The Making of “Festival of Lights” Animated Video

shot20_1

Concept/Script/visualistion: Aditya Choudary

“We were struggling for a concept for Diwali that would skip over the obvious, be relevant, have a strong social message and be in tuned with the language of 100 Piper’s “The Good You Can” campaign. We wanted the message to be affirmative rather than didactic. What would be a different perspective to reengage with the festival of lights in the mythological context, we wondered. The eureka moment came with the idea “War is Over”. We associated crackers with explosives and weaponry. Thus portraying the festival as celebration of light and not of  violence.”

shot1shot2

Graphics: Jatin Aggarwal

“The challenge was to recreate the premium quality of the 100 Pipers India‘s “The Good You Can” series and at the same time to keep the occasional feel (the festivity). To reimagine the gods in a slightly amusing look (capsule figures) was an innovative approach.”

Animation: Himanshu Bassi

“It was a challenging task to approach a cultural subject with an innovative insight. I tried to implement a minimalist animation style keeping in tune with the subtlety and poignancy of the festival. Non-repetitive movement, on cue timing, capsule animation gave the characters its unique perspectives. I generally attempted to mess around the video by inculcating a new style that was non-realistic and complementary to its mythological theme. It was a constant learning endeavour while working and tweaking the movements. I also paid special attention to the secondary animation and thereby creating an holistic and homogenized orientation.”

 

Advertisements

Team Brainpan Studio

The 12 key elements of Brainpan Studio.

“Are you the leaf, the blossom or the bole?
body swayed to music, O brightening glance,
How can we know the dancer from the dance?”

–W.B. Yeats

Know more about our JOURNEY and our TEAM: http://brainpanstudio.com/about/

22154348_1861713300522370_773823602609920043_n

Visit us also on
Brainpan Studio | Facebook | Twitter | Youtube | Instagram