How to Establish Trust and Encourage Action Using Testimonials

“Your son has a lot of potential”; said my English teacher. My parents beamed. I bought it. But nothing ever came out of it. Sometimes I wondered if all the teachers in all the schools were coached in the same vocabulary. Their praised were as bland as their complaints. They refused to acknowledge us as individuals. We were just another brick in the wall.

What are testimonials?

Unlike our school teachers’ evaluation of our deemed merit, testimonials are the reflection of our genuine interaction with our audience. It is a vivid showcase of how we made a difference to their world. It is not a report but rather an endorsement of our credibility and resilience in creating a vivid experience.

Why do testimonials work?

  1. Testimonials are real words by real people. In a world of increasing automation and bot interactions, real human testament reflects genuine bond between people.
  2. Normal people talking in common parlance establishes authenticity and therefore credibility.
  3. Emotion bridges gaps between the digital and human world. Emotion drives real engagement.
  4. Testimonials are not final words of affirmation. There are a series of re-affirmation of trust.
  5. They answer specific aspects of a person/brand. They are focused on these elements. They are not generalised to check all boxes.
  6. Testimonials also helps us have a holistic understanding of the person/brand. It is not limited to just one aspect. They weave the story in its impact.
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Photograph by Joanna Kosinska

Therefore testimonials are the cornerstone of brands trying to create impact with newer audiences. It established trust and encourage action. Testimonials shows the real face of any brand.

If you audience is the anxious generation or suffer from the attention span of a goldfish, think of testimonials in video format. Video testimonials are fun, intuitive and engaging. To find out how we can help you, contact us here.

You can access our portfolio here and subscribe to our channel on Youtube.

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Visual Design for Manas Mathur

The wildling sculptor Manas Mathur (alumni of Visva Bharati, Santiniketan & The Maharaja Sayajirao University of Baroda) wanted to create a visual guide for his woodwork workshops/installations. But he was dazed & confused. And quite clueless. He staggers down to the studio.

And finds the right answer: The magnificent Jatin (graphic designer/artist)

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Let us connect on other social networks too. Find us on:
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How to Save Water?

IMAGINE THIRST. And then reflect on our unmindful approach towards water. This approach will prove to be fatal for all life on earth. Let us find out how we can save water while we can. SAVE WATER, SAVE YOURSELF.

Watch the following animation and share the word to the world, for the world.

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Our First Fan Mail

Hi Moon,

Well, I would like to address you “Moon” and not “Arun” for the reason that you’re far away from the madding crowd in terms of imagination and design sensibility. This assertion, I assure, is not to flatter but to express a sort of genuine acknowledgment for you (as a professional) and your project; Brainpan Studio.

I have been observing Brainpan’s digital artworks for quite some time now. Today, out of curiosity, I navigated to your website, and to be frank, I felt enchanted. Now, I did not just like the innovative illustrations, thoughtful fonts, lively colors, crisp content, but also the fact that it all felt so breathable (astounding UX & UI). It was as if I was walking through some alley in downtown Paris with a featherlight straw hat on my head.

Your project conceptually and artistically is unique, really and I’m sure you know it already. What is furthermore amusing is the fact that your team seems to be enthusiastically and collectively working on building a bootstrapped project into a brand and mindfully spreading the required amount of awareness. I would heartfully appreciate if you could share this with your team and congratulatory encourage them to keep passionately working.

A Brainpan’s Fan,
Aditi Gulati