How to Establish Trust and Encourage Action Using Testimonials

“Your son has a lot of potential”; said my English teacher. My parents beamed. I bought it. But nothing ever came out of it. Sometimes I wondered if all the teachers in all the schools were coached in the same vocabulary. Their praised were as bland as their complaints. They refused to acknowledge us as individuals. We were just another brick in the wall.

What are testimonials?

Unlike our school teachers’ evaluation of our deemed merit, testimonials are the reflection of our genuine interaction with our audience. It is a vivid showcase of how we made a difference to their world. It is not a report but rather an endorsement of our credibility and resilience in creating a vivid experience.

Why do testimonials work?

  1. Testimonials are real words by real people. In a world of increasing automation and bot interactions, real human testament reflects genuine bond between people.
  2. Normal people talking in common parlance establishes authenticity and therefore credibility.
  3. Emotion bridges gaps between the digital and human world. Emotion drives real engagement.
  4. Testimonials are not final words of affirmation. There are a series of re-affirmation of trust.
  5. They answer specific aspects of a person/brand. They are focused on these elements. They are not generalised to check all boxes.
  6. Testimonials also helps us have a holistic understanding of the person/brand. It is not limited to just one aspect. They weave the story in its impact.
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Photograph by Joanna Kosinska

Therefore testimonials are the cornerstone of brands trying to create impact with newer audiences. It established trust and encourage action. Testimonials shows the real face of any brand.

If you audience is the anxious generation or suffer from the attention span of a goldfish, think of testimonials in video format. Video testimonials are fun, intuitive and engaging. To find out how we can help you, contact us here.

You can access our portfolio here and subscribe to our channel on Youtube.

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Brainpan Studio(The mothership) | Facebook (Polls and videos) | Twitter (News and Industry titbits)  | Youtube (Awesome videos) | Instagram (The animated team stories)

 

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Traffic Kills Productivity

What is the prime reason for not being punctual to work? Black cat crossing the road? Mother-in-law in town?

Most often than not, it is TRAFFIC. Here’s a fun way to beat TRAFFIC and ease your commute.

Watch more of #CultureCapture animated videos at http://www.brainpanstudio.com/portfolio

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Christmas for All

Even the broken pieces of your world are the building blocks of your life. A silence left between the spaces and memories of a time. A crack in your rear view mirror and hollow in your song. You lose the birds of your soul yet you never lose your heart.

This Christmas mend the cracks with gold (never to hide), soften  your view and smile. Remember for all that we lose, we don’t look back in anger. We are the glimmering stars of this universe. Christmas for all. Christmas for hope and wonder.

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Notes on Character Animation

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Character animation is the art of endowing a personality to a character according to the tasks at hand using the guiding principles of animation.”
Moon Arun (COO)

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“The most important element of character animation is rhythm. The upper movement of a body should align with the lower body movements. The primary action should be woven seamlessly with the secondary action.

We must pay special attention to the shift in the environment due to the changing motion of the characters. These small details matter.”
Aayushi Sharma (Animator)

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“Real world reference videos are helpful in replicating the same movements in the fictional environment. Recording motion or referring to Youtube videos are great sources towards logical understanding.

And of course timing and spacing are important nuances to focus on.”
Himanshu Bassi (Animation) 

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Year End REflections: Character Design

YEAR END REFLECTIONS | Category: Character Design

A character has an inherent story. It encompasses a visual language that entails a narrative. A character is a simple bearer of complex motifs.

8 Elements of Character Design: http://bit.ly/2qU76fo

Character Design1

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Testing Huion PEN DISPLAY GT-221 Pro

Huion India visits the Studio. The team took the opportunity to try their hands on the newly launched PEN DISPLAY GT-221 Pro and PEN TABLET 950P.

Follow us on LikedIn for more interactions: https://in.linkedin.com/company/brainpan-studio

Huion visit

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