7 Reasons Why Stories are Important

Many years ago when I was still a duckling and the day was my birthday. With a Britannia Marie Gold biscuit in my hand, I stood on the window still, staring outside on a hot afternoon of May. An old umbrella man, carrying dusty old umbrellas, stood bent over the dustbin. Fighting the pariah dogs, he found something. A bunch of chapattis, he pulled out. He carefully tucked the food in his bindle and walked away.

Years later and even today, when I recall the incident, images flash by. It is not the story of the umbrella man or the pariah dogs or the bunch of chapattis. It is the story of the stories I never saw. My mind wondered. Was he not hungry? Who did he save the chapattis for? Who is waiting for him? Does he have a son like me? Would he like a biscuit?

brainpan studio storytelling

Photograph by Jason Wong

I created a multitude of stories in my head. The world of the umbrella man became a reality. A lonely afternoon in an old house gave rise to monuments of stories.

Stories create memories

We recall life not as linear transactions. We remember life as a testimony to our lived realities. It is our ability to weave my experiences into stories that creates memories. These memories in form of stories connect us to our journey.

Stories bridge realities

There are various realities that we shift through in our lives. People live through their own unique realities. Our subjective observation gives us our own unique perspective towards things. It is stories that help us understand the varying realities.

Stories defies definition

We are obsessed with categories, berths and boxes. We are hardwired to seek for meaning via definitions. But often in our lives we are faced with experiences that are damn difficult to define. Here stories come into play. They defy strict boundaries and help us connect.

Stories change perspective

There are many sides to a picture. There are many observations to reality. There are numerous subjective interpretations of a ‘fact’. Stories help us understand that there are many doorways to neverland. Stories enable us to appreciate the different shifts in perspectives.

Stories transform people

The world depends upon the relationships that we nurture with our interactions. All our relationships should be transformational rather than transactional. Stories are the perfect vehicle to trigger transformation in the world around. Stories build people.

Stories germinate ideas

Stories are capsules that connect and convey the core understanding of life. They germinate ideas. Often ideas die because there are not supported by stories. They become dry, placid and wither away. Stories make ideas live perpetual lives.

Stories create stories

Stories are incubator of its own kind. Stories give rise to many more stories. It provokes and encourages lateral transgressions. It is often the images that stories trigger that help us create parallel stories. No story is an island.

Watch the following whiteboard animation that tells the story of Baba Toon’s adventure in Funky Town.

Stories are unique as well as universal. Do you have a story that you wish to say? Feel free to share it with us. Your insight into storytelling will guide us further. Comments are appreciated.

-Yours Truly,
Baba Toon

At Brainpan Studio we simplify complexity by using love, logic and learning to tell innovative stories for brands.

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Don’t Mess with Nature

Since 1970 HUMAN population has DOUBLED, while EARTH has LOST 52% of its BIODIVERSITY.

Client: 100 Pipers India | Social Campaign: The Good You Can

An Interview with the Graphic Artist: Siddhant Pal

The earliest memories of Siddhant’s life are fused with the sweet smell of nostalgia. Peacock and snakes of Bhilwada and visiting grandpa (who promised his inheritance of incredible pencils collection to one who follows art). The first time he bunked school was in per-nursery when he chose to eat Monaco biscuit and cry at the bus stop.


Q. Tell us a little about your education.

Siddhant: Most of my schooling was done in the holy gateway of Haridwar. Then I started pursuing BTech at College of Engineering (Rookie) as a day scholar. 2nd year was a time of terrible emotional distress for me as I lost my grandfather. My beloved architect was gone. Things made a little less sense now. I got disillusioned with my studies. I started experimenting with art by copying sketches. I had no idea about graphic art yet used my free time to dab in After Effects.

Q. How did your BTech college react to your art sidetrack?

Siddhant: I became their poster boy. In other words I became the go-to guy for all pamphlets and posters.  I even got to barter art for marks. I remember working on an art project for my teachers in lieu for viva grades.

Q. When did you get your professional training in graphic designing?

Siddhant: In the 3rd year of my college I joined Arena Multimedia in Dehradun to learn After Effects, Illustrator and 3D Rendering. Under the guidance of one of my teachers, I developed a keen interest in motion graphics.

Q. How has your experience been at Brainpan Studio so far?

Siddhant: When I came for my interview, the studio was in midst of a party and I was greeted by Troy (the Doberman). I was required to create an infographic. The environment was exhilarating and still is. I am trying to gauge the culture still. I love that we have a common language to talk in and no one ever feels left out.

Q. What kind of growth do you see in yourself?

Siddhant: I have started using the pen tablet. I am learning a great deal from Moon (COO). I love the system of freedom and experimentation that lies at the core of this space. Storyboard opened up my scope. I am gaining a good understanding of what I know and how I can develop my skills.

Q. Where do you see yourself in future?

Siddhant: I want to be in animation and learn how characters work. I want to become a part of a team that works through the various stages of creation.

Q. What is graphic art?

Siddhant: It is beyond imagination. Understanding software helps me engage better. In a creative industry, the lifestyle breaks free from the strict structure of the corporate. I have realised that different people have different perspective towards art.

Q. Do you have any last words to share?

Siddhant: I believe in positive attitude towards life and enhancing my skill every day.

Read other interviews with the members of the studio.
We will love to read about your views on Graphic Design, please comment.

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Christmas for All

Even the broken pieces of your world are the building blocks of your life. A silence left between the spaces and memories of a time. A crack in your rear view mirror and hollow in your song. You lose the birds of your soul yet you never lose your heart.

This Christmas mend the cracks with gold (never to hide), soften  your view and smile. Remember for all that we lose, we don’t look back in anger. We are the glimmering stars of this universe. Christmas for all. Christmas for hope and wonder.

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Notes on Character Animation


Character animation is the art of endowing a personality to a character according to the tasks at hand using the guiding principles of animation.”
Moon Arun (COO)

Fast 1080 30 V7_3

“The most important element of character animation is rhythm. The upper movement of a body should align with the lower body movements. The primary action should be woven seamlessly with the secondary action.

We must pay special attention to the shift in the environment due to the changing motion of the characters. These small details matter.”
Aayushi Sharma (Animator)


“Real world reference videos are helpful in replicating the same movements in the fictional environment. Recording motion or referring to Youtube videos are great sources towards logical understanding.

And of course timing and spacing are important nuances to focus on.”
Himanshu Bassi (Animation) 


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Year End REflections: Commemorative Days

YEAR END REFLECTIONS | Category: Commemorative Days

Special graphics for special days. Visual language conveys simple universal messages that helps us forge a community bond with the world.

👉Simplifying Complexity (The Visual Reel): https://youtu.be/i5yeMTBo41o

Special Days

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Step 2 of the 5 Step Process

The 5 Step Process

Script: Our writers draw up a script which details NARRATION, DIALOGUES, and CHARACTER-ANALYSIS, optimized as per your preferences, requirements and stated duration.

Voiceover: You select the voice that you like best, from the options we provide. The voiceover is RECORDED and FORWARDED to you for feedback.

Learn more about the PROCESS at http://brainpanstudio.com/process/

step 2.gif

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