The Storyboard for “Live More with Neropure” Video

Client: Neropure | Motto: Live More
Product: Stainless steel water tanks
Target: Institutions, schools, hotels, hospitals and homes
Clientele: Shiv Nadar School, Indiabulls, DLF, CK Birla Hospital, Radisson, Ramada, Uppal’s and et cetera.

The initial frames foregrounds the importance of the motto “live more” by depicting different scenarios where people are ‘living it up’. Moving forward it showcases how Neropure fulfills the motto by focusing on the three aspects of ‘health’, ‘comfort’ and ‘ease’ idealised within the images of drops of water. The next frame equates quality of life with water. After a technical know-how about the stainless steel tanks, the storyboard ends with a glimpse of the brand’s clientele.

Neropure_SB

Watch the final animated video of the storyboard above: https://youtu.be/1CnP49nmDNE

 

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The Importance of a Storyboard

A STORYBOARD is a consolidation of the various aspects of the concept. It is the fable depicted in frames. The concept that was revolving in imaginary worlds is now given a lineal story line to inhabit. The characters which were created with  inherent movement have now taken a path to express.

A storyboard is a sequence of illustrations with intended dialogues and direction. A storyboard is the master plan. It is the blueprint. It is the stage where each feather of the wing is put into its place.

Fujitsu_SB
The above storyboard was created for an internal presentation at FUJITSU.