3 Genuine Ways to Boost Vibrant Audience Interaction

As far as I remember, we always had fishes at home. My brother was obsessed with these aquatic creatures. But in spite of my friendly (nagging) ways, I could never develop an interactive  bond with them. I came. I gave food. They ate. They forgot me (happily) till I came again with food.

animationstudiogurgaon

Photograph by kazuend

Goldfishes are believed to have an attention span of just 9 seconds. But post 2000, a new ‘fish’ has beaten them in fickleness. We, humans now have an attention span of 8 seconds (a study by Microsoft).

Now that makes the task of creating and sustaining meaningful interaction problematic. Yet the study also states, “They’re better at identifying what they want/don’t want to engage with and need less to process and commit things to memory.”

Here are three effective ways to beat the human algorithm to create sustainable engagement:

  1. Create experience
    People love experiences. This in part makes us human. We feel. When content creates experience, it enjoins its audience as co-conspirators or co-creators. Content that drives engagement through experience creates a sustainable bond. For example, using metaphors in storytelling instigates the sensory cortex of the human brain. The more vivid the experience, more the engagement.
  1. Say more with less
    As Todd Brison states quite deftly in his article, “Focus less on more. Focus more on less”. Attend to the best flower in your garden. Create the brilliant 8 second spark and the fire will follow. Maximize the impact by minimizing the zone of contact.
  1. The Storyteller
    Active voice matters. Audience wants to be addressed directly. They want to be seen, to be remembered. They same goes with the storyteller. The audience wants to visualise the speaker. They want to know the persona. Mascots are unique and visualised form of the voice. Give a personality to the voice.


The Goldfish Takeaway

Going back to talking about goldfish, research at Keio University (Tokyo, Japan) found that goldfish are able to distinguish between classical music by two different great composers, Johann Sebastian Bach and Igor Stravinsky. Create a distinct voice for your  brand and even the human fishes will recognise.

Watch how Vigilbox engages with its audience using this simple animated video:

Find out how you can engage with the human fishes. Ask for a quote: http://www.brainpanstudio.com/quote

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7 Reasons Why Stories are Important

Many years ago when I was still a duckling and the day was my birthday. With a Britannia Marie Gold biscuit in my hand, I stood on the window still, staring outside on a hot afternoon of May. An old umbrella man, carrying dusty old umbrellas, stood bent over the dustbin. Fighting the pariah dogs, he found something. A bunch of chapattis, he pulled out. He carefully tucked the food in his bindle and walked away.

Years later and even today, when I recall the incident, images flash by. It is not the story of the umbrella man or the pariah dogs or the bunch of chapattis. It is the story of the stories I never saw. My mind wondered. Was he not hungry? Who did he save the chapattis for? Who is waiting for him? Does he have a son like me? Would he like a biscuit?

brainpan studio storytelling

Photograph by Jason Wong

I created a multitude of stories in my head. The world of the umbrella man became a reality. A lonely afternoon in an old house gave rise to monuments of stories.

Stories create memories

We recall life not as linear transactions. We remember life as a testimony to our lived realities. It is our ability to weave my experiences into stories that creates memories. These memories in form of stories connect us to our journey.

Stories bridge realities

There are various realities that we shift through in our lives. People live through their own unique realities. Our subjective observation gives us our own unique perspective towards things. It is stories that help us understand the varying realities.

Stories defies definition

We are obsessed with categories, berths and boxes. We are hardwired to seek for meaning via definitions. But often in our lives we are faced with experiences that are damn difficult to define. Here stories come into play. They defy strict boundaries and help us connect.

Stories change perspective

There are many sides to a picture. There are many observations to reality. There are numerous subjective interpretations of a ‘fact’. Stories help us understand that there are many doorways to neverland. Stories enable us to appreciate the different shifts in perspectives.

Stories transform people

The world depends upon the relationships that we nurture with our interactions. All our relationships should be transformational rather than transactional. Stories are the perfect vehicle to trigger transformation in the world around. Stories build people.

Stories germinate ideas

Stories are capsules that connect and convey the core understanding of life. They germinate ideas. Often ideas die because there are not supported by stories. They become dry, placid and wither away. Stories make ideas live perpetual lives.

Stories create stories

Stories are incubator of its own kind. Stories give rise to many more stories. It provokes and encourages lateral transgressions. It is often the images that stories trigger that help us create parallel stories. No story is an island.

Watch the following whiteboard animation that tells the story of Baba Toon’s adventure in Funky Town.

Stories are unique as well as universal. Do you have a story that you wish to say? Feel free to share it with us. Your insight into storytelling will guide us further. Comments are appreciated.

-Yours Truly,
Baba Toon

At Brainpan Studio we simplify complexity by using love, logic and learning to tell innovative stories for brands.
http://www.brainpanstudio.com/about

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Brainpan Studio (The mothership) | Facebook (Polls and videos) | Twitter (News and Industry titbits)  | Youtube (Awesome videos) | Instagram (The animated team stories)