3 Genuine Ways to Boost Vibrant Audience Interaction

As far as I remember, we always had fishes at home. My brother was obsessed with these aquatic creatures. But in spite of my friendly (nagging) ways, I could never develop an interactive  bond with them. I came. I gave food. They ate. They forgot me (happily) till I came again with food.


Photograph by kazuend

Goldfishes are believed to have an attention span of just 9 seconds. But post 2000, a new ‘fish’ has beaten them in fickleness. We, humans now have an attention span of 8 seconds (a study by Microsoft).

Now that makes the task of creating and sustaining meaningful interaction problematic. Yet the study also states, “They’re better at identifying what they want/don’t want to engage with and need less to process and commit things to memory.”

Here are three effective ways to beat the human algorithm to create sustainable engagement:

  1. Create experience
    People love experiences. This in part makes us human. We feel. When content creates experience, it enjoins its audience as co-conspirators or co-creators. Content that drives engagement through experience creates a sustainable bond. For example, using metaphors in storytelling instigates the sensory cortex of the human brain. The more vivid the experience, more the engagement.
  1. Say more with less
    As Todd Brison states quite deftly in his article, “Focus less on more. Focus more on less”. Attend to the best flower in your garden. Create the brilliant 8 second spark and the fire will follow. Maximize the impact by minimizing the zone of contact.
  1. The Storyteller
    Active voice matters. Audience wants to be addressed directly. They want to be seen, to be remembered. They same goes with the storyteller. The audience wants to visualise the speaker. They want to know the persona. Mascots are unique and visualised form of the voice. Give a personality to the voice.

The Goldfish Takeaway

Going back to talking about goldfish, research at Keio University (Tokyo, Japan) found that goldfish are able to distinguish between classical music by two different great composers, Johann Sebastian Bach and Igor Stravinsky. Create a distinct voice for your  brand and even the human fishes will recognise.

Watch how Vigilbox engages with its audience using this simple animated video:

Find out how you can engage with the human fishes. Ask for a quote: http://www.brainpanstudio.com/quote

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Essential Reading for Entrepreneurs: “The Tipping Point” by Malcolm Gladwell

Book 1 at RECIPROCITY Book Club. CEO Aditya Singh is an integral part of the business network and an enthusiastic member of the new initiative.

5 Key Learnings/Action items:

  1. Recognize Connectors, Mavens and Salesmen in life and the opportunities it presents.
  2. Airwalk Case study
  3. The broken window theory, recognizing the broken windows and fixing them.
  4. Character is a function of context; The power of context.
  5. Properties of ideas that stick and ideas that don’t.

Have you read this book? Tell us about your key understanding. And please suggests us more essential readings for entrepreneurs.

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Step 1 of Our Work Process

The 5 Step Process
Step 1: ReSEARCH

We understand your product and business thoroughly through intensive research of your business and product, based on our project questionnaire filled by you. Your feedback will be taken. From there our team will re-MODEL your vision into a workable STORY.

Learn more about the PROCESS at http://brainpanstudio.com/process/

step 1.gif

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Decongest Delhi: Uber Solution (2D Animation)

There are over ONE CRORE registered vehicles in DELHI. And 1335 vehicles are added everyday. The CONGESTION keeps increasing.

How did UBER simplify this complexity? 👉 Shared Mobility (UberMoto and UberPool)

Discover how Uber communicates this to its target audience by using innovative multimedia.


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The Advertising Research Foundation​ defines ENGAGEMENT as “turning on a prospect to a brand idea enhanced by the surrounding context”.

While we simply define ENGAGEMENT as an interactive relationship between the brand and the audience that thrives in an environment of trust, credibility and transparency.

Baba Toon, our holy mascot has some pointers to share. Watch him SIMPLIFY COMPLEXITY for Johnny who is on the verge of a major breakthrough: https://youtu.be/nxowt5OrOmY


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Gallup Strengths Coaching Workshop on Stress

A company culture is formed by a mosaic of individual tones. We enable our team to develop their strengths in their individual fields and selves.We help us simplify complexities.
An afternoon workshop with ace coach Manish Puri on how to tackle the elephant in the room: STRESS.



Stress releases Oxytocin.

Oxytocin helps:

– Reduce damage to Heart. Regenerate heart cells.
Reduce damage to blood vessels.
– Makes you connect socially.
– Makes you care and practice empathy.
– Induces you to seek support and share.
– Makes to passionate/emotional/energetic.

Stress is only destructive if you believe it is. Instead believe stress is healthy. It results in release of oxytocins that make you a better person.

Quote for the Day- ‘Chasing Meaning is better for you than  trying to avoid discomfort.’

How To Deal With Stress:

1. Confront
2. See it the way it is.
3. Use it as a constructive channel of energy; that empowers you and those around you.

Enable Yourself:

Write about a current dis empowering stress in your life. Find  an empowering way to channel it.
Collated by Komil Sharma (HR Executive)

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How to Deal with Bullies?

Bullying has long term negative impact on the victim, on the bystander and on the bully. Understand the psyche behind bullying.

This animated video attempts to decipher why bullies bully and how to deal with them.

100 Pipers’ “The Good You Can” campaign encourages people to make a small shift in lifestyle to bring about a momentous change in the world.

Client: 100 Pipers India (Pernod Ricard)

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