Clay Modeling & MouldMaking Workshop by Manas Mathur

Under the guidance of the incredible Manas Mathur, we hosted a Clay Modeling and Mould Making workshop for our studio family and friends. It was the day when we turned ONE. Thank you for participating in this awesome exercise of creativity and learning. Thank you for the comradeship, the laughter and the cheer. Thank you for the memory.

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What is Character Designing?

They say that a picture tells a thousand words. But then that is just a conservative estimate.

A character is not a static design. It is a dynamic entity. A character is a multi-dimensional figure hiding in the garb of a 2D depiction. It portrays depth, timeline and interaction. A character is a persona. A character has life. A character is his/her/its own story.

A good character design narrates fascinating tales. It depicts attitude, poses, body language and emotions. It relays its existence. It doesn’t just sit there like a slob waiting to be dumped on animation. Animation only gives wings to the flight that is already infused in the character. A good character has a past, a present and a future. Its existence is encoded in its design. A good character design builds an environment. A character doesn’t float in vacuum. It exists with interactive elements. It has a home and a world.

A good character design creates a language. It builds the DNA. It breeds movement. Only then can a character evolve.


Tell us about your character designs. Which is your favourite character that you have designed? What stories do they speak?  Write in. Drop a line. 🙂

We are looking for a VISUAL ARTIST to join our ranks. We draw, we paint and we play ball. Our studio is located in Gurgaon, Haryana, India.
Send us your curriculum vitae to
We are waiting for YOU.

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