The Making of “Festival of Lights” Animated Video

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Concept/Script/visualistion: Aditya Choudary

“We were struggling for a concept for Diwali that would skip over the obvious, be relevant, have a strong social message and be in tuned with the language of 100 Piper’s “The Good You Can” campaign. We wanted the message to be affirmative rather than didactic. What would be a different perspective to reengage with the festival of lights in the mythological context, we wondered. The eureka moment came with the idea “War is Over”. We associated crackers with explosives and weaponry. Thus portraying the festival as celebration of light and not of  violence.”

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Graphics: Jatin Aggarwal

“The challenge was to recreate the premium quality of the 100 Pipers India‘s “The Good You Can” series and at the same time to keep the occasional feel (the festivity). To reimagine the gods in a slightly amusing look (capsule figures) was an innovative approach.”

Animation: Himanshu Bassi

“It was a challenging task to approach a cultural subject with an innovative insight. I tried to implement a minimalist animation style keeping in tune with the subtlety and poignancy of the festival. Non-repetitive movement, on cue timing, capsule animation gave the characters its unique perspectives. I generally attempted to mess around the video by inculcating a new style that was non-realistic and complementary to its mythological theme. It was a constant learning endeavour while working and tweaking the movements. I also paid special attention to the secondary animation and thereby creating an holistic and homogenized orientation.”

 

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Baba Toon Interviews Himanshu, the Animator

Born in the god town of Mathura, lack of inspiration turned Himanshu (aka Aeolus Ikki) into a dull boy. Though he was bullied several times yet he failed to realize. And thus eventually his bullies became his friends.  A self-confessed shy guy, he studied from Grace Convent Senior Secondary School, and recalls being “scared of girls”. One of the founding members of the Bat Hunting Gang, he would often be seen chasing bats with sticks, paper guns and CD frisbee.

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Baba Toon: How did you get into the world of animation?

Himanshu: As a child I was hooked to cartoons at the first sight. Ninja Robots, Pokémon, Gundam, Digi Monsters, Captain Planet, et al.  But in Mathura, one either becomes an engineer or a Chartered Accountant. I moved to Delhi to study CA. It took me two years to convince my parents to allow me to drop the course and join animation.

Baba Toon: What is animation?

Himanshu: It is the world that I inherited from my childhood. Living in an imaginary world, moving in different dimensions. The possibilities are endless- both good and bad. Animation allows one to become the creator. It is an illusion of reality while interacting with other worlds. It encompasses everything.

Baba Toon: What is your experience in the animation industry?

Himanshu: Relying on my institution was a big mistake. The method of instruction was outdated by 10 years. The teachers kept leaving all the time. My zeal for traditional animation got me interested in motion graphics. I have worked in three different companies before I found Brainpan Studio. I was betrayed and was overworked. Yet I got to wear many hats and weave over hundred projects.

Baba Toon: What part of your life involves animation?

Himanshu: I relate personalities to myself. I live my life according to that code. I create images to reflect personas that I hold. I build original characters for my own self. Who wouldn’t want to live in an animated world?

Baba Toon: What are the markers of a good animation?

Himanshu: Precision, quality, motivation, experience and skill are essential in developing good animation. It changes according to mood. Happy and motivated animator creates good animation. One needs to enjoy, imagine and create/destroy.

Baba Toon: What else other than animation excites you?

Himanshu: Music, maybe.

Baba Toon: Do you have any last words?

Himanshu: You don’t live in one but many worlds. Each world carries a destiny, from a peasant to a king. What you choose to become is something for you to decide. For everything is illusion or reality.

 

Check out Himanshu’s work in the 100 Pipers’ “The Good You Can” Series.

Read other interviews with members of the studio.
We will love to read about your views on animation, please comment.

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