The Making of “Festival of Lights” Animated Video


Concept/Script/visualistion: Aditya Choudary

“We were struggling for a concept for Diwali that would skip over the obvious, be relevant, have a strong social message and be in tuned with the language of 100 Piper’s “The Good You Can” campaign. We wanted the message to be affirmative rather than didactic. What would be a different perspective to reengage with the festival of lights in the mythological context, we wondered. The eureka moment came with the idea “War is Over”. We associated crackers with explosives and weaponry. Thus portraying the festival as celebration of light and not of  violence.”


Graphics: Jatin Aggarwal

“The challenge was to recreate the premium quality of the 100 Pipers India‘s “The Good You Can” series and at the same time to keep the occasional feel (the festivity). To reimagine the gods in a slightly amusing look (capsule figures) was an innovative approach.”

Animation: Himanshu Bassi

“It was a challenging task to approach a cultural subject with an innovative insight. I tried to implement a minimalist animation style keeping in tune with the subtlety and poignancy of the festival. Non-repetitive movement, on cue timing, capsule animation gave the characters its unique perspectives. I generally attempted to mess around the video by inculcating a new style that was non-realistic and complementary to its mythological theme. It was a constant learning endeavour while working and tweaking the movements. I also paid special attention to the secondary animation and thereby creating an holistic and homogenized orientation.”


Step Two: Concept + Character Design

THE PROCESS OF CREATION: Idea> Concept & Character Design> Storyboard> Script & Voice Over> Animation

A CONCEPT is the realisation of the idea. It is the skin and bones of the initial spark. It is the elaborate costume that the idea adorns to convey its distinct meaning. A concept is the fulfillment of the vision that the idea professed.

A concept is not a wild goose chase. It is distinct. It is eloquent. It is significant. And it is relevant. A concept is an proverbial ark that rides the wave and saves the day.

A CHARACTER DESIGN narrates fascinating tales. It depicts attitude, poses, body language and emotions. It relays its existence. A good character has a past, a present and a future. Its existence is encoded in its design. A character design builds an environment.

A character design creates a language. It builds the DNA. It breeds movement.

At Brainpan Studio, we clothe the idea into concept. The characters are designed to breed in this ideal world. The concept through these characters build an universe for the audience to interact. These are the building blocks to the universe that has just burst into existence.


We, at Brainpan Studio, work in sync with our clients to give life to your imagination. From concept to paper to screen, we visualise your dreams. Our highly animated team of visual and graphic artists work in tandem with you to reimagine, visualize and implement the ideas. Give wings to your vision.

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Simultaneous Spontaneous Spark

A company is not a collection of toys. It is not one man’s dream being hammered into reality by a workforce of minions. A company is not a logo, a motto or a vision. The essence of a company lies in that very word, company. We are IN company and not AT company. A stable and evolving eco-system uses the internal integrity to force on the external and not vice versa. The internal integrity of a company depends on Simultaneous Spontaneous Spark. Not a bunch of workers relaying the idea of the founder. But individuals who radiate with their own light and work at tandem to give life. Each insanely detailed gear working in motion to inspire and integrate.

At Brainpan Studio, we work together, we work as different. We are magicians, dreamers, poets, acrobats, animators, pencil sharpeners. We are trees, pipelines, canvases, clocks, neon lights, water slides. We are light and we are life. We are alive. Brainpan Studio is our forest. And we are one in motion.

Story boarding

Our process starts with interaction. Our clients. This gives rise to an idea. An idea that grows with imagination. Imagination flows into a concept. A concept that is then visualized. And this visualization is then implemented.


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