7 Surprise Communication Growth Tips from “A Clockwork Orange”

You could say translation is a myth. Nothing that we want to convey is exactly translated. Our thoughts churn and we are only able to spew signifiers.

Gooba gobble

Or you could say that translation is the only reality. Everything is translated. Everything changes form. Everything becomes something else. We think of anything and it is translated into an image or being or existence.

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TRANSLATION is COMMUNICATION.

What do we learn from ‘A Clockwork Orange’ about digital communication?

  1. Create your own vocabulary: The world has its language and so should you. As a brand/organization/culture you need to develop your own system of language. Influence the audience and induct them within your special world of words/meaning. Invest in your own visual language.
  2. Establish context: Context generates meaning. With context comes perspective and with perspective comes perception. Communication is vastly about the context you establish.
  3. Take the audience on a journey: On a journey and not a guided tour. A journey is about wandering and discovery. It is not about sight-seeing. Communication should aim at self-discover.
  4. It is a process w/o a catalogue: Communication is a process but it may or may not be catalogued. Audience will not always have access to the library. Don’t take references for granted.
  5. Brainwashing doesn’t work: The human brain has evolved out of the grind. Forceful injection of ideas and repetitive assault on senses creates disassociation. Humans have become more susceptible to nuances and subtleties.
  6. Subversive culture is a system of its own: Mainstream has more ears but it has the noisy mob too. Investigate into the systems of subversive cultures. Involve and establish your niche.
  7. Translation is a continuous generation of meaning: Translation is not a transfer or a commute from A to B. It is a process of generation of meaning itself. Therefore digital communication is not a function of conveying your idea to the intended subject but rather it is an ability to generate meaning together. Communication is then the enabling of the audience to create something of value (meaningful) with its interaction with your language/message.

 

ASIDE: Alex, the protagonist of ‘A Clockwork Orange’ is a bad bad man. He is devoid of any humanity and is morally bankrupt. Yet with a change in context, we feel sad for him. Remember, we all empathise with a vulnerable man.

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At Brainpan Studio we simplify complexity. We help brands bypass the language flaw of miscommunication and create impactful digital and visual communication.
We don’t offer answers, we design solutions.


Message in for more elaboration/clarification on the above points or to talk about ‘A Clockwork Orange’ in general. Viddy well, little brother. Viddy well.


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The Good You Can: Food

EAT RESPONSIBLY
Client: 100 Pipers India | Campaign: The Good You Can

100 Pipers connects with an audience that believes in being responsible for their own actions. They want to be remembered for good. They lead the way of the TRUE LEGENDS.

Watch 🎬 The Good You Can (Food): http://bit.ly/2B8eK6X 

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It is easy to connect on other social networks too. Let’s:
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Dealing with Road Rage: Animation

Abusive drivers HONK too much, BUMP into you, CUT you off, BLOCK your way and STEAL your parking.

Does that make you angry? How do you deal with road rage? Watch this animated short to learn the alternative to violence: https://youtu.be/Mm0y34Gjswc

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Let us connect on other social networks too. Find us on:
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The Animation Portfolio

We help you create engaging VIDEOS that describe your company (with its services/products) in a clear and succinct way.

We work with start-ups and innovators to introduce them to their potential clientele.

CHARACTER Animations, INFOGRAPHICS Animations and WHITEBOARD Animations help you induct your story into the omnipresent world of social media and create traction.

CEO Explains Our Core Values

I have had a genuine connection with Animals.

And over the course of my life, I have adopted and raised a bunch of them. Dogs, Birds, Dogs, more Dogs, Hamsters, Fishes…

Many think it’s impossible to train birds. Which basically means is that it’s difficult to communicate with them. This became apparent when I was raising a month-old baby dragon ; nursing him every four hours, using baby formulas and a feeding syringe. Over time we evolved and created a language of our own. We started talking using simple sounds and gestures.

Human interaction is not very different.

“Simplicity is the ultimate sophistication”

This golden truth was said by Da Vinci himself. A legend in design, a master expressionist, an inventor and an artist.

Human interaction in the 21st century is often clouded by jargon and words which are difficult to comprehend. You might have something there, but if it is complex like supercalifragilisticexpialidocious people will get confused.

 

 

In an era where time is of the essence, one needs to convey their story crisply and clearly.

 Words like value, proposition, business, communication have been overused.

When everyone is extremely busy, getting someone’s undivided attention is gold. You want to be a magic show which attracts.

We have a solution !!!!

WE ENABLE YOU TO SAY MORE WITH LESS

In TWO WORDS !

SIMPLIFYING COMPLEXITY

Here is an example on how we helped Johnny to make his revolutionary idea a reality.

 

Reason #1 Simplicity

We enable you to say more with less

You might have a technical product, app or a service that needs to be explained or concept that needs to be shaped. Simplicity is the key. 

Reason #2 Interest

Interest Increases Sales, research has shown that around 40% executives would call you after watching an explainer video, which increases conversion rates by 20-30%. There is a reason all successful brands spend on multimedia marketing. 

Reason #3 Appeal

You need to liven up your pitch, you need to create excitement. You need to make others excited about your story, create that connect and humor is a tool which definitely helps.

Reason #4 Engagement

Explainer videos create engagement, users generally spend double the amount of time on your website if you have a video. Videos are great at expressing key messages.

Reason #5 Branding

You need to showcase your personality, you have to ensure that customers not just understand but remember your key features and benefits. It is a scientific fact that an audio visual medium is the most effective way to achieve that.

All successful brands carry a personality be it an Uber, Apple, Google, Microsoft, Tesla or a Spacex. Explainer videos enable you to create a unique personality for your brand.

Reason #6 Reach

The world is much smaller now, you need to think BIG, you can get global attention using the internet. You can penetrate in impossible markets. Explainer videos improve your google ranking, it helps in SEO and also increases the average amount of time visitors spend on your website. Explainer videos are easily sharable on the social media such as linkedIn, facebook, twitter. It helps you to improve your digital networking, we as people meet on this forum for networking. Explainer videos enable you to network on the web.

Don’t let your ideas get entangled in the web of COMMUNICATION!

Simplify Complexity!

Develop a personality for your brand.


Give wings to your vision!

We Simplify Complexity. We are Champion Explainers. We are Brainpan Studio.

All successful brands spend on marketing because of a reason.

-Signing off
Aditya Singh,
 CEO Brainpan Studio

 

Concept Art: The Rise of the Monumetals (VII)

VII. Ceres

The NeonGuards command the most elaborate and lethal tactical units in the New History. After the collapse of the MainFrame, the known world drifted towards two poles.

The NuyerXelta IX became the hub for the shipbuilders while the NeonGuards took control over the fringe planets and satellites. Within a few years, they militarized their units and waged the gruesome War of NeonGrid against NuyerXelta.

Ceres is the prime base of the NeonGuards. Heavily fortified and sanctified by the old gods of war, the base has never been breached or escaped from. The close proximity to its moon Kronus helps Ceres meet its huge energy requirement. Kronus is mined for Promethium 61 to fuel its generators.

Under the leadership of legendary technocrat Vin Anteros, the NeonGuards  were raised as a martial race. Their war vehicles are peerless. Their will, ironclad. War became their language and the battlefield their home.

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This is a part of the Graphic Series: “The Rise of the Monumetals”
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