3 Genuine Ways to Boost Vibrant Audience Interaction

As far as I remember, we always had fishes at home. My brother was obsessed with these aquatic creatures. But in spite of my friendly (nagging) ways, I could never develop an interactive  bond with them. I came. I gave food. They ate. They forgot me (happily) till I came again with food.


Photograph by kazuend

Goldfishes are believed to have an attention span of just 9 seconds. But post 2000, a new ‘fish’ has beaten them in fickleness. We, humans now have an attention span of 8 seconds (a study by Microsoft).

Now that makes the task of creating and sustaining meaningful interaction problematic. Yet the study also states, “They’re better at identifying what they want/don’t want to engage with and need less to process and commit things to memory.”

Here are three effective ways to beat the human algorithm to create sustainable engagement:

  1. Create experience
    People love experiences. This in part makes us human. We feel. When content creates experience, it enjoins its audience as co-conspirators or co-creators. Content that drives engagement through experience creates a sustainable bond. For example, using metaphors in storytelling instigates the sensory cortex of the human brain. The more vivid the experience, more the engagement.
  1. Say more with less
    As Todd Brison states quite deftly in his article, “Focus less on more. Focus more on less”. Attend to the best flower in your garden. Create the brilliant 8 second spark and the fire will follow. Maximize the impact by minimizing the zone of contact.
  1. The Storyteller
    Active voice matters. Audience wants to be addressed directly. They want to be seen, to be remembered. They same goes with the storyteller. The audience wants to visualise the speaker. They want to know the persona. Mascots are unique and visualised form of the voice. Give a personality to the voice.

The Goldfish Takeaway

Going back to talking about goldfish, research at Keio University (Tokyo, Japan) found that goldfish are able to distinguish between classical music by two different great composers, Johann Sebastian Bach and Igor Stravinsky. Create a distinct voice for your  brand and even the human fishes will recognise.

Watch how Vigilbox engages with its audience using this simple animated video:

Find out how you can engage with the human fishes. Ask for a quote: http://www.brainpanstudio.com/quote

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DCA Students Make a Field Trip to the Studio

The future will only know us by the way we influence the younger ones. And by our strength (LOVE, LOGIC and LEARNING), we attempt to induct and inculcate the newer generation into the fold of digital art.
Delhi Collage of Art (DCA Pitampura) made a study trip to the studio.
After a guided tour through the creative space, an informative and interactive session by CEO Aditya Singh and COO Moon Arun was held. The session dealt with the working of the industry and the role of an artist in it, the numerous possibilities, the scope, the different media of art and animation and also about the transition from traditional art to digital art.
Get Influenced; check out our portfolio: http://brainpanstudio.com/portfolio/
Want to work with us: http://brainpanstudio.com/career/
DCA stidents visit.jpg
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A Year of Love, Logic & Learning

We do brace the wisdom old and yet a new perception we hold. May this year be filled with LOVE, LOGIC and LEARNING. In our journey through complexity, a simpler world we mold.

Our Mission & Vision for the brand new year: http://bit.ly/2Ct2sLL


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Save the Forests by Saving the Tiger

One tiger alone protects 24,710 acres of forest. When this hero dies so will his ecosystem. But we can save our hero. Ever wondered HOW?

Campaign: The Good We Can (http://bit.ly/2AWmSIH) | Client: 100 Pipers India 


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All We Need is a Little Magic

We all want to believe in it. We all want it to happen to us. It’s something we desperately need in our life. Just a little pinch of it and all our troubles might vanish.

I’m talking about a little magic.

It has the power to change everything. All we need to do is believe.


It’s only as we grow old that we tend to limit ourselves, put boundaries around our capabilities. We stop believing. But children don’t believe in any kind of limitations. They go about their lives thinking anything is possible. They believe in… magic; which is all about letting go of old beliefs and embracing the endless possibilities that lie ahead of us.

This holiday season let’s hope to change our outlook towards life. Stop being serious and start believing in a little magic. Just like children yearning for gifts from Santa we can yearn for a better tomorrow which is filled with magic and hope.

Prachi Singh Tomar (Intern)

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Christmas for All

Even the broken pieces of your world are the building blocks of your life. A silence left between the spaces and memories of a time. A crack in your rear view mirror and hollow in your song. You lose the birds of your soul yet you never lose your heart.

This Christmas mend the cracks with gold (never to hide), soften  your view and smile. Remember for all that we lose, we don’t look back in anger. We are the glimmering stars of this universe. Christmas for all. Christmas for hope and wonder.

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Notes on Character Animation


Character animation is the art of endowing a personality to a character according to the tasks at hand using the guiding principles of animation.”
Moon Arun (COO)

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“The most important element of character animation is rhythm. The upper movement of a body should align with the lower body movements. The primary action should be woven seamlessly with the secondary action.

We must pay special attention to the shift in the environment due to the changing motion of the characters. These small details matter.”
Aayushi Sharma (Animator)


“Real world reference videos are helpful in replicating the same movements in the fictional environment. Recording motion or referring to Youtube videos are great sources towards logical understanding.

And of course timing and spacing are important nuances to focus on.”
Himanshu Bassi (Animation) 


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