Step Two: Concept + Character Design

THE PROCESS OF CREATION: Idea> Concept & Character Design> Storyboard> Script & Voice Over> Animation

A CONCEPT is the realisation of the idea. It is the skin and bones of the initial spark. It is the elaborate costume that the idea adorns to convey its distinct meaning. A concept is the fulfillment of the vision that the idea professed.

A concept is not a wild goose chase. It is distinct. It is eloquent. It is significant. And it is relevant. A concept is an proverbial ark that rides the wave and saves the day.

A CHARACTER DESIGN narrates fascinating tales. It depicts attitude, poses, body language and emotions. It relays its existence. A good character has a past, a present and a future. Its existence is encoded in its design. A character design builds an environment.

A character design creates a language. It builds the DNA. It breeds movement.

At Brainpan Studio, we clothe the idea into concept. The characters are designed to breed in this ideal world. The concept through these characters build an universe for the audience to interact. These are the building blocks to the universe that has just burst into existence.


We, at Brainpan Studio, work in sync with our clients to give life to your imagination. From concept to paper to screen, we visualise your dreams. Our highly animated team of visual and graphic artists work in tandem with you to reimagine, visualize and implement the ideas. Give wings to your vision.

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2D Animated Video for ISFO

Client: International Society for Olympiad 

ISFO is an international platform that provides exams of levels of increasing difficulty in the subjects of science and maths to students from I to XII.

Broad business goals: To introduce the company to the potential audience. Brand placement and make the moniker ISFO identifiable with ‘education’, ‘guidance’ and ‘nurture’. To get students interested in olympiads. To partner with schools to create a credible and effective international examination mechanism in the field of science and mathematics.

Immediate business goal: To encourage students to register for the upcoming ISFO Science and maths olympiads. Highlight the grand prize (a trip to Singapore).

Target Audience: Students, parents and schools.

Issues important to the brand: Education, learning, global testing.

Taking from the client’s motto “International Society for Olympiad is not just a series of tests, it’s a way of life”, we created an animated world of ISFO. Join us as we take you along this ride.

From conceptualisation, to character design, to visualisation, to storyboarding, to voiceover, to animation, we present to you ISFOLAND.


Your comments will be greatly appreciated.

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Social Media Visualization: Little Monu

From concept to paper to screen. Our social media strategy involves a careful selection of content, in studio visualization and distribution through various media channels. | Client: International Society for Olympiad


CONCEPT: ISFO helps school students to explore their scientific acumen and their mathematical prowess. ISFO also offers selected students a study trip to Singapore.

VISUALIZATION: Little Monu is thrilled to take a trip on the ISFO ship to explore the far reaches of the scientific and mathematical world and join other international students at Singapore. Monu is excited to take part at the Singapore and Asian Schools Maths Olympiad.


Visual Content: Our graphic artist converts the paper boy into a colourful screen avatar. Little Monu comes alive at the Brainpan Studio.

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