The Good You Can: Water (Animation)

DID YOU KNOW IF YOU LEAVE THE TAP ON WHILE BRUSHING YOUR TEETH, YOU WASTE 15,00,000 LITERS OF WATER IN A LIFETIME?
Client: 100 Pipers India | Campaign: The Good You Can

100 Pipers connects with an audience that believes in being responsible for their own actions. They want to be remembered for good. They follow the way of the TRUE LEGENDS.

Watch the animation 🎬 The Good You Can (Water): http://bit.ly/2AjFgyi

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The Good You Can: Food

EAT RESPONSIBLY
Client: 100 Pipers India | Campaign: The Good You Can

100 Pipers connects with an audience that believes in being responsible for their own actions. They want to be remembered for good. They lead the way of the TRUE LEGENDS.

Watch 🎬 The Good You Can (Food): http://bit.ly/2B8eK6X 

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How to Deal with Bullies?

Bullying has long term negative impact on the victim, on the bystander and on the bully. Understand the psyche behind bullying.

This animated video attempts to decipher why bullies bully and how to deal with them.

100 Pipers’ “The Good You Can” campaign encourages people to make a small shift in lifestyle to bring about a momentous change in the world.

Client: 100 Pipers India (Pernod Ricard)

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Dealing with Road Rage: Animation

Abusive drivers HONK too much, BUMP into you, CUT you off, BLOCK your way and STEAL your parking.

Does that make you angry? How do you deal with road rage? Watch this animated short to learn the alternative to violence: https://youtu.be/Mm0y34Gjswc

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The Making of “Festival of Lights” Animated Video

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Concept/Script/visualistion: Aditya Choudary

“We were struggling for a concept for Diwali that would skip over the obvious, be relevant, have a strong social message and be in tuned with the language of 100 Piper’s “The Good You Can” campaign. We wanted the message to be affirmative rather than didactic. What would be a different perspective to reengage with the festival of lights in the mythological context, we wondered. The eureka moment came with the idea “War is Over”. We associated crackers with explosives and weaponry. Thus portraying the festival as celebration of light and not of  violence.”

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Graphics: Jatin Aggarwal

“The challenge was to recreate the premium quality of the 100 Pipers India‘s “The Good You Can” series and at the same time to keep the occasional feel (the festivity). To reimagine the gods in a slightly amusing look (capsule figures) was an innovative approach.”

Animation: Himanshu Bassi

“It was a challenging task to approach a cultural subject with an innovative insight. I tried to implement a minimalist animation style keeping in tune with the subtlety and poignancy of the festival. Non-repetitive movement, on cue timing, capsule animation gave the characters its unique perspectives. I generally attempted to mess around the video by inculcating a new style that was non-realistic and complementary to its mythological theme. It was a constant learning endeavour while working and tweaking the movements. I also paid special attention to the secondary animation and thereby creating an holistic and homogenized orientation.”

 

Vulturisation of Culture: The Festival of Lights

Traditions are the ancient threads that weaves a culture together. They give the festivity its historical or mythological reference. But like most human endeavors, traditions too undergo constant manipulation and corruption. This is known as the vulturisation of culture. The making of the bastard.

Celebrate the festival of light, not violence. Celebrate the voice of good, not noise. Take back your festival and make it your own.

Lay down your weapons, the war is over.

Client: 100 Pipers India | Concept/Script: Aditya Choudary | Storyboard: Surbhi Goyal | Graphics: Jatin Aggarwal | Animation: Ikki Destiny Astral

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Dealing with Sexual Harassment at Work

90% of women in service industry have been sexually harassed at work. Don’t be a bystanding enabler. Be an upstanding co-worker.

Watch this #animation to know what you can do to curb harassment at work place. Please share.

Brought to you by: 100 Pipers India