How Cultural Capture Videos Build Brand Loyalty?

Cultural Capture animated videos enable brand voices to be embedded into the social fabric. It creates a positive and responsible vibe for the brand to engage with the cultural mores of its audience. And therefore builds trust.

The “Dealing with Road Rage” video showcases how abusive drivers HONK too much, BUMP into you, CUT you off, BLOCK your way and STEAL your parking.

Emotional quotient is paramount in creating a communion of sorts between the brand and its audience. It identifies with the cultural core and thereby strengthens the emotional connection.

The “Importance of Biodiversity” video tells that since 1970 human population has doubled while Earth has lost 52% of its biodiversity. This has led to unprecedented troubles. 

These videos puts the ball back into the audience’s court and the audience finds itself at the center stage. The cultural problems are identified and a solution is designed specifically for the audience. This helps them feel empowered and an integral part of a social movement.

The “How to Reduce Traffic for Everyone” video presents that in the last 15 years, 20 million cars have been A+D+D+E+D to Indian roads. Here’s a fun way to beat TRAFFIC and ease your commute. 

We use LOVE to identify the social issue, LOGIC to design solution and LEARNING to create engagement.  

Watch more of the Cultural Capture Animation at http://www.brainpanstudio.com/portfolio
If you want to know how we can get involved, message us at http://www.brainpanstudio.com/quote

MOREOVER, You can send a direct mail to our CEO at aditya@brainpanstudio.com

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Year End Reflection: Stop Motion Animation

YEAR END REFLECTIONS
Category: Stop Motion Animation

Client: 100 Pipers India
Access “The Good You Can” Campaign at http://bit.ly/2AWmSIH 

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The Good You Can: Food

EAT RESPONSIBLY
Client: 100 Pipers India | Campaign: The Good You Can

100 Pipers connects with an audience that believes in being responsible for their own actions. They want to be remembered for good. They lead the way of the TRUE LEGENDS.

Watch 🎬 The Good You Can (Food): http://bit.ly/2B8eK6X 

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Decongest Delhi: Uber Solution (2D Animation)

There are over ONE CRORE registered vehicles in DELHI. And 1335 vehicles are added everyday. The CONGESTION keeps increasing.

How did UBER simplify this complexity? 👉 Shared Mobility (UberMoto and UberPool)

Discover how Uber communicates this to its target audience by using innovative multimedia.

 

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The Storyboard for “Live More with Neropure” Video

Client: Neropure | Motto: Live More
Product: Stainless steel water tanks
Target: Institutions, schools, hotels, hospitals and homes
Clientele: Shiv Nadar School, Indiabulls, DLF, CK Birla Hospital, Radisson, Ramada, Uppal’s and et cetera.

The initial frames foregrounds the importance of the motto “live more” by depicting different scenarios where people are ‘living it up’. Moving forward it showcases how Neropure fulfills the motto by focusing on the three aspects of ‘health’, ‘comfort’ and ‘ease’ idealised within the images of drops of water. The next frame equates quality of life with water. After a technical know-how about the stainless steel tanks, the storyboard ends with a glimpse of the brand’s clientele.

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Watch the final animated video of the storyboard above: https://youtu.be/1CnP49nmDNE

 

How to Stop the Mosquitoes?

Mosquitoes are responsible for the death of over a million people a year. Is there a healthy alternative to DDT, repellent and bug spray?

Watch the explainer video to find out.

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Character Design & Graphics for Social Media Campaigns

Client: The International Society for Olympiad
Client: Vigilbox (V, the robot on the right)

Visit http://www.brainpanstudio.com

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We at Brainpan Studio work in sync with our clients to give life to their imagination. From concept to paper to screen, we visualise your dreams. Our highly animated team of visual and motion graphic artists work in tandem with you to reimagine, visualise and implement your ideas. Give wings to your vision.

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