“A to G of Digital Concept Art” by Moon Arun

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A. IDEA:
An idea could be anything from this world or beyond; it could be real or unreal. It could be a figment of your imagination. Or the exact crown on the statue of liberty. But it needs to be built upon. Similarities studied, flaws discarded. The science behind the spark needs to be pondered upon. An idea may come to you in your dreams. To see how the idea plays out, you need to execute accordingly.

B. RESEARCH:
Search and find out the realm of possibility. The existence of your idea and its validity. Research enables you to look at your idea logically. It shows you if your imagination has merit and if the magic is indeed bona fide.

C. REFERENCES:
Filter your idea through references. Ideate to make it stronger. Clear out your doubts, work out the plausibility. Infuse your idea with a visual language. Test it against the existing worlds. Maximize your idea with a plurality of inputs.

D. ROUGH SKETCHES:
Your first sketch is not your final sketch. There are many views to an idea, many perspectives, many shades, and many interpretations. Work with different styles and compositions. There will be many versions of your idea. Choose the one that holds true to your rhythm. Choose the one that resonates.

E. CHOOSE AND START DETAILING (GREYSCALE/COLOUR/LIGHTING):
Choose the best doodle. Work with proper fundamentals in composition, anatomy, rule of thirds and perspective. After defining the outlines or contour lines start with blocking. A greyscale shows you the overall picture. It enables you to realize how your idea will eventually pan out. Colour helps you set the mood and the age of the scene. It helps showcase the time and the era and the setting. Lighting sets the frame. It builds the environment. It helps you highlight elements and it gives the special touch to your idea. A scifi sketch and a historical sketch can be altered just by the use of lighting.

F. DON’T BE AFRAID TO START A NEW SKETCH:
Art is a perfection of your expression. Until you are able to depict your idea in its most intimate and extravagant details, don’t accept. Don’t get too possessive of your arcs and shades. Don’t compromise on your idea. Remember you are refining your own self with every new sketch. Reboot and restart.

G. CREATE SOMETHING IMPORTANT:
The age of mediocrity ended with the age of nobility. As a creator you are endowed with the ability to achieve greatness. Don’t become a Disney stooge. Look into the horizon to step outside the narrow boxes. Don’t trace heroes, create universes. Create something important. Create something that will fight the passing of time and leave a mark for eternity.

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The Marshmallow Championship: A Visual Storytelling Workshop

When we visited Daulat Ram College (University of Delhi), our aim was involve the literature student into the process of visualization. To engage them into the journey of visual imagining. We presented them the MARSHMALLOW CHALLENGE.

The project was to create the highest stable structure using 20 spaghetti sticks, thread, tape and a single marshmallow. Within stipulated time, the teams under the flags of “3 Pipers“, “Analytics“, “Marshmallow Whatevers“, “Fantastic 4” and “SMS” built their own towers.

After Q&A related to the task, we ask them to write the story of their Marshmallow Challenge. Translation is the act of generating meaning. It is a process of transmutation. We ask them then to depict their story into a string of images. We encourage them to draw their narrative into a storyboard.

We selected the best story and storyboard, we reworked it and created a whiteboard animation to showcase their visual understanding.

A story called “Jo Jeeta wohi sikandar” by Fantastic 4.

 

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Molding Words into Clay: Visual Storytelling Workshop

We asked the supercalifragilisticexpialidocious participants of the VISUAL STORYTELLING WORKSHOP to create an image of themselves in words. Being able littérateurs, they framed themselves in poetic phrases. And after a discussion on adaptation and translation, the magnificent Manas Mathur (sculptor par excellence) guided them to mold words into clay.

This is a showcase of the spectacle that followed. We are humbled to enable you in your visual journey.

How to DEAL with SEXUAL HARASSMENT at WORK?

90% of women in service industry have been sexually harassed at work. Never encourage such behaviour. Don’t be a bystanding enabler. Be an upstanding co-worker. Watch this animation to know what you can do to curb harassment at work place.

Client: 100 Pipers India

 

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Why do Most Ideas Fail?

Sometimes even the most brilliant of ideas fail to inspire. The idea may come to you in a thunderstorm or in a tea cup. It may land on your doorsteps in a wicker basket or float as a cloud as you look up. It may come rowing in a paper boat or maybe dug up from an ancient burial.

Yet an idea may fuse, may rot, maybe forgotten. If it is denied. If it is ignored. If it fails to sparkle, it dies a silent perpetual death. And then is locked forever in the dark recesses of the basement of ideas.

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Water Sustains Life

Water sustains life. It is 70% of who we are. Learn how Neropure helps you safeguard water.

Live more with Neropure: https://youtu.be/1CnP49nmDNE

Click to WATCH and please SUBSCRIBE for more.

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The First of 20 Days Cycle

THE BRIEF: One rainy night at the Capital Towers. One moment caught in through the window. Belief flags watered down. The country still exists. Time still flows. The eye opens into the wet street.

Stay tuned for the next in series in 20 days.

Concept Art by Moon Arun | Motion by Ikki Destiny Astral

 

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The Curious Case of Baboons in Ghana

Since 1970 human population has doubled while, Earth has lost 52% of its biodiversity.

In Ghana, lions & leopard are at risk. Loss of habitat, & illegal trade, trophy hunting has led to an explosion of baboons. Watch this animation to learn how this is harmful for the human survival. Don’t mess with nature. We are the only threat to biodiversity.

A simple change in our attitude can make a big difference. 100 Pipers“The Good You Can” campaign encourages people to make a small shift in lifestyle to bring about a momentous change in the world.

Client: 100 Pipers India (Pernod Ricard)

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The Importance of a Storyboard

A STORYBOARD is a consolidation of the various aspects of the concept. It is the fable depicted in frames. The concept that was revolving in imaginary worlds is now given a lineal story line to inhabit. The characters which were created with  inherent movement have now taken a path to express.

A storyboard is a sequence of illustrations with intended dialogues and direction. A storyboard is the master plan. It is the blueprint. It is the stage where each feather of the wing is put into its place.

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The above storyboard was created for an internal presentation at FUJITSU.

Decongest Delhi: UBER Solution

ONE CRORE registered vehicles in DELHI. And 1335 vehicles are added everyday. Driving through these roads is a nightmare in daylight and dayfall. And the congestion keeps increasing. Is there a solution to this grim reality?

#SharedMobility is the way forward. The #UberEffect is changing the way we commute. #UberPool and #UberMoto help #DecongestDelhi.

#SwitchtoPool to beat the traffic. This animation shows through infographics and reports how #UberEffect is making the roads of Delhi more accessible to all.

Client: Uber India

 

Leave COMMENTS if you like the animation. Love to hear from you. 🙂

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