was he not hungry? Who did he save the chapattis for? Who is waiting for him? Does he have a son like me? Would he like a biscuit?

brainpan studio storytelling

Photograph by Jason Wong

I created a multitude of stories in my head. The world of the umbrella man became a reality. A lonely afternoon in an old house gave rise to monuments of stories.

Stories create memories

We recall life not as linear transactions. We remember life as a testimony to our lived realities. It is our ability to weave my experiences into stories that creates memories. These memories in form of stories connect us to our journey.

Stories bridge realities

There are various realities that we shift through in our lives. People live through their own unique realities. Our subjective observation gives us our own unique perspective towards things. It is stories that help us understand the varying realities.

Stories defies definition

We are obsessed with categories, berths and boxes. We are hardwired to seek for meaning via definitions. But often in our lives we are faced with experiences that are damn difficult to define. Here stories come into play. They defy strict boundaries and help us connect.

Stories change perspective

There are many sides to a picture. There are many observations to reality. There are numerous subjective interpretations of a ‘fact’. Stories help us understand that there are many doorways to neverland. Stories enable us to appreciate the different shifts in perspectives.

Stories transform people

The world depends upon the relationships that we nurture with our interactions. All our relationships should be transformational rather than transactional. Stories are the perfect vehicle to trigger transformation in the world around. Stories build people.

Stories germinate ideas

Stories are capsules that connect and convey the core understanding of life. They germinate ideas. Often ideas die because there are not supported by stories. They become dry, placid and wither away. Stories make ideas live perpetual lives.

Stories create stories

Stories are incubator of its own kind. Stories give rise to many more stories. It provokes and encourages lateral transgressions. It is often the images that stories trigger that help us create parallel stories. No story is an island.

Watch the following whiteboard animation that tells the story of Baba Toon’s adventure in Funky Town.

Stories are unique as well as universal. Do you have a story that you wish to say? Feel free to share it with us. Your insight into storytelling will guide us further. Comments are appreciated.

-Yours Truly,
Baba Toon

At Brainpan Studio we simplify complexity by using love, logic and learning to tell innovative stories for brands.
http://www.brainpanstudio.com/about

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How Cultural Capture Videos Build Brand Loyalty?

Cultural Capture animated videos enable brand voices to be embedded into the social fabric. It creates a positive and responsible vibe for the brand to engage with the cultural mores of its audience. And therefore builds trust.

The “Dealing with Road Rage” video showcases how abusive drivers HONK too much, BUMP into you, CUT you off, BLOCK your way and STEAL your parking.

Emotional quotient is paramount in creating a communion of sorts between the brand and its audience. It identifies with the cultural core and thereby strengthens the emotional connection.

The “Importance of Biodiversity” video tells that since 1970 human population has doubled while Earth has lost 52% of its biodiversity. This has led to unprecedented troubles. 

These videos puts the ball back into the audience’s court and the audience finds itself at the center stage. The cultural problems are identified and a solution is designed specifically for the audience. This helps them feel empowered and an integral part of a social movement.

The “How to Reduce Traffic for Everyone” video presents that in the last 15 years, 20 million cars have been A+D+D+E+D to Indian roads. Here’s a fun way to beat TRAFFIC and ease your commute. 

We use LOVE to identify the social issue, LOGIC to design solution and LEARNING to create engagement.  

Watch more of the Cultural Capture Animation at http://www.brainpanstudio.com/portfolio
If you want to know how we can get involved, message us at http://www.brainpanstudio.com/quote

MOREOVER, You can send a direct mail to our CEO at aditya@brainpanstudio.com

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Traffic Kills Productivity

What is the prime reason for not being punctual to work? Black cat crossing the road? Mother-in-law in town?

Most often than not, it is TRAFFIC. Here’s a fun way to beat TRAFFIC and ease your commute.

Watch more of #CultureCapture animated videos at http://www.brainpanstudio.com/portfolio

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Don’t Mess with Nature

Since 1970 HUMAN population has DOUBLED, while EARTH has LOST 52% of its BIODIVERSITY.
SO WHAT?

Client: 100 Pipers India | Social Campaign: The Good You Can

An Interview with the Graphic Artist: Siddhant Pal

The earliest memories of Siddhant’s life are fused with the sweet smell of nostalgia. Peacock and snakes of Bhilwada and visiting grandpa (who promised his inheritance of incredible pencils collection to one who follows art). The first time he bunked school was in per-nursery when he chose to eat Monaco biscuit and cry at the bus stop.

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Q. Tell us a little about your education.

Siddhant: Most of my schooling was done in the holy gateway of Haridwar. Then I started pursuing BTech at College of Engineering (Rookie) as a day scholar. 2nd year was a time of terrible emotional distress for me as I lost my grandfather. My beloved architect was gone. Things made a little less sense now. I got disillusioned with my studies. I started experimenting with art by copying sketches. I had no idea about graphic art yet used my free time to dab in After Effects.

Q. How did your BTech college react to your art sidetrack?

Siddhant: I became their poster boy. In other words I became the go-to guy for all pamphlets and posters.  I even got to barter art for marks. I remember working on an art project for my teachers in lieu for viva grades.

Q. When did you get your professional training in graphic designing?

Siddhant: In the 3rd year of my college I joined Arena Multimedia in Dehradun to learn After Effects, Illustrator and 3D Rendering. Under the guidance of one of my teachers, I developed a keen interest in motion graphics.

Q. How has your experience been at Brainpan Studio so far?

Siddhant: When I came for my interview, the studio was in midst of a party and I was greeted by Troy (the Doberman). I was required to create an infographic. The environment was exhilarating and still is. I am trying to gauge the culture still. I love that we have a common language to talk in and no one ever feels left out.

Q. What kind of growth do you see in yourself?

Siddhant: I have started using the pen tablet. I am learning a great deal from Moon (COO). I love the system of freedom and experimentation that lies at the core of this space. Storyboard opened up my scope. I am gaining a good understanding of what I know and how I can develop my skills.

Q. Where do you see yourself in future?

Siddhant: I want to be in animation and learn how characters work. I want to become a part of a team that works through the various stages of creation.

Q. What is graphic art?

Siddhant: It is beyond imagination. Understanding software helps me engage better. In a creative industry, the lifestyle breaks free from the strict structure of the corporate. I have realised that different people have different perspective towards art.

Q. Do you have any last words to share?

Siddhant: I believe in positive attitude towards life and enhancing my skill every day.

Read other interviews with the members of the studio.
We will love to read about your views on Graphic Design, please comment.

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