7 Reasons Why Stories are Important

Many years ago when I was still a duckling and the day was my birthday. With a Britannia Marie Gold biscuit in my hand, I stood on the window still, staring outside on a hot afternoon of May. An old umbrella man, carrying dusty old umbrellas, stood bent over the dustbin. Fighting the pariah dogs, he found something. A bunch of chapattis, he pulled out. He carefully tucked the food in his bindle and walked away.

Years later and even today, when I recall the incident, images flash by. It is not the story of the umbrella man or the pariah dogs or the bunch of chapattis. It is the story of the stories I never saw. My mind wondered. Was he not hungry? Who did he save the chapattis for? Who is waiting for him? Does he have a son like me? Would he like a biscuit?

brainpan studio storytelling

Photograph by Jason Wong

I created a multitude of stories in my head. The world of the umbrella man became a reality. A lonely afternoon in an old house gave rise to monuments of stories.

Stories create memories

We recall life not as linear transactions. We remember life as a testimony to our lived realities. It is our ability to weave my experiences into stories that creates memories. These memories in form of stories connect us to our journey.

Stories bridge realities

There are various realities that we shift through in our lives. People live through their own unique realities. Our subjective observation gives us our own unique perspective towards things. It is stories that help us understand the varying realities.

Stories defies definition

We are obsessed with categories, berths and boxes. We are hardwired to seek for meaning via definitions. But often in our lives we are faced with experiences that are damn difficult to define. Here stories come into play. They defy strict boundaries and help us connect.

Stories change perspective

There are many sides to a picture. There are many observations to reality. There are numerous subjective interpretations of a ‘fact’. Stories help us understand that there are many doorways to neverland. Stories enable us to appreciate the different shifts in perspectives.

Stories transform people

The world depends upon the relationships that we nurture with our interactions. All our relationships should be transformational rather than transactional. Stories are the perfect vehicle to trigger transformation in the world around. Stories build people.

Stories germinate ideas

Stories are capsules that connect and convey the core understanding of life. They germinate ideas. Often ideas die because there are not supported by stories. They become dry, placid and wither away. Stories make ideas live perpetual lives.

Stories create stories

Stories are incubator of its own kind. Stories give rise to many more stories. It provokes and encourages lateral transgressions. It is often the images that stories trigger that help us create parallel stories. No story is an island.

Watch the following whiteboard animation that tells the story of Baba Toon’s adventure in Funky Town.

Stories are unique as well as universal. Do you have a story that you wish to say? Feel free to share it with us. Your insight into storytelling will guide us further. Comments are appreciated.

-Yours Truly,
Baba Toon

At Brainpan Studio we simplify complexity by using love, logic and learning to tell innovative stories for brands.

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The 12 key elements of Brainpan Studio.

“Are you the leaf, the blossom or the bole?
body swayed to music, O brightening glance,
How can we know the dancer from the dance?”

–W.B. Yeats

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Why do Most Ideas Fail?

Sometimes even the most brilliant of ideas fail to inspire. The idea may come to you in a thunderstorm or in a tea cup. It may land on your doorsteps in a wicker basket or float as a cloud as you look up. It may come rowing in a paper boat or maybe dug up from an ancient burial.

Yet an idea may fuse, may rot, maybe forgotten. If it is denied. If it is ignored. If it fails to sparkle, it dies a silent perpetual death. And then is locked forever in the dark recesses of the basement of ideas.

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Baba Toon Interviews Himanshu, the Animator

Born in the god town of Mathura, lack of inspiration turned Himanshu (aka Aeolus Ikki) into a dull boy. Though he was bullied several times yet he failed to realize. And thus eventually his bullies became his friends.  A self-confessed shy guy, he studied from Grace Convent Senior Secondary School, and recalls being “scared of girls”. One of the founding members of the Bat Hunting Gang, he would often be seen chasing bats with sticks, paper guns and CD frisbee.


Baba Toon: How did you get into the world of animation?

Himanshu: As a child I was hooked to cartoons at the first sight. Ninja Robots, Pokémon, Gundam, Digi Monsters, Captain Planet, et al.  But in Mathura, one either becomes an engineer or a Chartered Accountant. I moved to Delhi to study CA. It took me two years to convince my parents to allow me to drop the course and join animation.

Baba Toon: What is animation?

Himanshu: It is the world that I inherited from my childhood. Living in an imaginary world, moving in different dimensions. The possibilities are endless- both good and bad. Animation allows one to become the creator. It is an illusion of reality while interacting with other worlds. It encompasses everything.

Baba Toon: What is your experience in the animation industry?

Himanshu: Relying on my institution was a big mistake. The method of instruction was outdated by 10 years. The teachers kept leaving all the time. My zeal for traditional animation got me interested in motion graphics. I have worked in three different companies before I found Brainpan Studio. I was betrayed and was overworked. Yet I got to wear many hats and weave over hundred projects.

Baba Toon: What part of your life involves animation?

Himanshu: I relate personalities to myself. I live my life according to that code. I create images to reflect personas that I hold. I build original characters for my own self. Who wouldn’t want to live in an animated world?

Baba Toon: What are the markers of a good animation?

Himanshu: Precision, quality, motivation, experience and skill are essential in developing good animation. It changes according to mood. Happy and motivated animator creates good animation. One needs to enjoy, imagine and create/destroy.

Baba Toon: What else other than animation excites you?

Himanshu: Music, maybe.

Baba Toon: Do you have any last words?

Himanshu: You don’t live in one but many worlds. Each world carries a destiny, from a peasant to a king. What you choose to become is something for you to decide. For everything is illusion or reality.


Check out Himanshu’s work in the 100 Pipers’ “The Good You Can” Series.

Read other interviews with members of the studio.
We will love to read about your views on animation, please comment.

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