Know thy CEO

Aditya was born into a family of doctors in the Nababian city of Lucknow. Taught to observe and follow the patterns of the world, he developed an analytical bent of mind at a young age. With a problem solving attitude and a will to build, he joined VIT to pursue his B.Tech in Biotechnology. College saw him pick up his guitar and discover his own expression in music. After working as a Systems Engineer at Infosys, he left for United States to become a research intern at Boehringer Ingelheim. Looking at the microcosmic worlds in a petri dish, triggered a quest to explore the vastness of space.

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He backpacked through India chasing stars and capturing light through his lenses for a year. The cold winters of 2011 saw him volunteer with the NGO Karmabhoomi in the barren icy terrains of Ladakh. He taught chemistry, biology and aspiration to the secluded school kids of Turtuk. Inspired by nature’s reliance on co-existence, community building became his next obsession. He wanted to bridge the twain; his scientific outlook and his artistic temperament. An entrepreneur at the day and a photographer at the night, he built RumbleArt as an online marketplace for fine art photographers to showcase and sell art prints. Working with the motto, CREATE, EVOLVE and SUSTAIN, RumbleArt became an interactive space for artists to engage.

Meeting Moon Arun, a visual artist per excellence propelled him towards his next journey into the art world. Together they formed Brainpan Studio. Initially conceived as a wing of Brainpan Innovation, it soon took up wings of its own. Backed by incredible artistic vision and strong operational mettle, Brainpan Studio soon gained the trust of clients like Uber, Escorts and Pernod Ricard. Brainpan Studio is a small team with giant ideals. Aditya is an ardent believer of mutual progress and co-dependent social interaction.

Email: aditya@brainpanstudio.com | LinkedIn PageFB Profile | FB Photography Page: Adi Singh Photography

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Komil Joins the Team

Introducing KOMIL SHARMA, our newest team member. Being a passionate worker and a strong supporter of expression, Komil believes that her time at Brainpan Studio is going to be a very exciting journey and a path to self exploration and improvement. Visual media has gathered her attention relatively late and she is highly inspired to develop her understanding of the same as the team proceed together to create quality art.

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The Interview:

Q. What is your role at Brainpan Studio?

 Komil: I have been hired for the position of Business Development Management Trainee. Currently, I am fulfilling this role as a part time trainee.

Q. What is business development?

Komil: Business Development can be simply understood as working towards the growth and development of an organization. It involves identifying potential growth opportunities for the business and within the internal structure of an organization,  and successful implementation, support and consistent monitoring of the same.

Q. What is your experience in this field?

 Komil: My past experience as an assistant media planner, provides me a glimpse at the comprehensive of list of activities required to determine potential media growth opportunities  for brands and clients. However, this is a relatively new profile for me and I wish to take this opportunity to develop my knowledge and enhance the scope of our business at the same time.

Q. Why is business development important?

Komil: In a competitive and dynamic work environment, it is essential that every organization constantly updates itself with information on market trends, competitors and consumer behavior in order to upscale itself and achieve consistency in business growth, profits and market reputation. All these factors are critical to the survival of any business organization. Business Development focuses on these factors to achieve success within the organization, as well as within the market.

Q. What are the key features to an ideal business development strategy?

 Komil: An ideal business development strategy is dynamic in its nature and adapts itself to current factors and changing market trends. Its success depends on  various factors such as creating defined targets and a structural approach to those targets, a thorough research on existing and potential clients and their organization structure, a strong and convincing approach, the ability to re-evaluate and re-adapt as per client needs etc. A smooth organizational workflow and integration within management allows strength to any strategy, hence, determining the quality and image of the business.

Q. What holds your interest outside work?

 Komil: Currently I am obsessed with my Kathak classes and the understanding of music it has helped me achieve, along with a new found medium of expression. Dance, has always been my language and pursuing it again has helped me delve into my thoughts and clarify my vision.

Q. Do you have any final words?

Komil: Looking forward to Create, Evolve and Sustain with my new family. Cheers!

Pandoras: “We accept you, one of us! Gooble Gobble!”

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Arvind Joins the Team

Introducing ARVIND KUMAR, our newest team member. As a child growing up in the ancient city of Meerut, most of life’s fancies seemed a bit out of reach. His little hands and wondering eyes were not able to grasp the vast mercantile world. So he built his own. The back covers of his notebooks became the playground of his imagination and creativity. Dreams of boots, jackets and jeeps became a reality. Life was drawn on the last pages of his notebooks.

Visualizing was a personal endeavor. It gave pictures to his dreams. It was a relationship with his own self. And then as life moved forward, social interaction got involved. To visualize was not just to translate one own inner selves but also to see through the ideas of others. To visualize was to read the minds of people. To visualize was to use logic to narrow down and beautifully craft the dreams of others into viable worlds.

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An interview with the concept artist.

What is concept art?

Arvind: The use of logic to relay imagination is concept art. Logic maybe be subtle or direct but it is paramount to any creation.

What has been your experience with the art industry?

Arvind: I have always been fascinated with learning newer things. Different things, stranger things. I started with sketching in drawing books. I wanted to explore more dimensions. So I picked up sculpturing. I studied art at Institute of Fine Arts, Gaziabad. Then I did my MFA from Dr. B. R. Ambedkar University. I got interested in direction. I realised the importance of movement in art. I experimented with classical animation. I learnt from any source that I could access. I worked for animation studio visualizing explainer videos. Later I even started my own studio with my friend.

What part of your life involves art?

Arvind: All artists need conducive environment. Support and understanding from family and friends are very important for art to grow. Ideas need to be exchanged. Views should be encouraged. Life is too short to play it easy. Expression is the heart of my life. I joined theater to expand the scope of my own expression. It was never about the audience. It was about me getting involved in my own life. To interact with real emotions. To  give language to my movements. Similarly I loved music and made it a part of my life. Fine arts is very important to me.

What are the markers of a good concept art?

Arvind: In terms of the production cycle, markers of a good concept art are costing, time duration, ability to relate to real life, beauty, fine crafting the client’s idea, imaginative and most importantly the ability to fulfill the motive.

Concept artist must strive to go beyond the line. Even when one is in the office, the mind should drift outside the concrete walls and wander the world. A frequent oscillation between reality and imagination is the mark of a good concept artist. Inspiration is everywhere. Even the most ordinary of objects can inspire the most elegant worlds.

What else other than concept art excites you?

Arvind: I love to make life portraits. I like looking at people and reading into their lives. Every face has an universe hidden behind. All those stories lurking behind their eyes, in their expressions, in their movements, in this stillness. I see a man well dressed for the office, sleeping in the metro, I try to imagine his last night, his home, his dreams, his fights, his accomplishments. Each line is a statement that provokes a vast world behind.

Do you have any final words?

Arvind: Life is nothing without art. People without art are unfortunate to bear their ordinary lives. They are never able to escape the domesticity of their lives. Art evolves us and makes us look at life with a higher perspective and zeal.

Pandoras: “We accept you, one of us! Gooble Gobble!”

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Introducing the CEO

Name: Aditya Singh

The geek, the gamer, the guitar player, the scribbler, the explorer, the voyager, the logical, the rational, the beer drinker, the sustainer, the founder, the bird trainer, the photographer, the holder, the bolder, the tall shoulder, the light that make shadows darker, Aditya Singh, the patron of arts and the defender of the Ancients.

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Caricature by: Our newest pandora, Arvinda Dhingana.

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Ankit Joins the Team

Introducing ANKIT WADHWA, our newest team member. He joins the studio as an animator. And today we induct him as one of the pandoras. He becomes a part of the Brainpan family.

Born in the mythical battlefield of Kurukshetra, life was always about movement. Echoes of the past moving into newer climates. Seeds germinating into trees. Nights wearing into days. The world was divided between the living and the dead. The animated and inanimate. Becoming an animator was a part of the same process. A process to become a creator. Grasping the power of an alchemist.

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An interview with the animator.

What is animation?

Ankit: Animation is about movement. It is the potential of a character to assume worlds. When ever I am given a character to animate, I first wonder about the possible worlds it can inherit. The validity of any animation depends on the potential of the graphics and its inherent movement. Imagining what a particular character can do and can not is the paramount step towards animation.

What has been your experience in the animation industry?

Ankit: I have worked in the movies as a 3D animator. I have competed in CG animation competitions. But my backbone has always been motion graphics.

What part of your life involves animation?

Ankit: I am way too insane about animation. Time never affects my work. Day and night, you will find me on my desk, animating still life.

What are the markers of a good animation?

Ankit: Keen observation, flow, realistic portrayal and the ‘wow’ factor.

What else other than animation excites you?

Ankit: I love traveling. I travel everywhere. I have a soft spot for Himachal. I love listening to music. And yes, food, glorious food.

Do you have any final words?

Ankit: No. Not yet.

Pandoras: “We accept you, one of us! Gooble Gobble!”

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