We love watching moving pictures. Always have; from flipbooks to cat videos. No wonder television was called the opiate of the masses.
When I think of video marketing, I immediately recall advertisement jingles from my childhood.
Vicco turmeric, nahi cosmetic, yeh hai Vicco turmeric Ayurvedic cream…
I bet you just sang that in your head.
The Ad Revolution
These advertisements from the 90s were a revolution. From washing powder Nirma to Raymond’s ‘Perfect Man’. Every 90s child can recite the ad jingles word for word. I think this happens mainly because the human brain finds it easier to associate visuals with rhythm.
It is memorable.
Video marketing has experienced a huge boom in recent years. People have a platter of social media platforms at hand. They are exploring and sharing everything with the world.
Video has become a mainstream language for the millennial. With options such as live video, they are able to create more engaging content for their audience.
Two essential reasons why video marketing is effective
- Videos have the human touch/ interaction which are extremely engaging for the audience. There is nothing more appealing in business than human to human approach to reach out to the consumers. People understand empathy and emotions. A business doesn’t have personal emotions but a video certainly can make the customers see the heart within.
- People have a very low attention span. Studies show that an average person has the attention span of 8 seconds, which is even lower than the goldfish. (Read about it here)
The following video for International Society For Olympiads communicates to its audience in an engaging and entertaining way. The video creates a land called “ISFOland” and shows a students journey towards her goals.
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