LED Bulb vs Regular Bulb: Which is Better?

100 Pipers’ “The Good You Can” campaign encourages people to make a small shift in lifestyle to bring about a momentous change in the world.

The “LED the Way” video shows that the numbers do add up. A small change from regular bulbs to LED is highly economical and a eco-friendly move.

Use LED bulbs.

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How to Save Water?

IMAGINE THIRST. And then reflect on our unmindful approach towards water. This approach will prove to be fatal for all life on earth. Let us find out how we can save water while we can. SAVE WATER, SAVE YOURSELF.

Watch the following animation and share the word to the world, for the world.

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How to Deal with Myopia: An Explainer Video

Myopia or Nearsightedness is the inability to see objects at a distance clearly. 10% to 20% of school children suffer from myopia. 

Learn more. Watch and share.

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2D Animated Video for ISFO

Client: International Society for Olympiad 

ISFO is an international platform that provides exams of levels of increasing difficulty in the subjects of science and maths to students from I to XII.

Broad business goals: To introduce the company to the potential audience. Brand placement and make the moniker ISFO identifiable with ‘education’, ‘guidance’ and ‘nurture’. To get students interested in olympiads. To partner with schools to create a credible and effective international examination mechanism in the field of science and mathematics.

Immediate business goal: To encourage students to register for the upcoming ISFO Science and maths olympiads. Highlight the grand prize (a trip to Singapore).

Target Audience: Students, parents and schools.

Issues important to the brand: Education, learning, global testing.

Taking from the client’s motto “International Society for Olympiad is not just a series of tests, it’s a way of life”, we created an animated world of ISFO. Join us as we take you along this ride.

From conceptualisation, to character design, to visualisation, to storyboarding, to voiceover, to animation, we present to you ISFOLAND.

 

Your comments will be greatly appreciated.

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What are Explainer Videos?

Explainer videos help users and prospective customers have a better (and brighter) idea of what a company does and why its products/services are important. Simple stories and engaging graphics, with memorable characters create engaging interaction with the audience.

Explainer videos are generally short (under 2 minutes) marketing or instructional videos that helps visually explain the working of a specific product or service. They engage with the audience in a meaningful and fun way.

Dropbox’s use of an explainer video on their landing page gave rise to a 10% conversion rate increase that generated 10 million more users and 50 million dollars of additional revenue in the year 2012 alone.

Though also used for branding, explainer videos are fundamentally meant to illustrate why a company, product or service exists and how they can be of value to the viewer.

Some stats to augment our thought:

  • Boost online visibility: 53 times more likely to be found organically on search engines.
  • Reduce bounce rate: average initial time spent on a website with an embedded video increases from 8 seconds to 2 minutes.
  • Increase conversion rate: Placing explainer videos on the landing page can grow conversions (turn visitors into customers) up to 65%.
  • Increase email click-through rate:  100% increase in the click-through rate in emails sent with video content.

At Brainpan Studio we help our clients create engaging videos that describe your company (with its services/products) in a clear and succinct way. We work with start-ups and innovators to introduce them to their potential clientele. Explainer videos help you induct your story into the omnipresent world of social media and create traction.

Ease of access and engaging instructional design makes explainer videos the perfect vehicle for your product and services to reach your customers.


We created the following explainer video for Health Express explaining medical emergencies in school and their expertise in handling the situation.

 

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Storyboarding for Explainer Video

Client: Doctor’s Diary 

Doctor’s Diary is an Electronic Health Record (EHR) application that promises ‘one patient, one record’ for 1.25 billion Indian population. Doctor’s Diary facilitates a holistic understanding of each patient’s health, minimizes human errors, prevents wrong diagnosis and helps the doctor make a more informed decision.

Shot No. 1 

1

Action: Scene opens with a globe.
Transition: Camera zooms in on the map of India.
VO (Voice Over): Like


Shot No. 2

2

Action: We see the map of India on the globe with many silhouettes of doctors.
Transition: Camera zooms in on a Doctor.
VO : Thousands of doctors practicing in India,

Shot No. 3

4

Action: We focus on our character Dr. Singh. 5 stars appear above his head to show reputation and excellence.
Transition : Camera zooms out.
VO : Dr. Singh is one with good diagnostic reputation.

Shot No.4

5

Action: Image with stars, hanging on the wall in a shape of a certificate (certification of excellence). We see Dr. Singh’s clinic he asked for past reports from a patient a report icon pop up above Dr. Singh’s head and another report paper appears above patient’s head with a cross sign on it ( it shows the communication between Dr and patient like comics).
Transition: Camera zooms out.
VO : But quite often due to lack of information and data, he can’t give his best to the patients he cares for.

Shot No.5

7

Action:  We see so many patients in red color on the Indian map. Patients look affected with diseases like allergies and reactions.
Transition: Camera zooms in on a corner.
VO: In India, a majority of people are deprived from having the treatment they actually need.

Shot No.6

8

Action: We see different patient in front of a board with ? Mark on their head. Header of the Board reads “Medical Information” but below the header board all is Blank.
Transition: Scene changes with paper flip transition.
VO : It all happens because of lack of complete medical information (such as allergies, reactions, and response to medication)

Shot No.7

9

Action : We see a paper flipping transition and ends with a medical History file appearing on the screen.
Transition: File opens.
VO : and patient medical

Shot No.8

10

Action: We see ? Mark appears inside the file.
Transition: File flips.
VO : History. Now, everything is

Shot No.9

11

Action: File convert into a tablet with Doctor’s Dairy app.
Transition: Camera pans right with Logo.
VO : going to change with the help of Doctor’s Diary – the revolutionary electronic health record app

Shot No.10

12

Action: Now logo moves inside the computer screen.
Transition: Two split scene enters in the screen.
VO:  and website.

Shot No.11

13

Action: Now we see a split scene of Dr Singh and patient both using their app happily patient is on a trip( Inside a train) but access on details about her health same doctor Singh is now access all details very easily with Doctor’s Dairy app.
Transition: Camera zooms in on Mrs. Kumar.
VO: Dr. Singh doesn’t have to be worried about information and Mrs. Kumar is also free from keeping scores of records on her own. No matter where she is!!!

Shot No.12

14

Action: Mrs. Kumar pull out her medical card.
Transition: Camera zooms in on the card.
VO: Four major advantages of using the Doctor’s Diary.
1. Patient Health Card:

Shot No.13

15

Action: We see medical card with app logo and Mrs. Kumar details. In the corner we see barcode. We see card is inside a cloud.
Transition: Card flips and new scene appears.
VO: Each patient is provided with a Unique Health Card. The entire patient’s health information is securely stored on the cloud – almost paperless and easily accessible.

Shot No.14

16

Action: We see patient with doctor. Dr. show her all details about her Like sugar or cholesterol are under control. 
Transition : Camera pans up.
VO : 2. Patient Health Analytics: Doctor’s Diary framework uses state-of-the-art algorithms to analyze and predict patient’s medical condition and provide other crucial insights.

Shot No.15

17

Action: Now we see some people using tablets. Phones on the left Side.
Middle  – Doctors icon.
Right side – Computer and tablets connects with other.
Transition: Cut shot.
VO : 3. Knowledge Center: It builds, learns and shares patterns of diseases through similar devices, NEWS media, Government Organizations and social network sites. Keeps doctors updated with latest information about healthcare industry.

Shot No.16

18

Action: We see a map with different areas effected with Dengue, Malaria, Cholera, and Influenza.
Influenza in US and China.
Dengue in India.
Malaria and Cholera in Africa.
Malaria in Indonesia.
Transition: Camera zooms in on a part of map.
VO: 4. Mathematical Model: Doctor’s Diary also builds mathematical models for contagious diseases like Dengue, Malaria, Cholera, and Influenza.

Shot No.17

19

Action: We see a area effected with diseases people looks effected. On the left side we see icons that shows humidity. Temperature and pollution levels are high on this area.
Transition: Camera zooms out.
VO : It even takes environmental conditions such as temperature, humidity, pollution level into consideration.

Shot No.18

20

Action: Now we see previous information is pops up in the Mobile phones and tablets used by the Doctors and patients. Biohazard or Alert Sign appears inside. 
Transition: Camera pans up.
VO : Medical personnel and community is thus warned about the epidemics and pandemics.

Shot No.19

21

Action: We see clinic and hospital appears on the globe. Above the Globe we see logo and text” Designed to make way for a SWASTHA BHARAT”.
Transition: Everything fades out except the logo.
VO : Doctor’s Diary – designed to make way for a SWASTHA BHARAT.
Small setup Clinics to multi specialty hospitals –

Shot No.20 

22

Action: Doctor’s diary logo settled on the right and Brainpan logo Appears on the left , underneath them text “For more information Contact www.brainpan.co” appears.
Transition: CUT END.
VO: Doctor’s Diary is affordable for all. For more information contact:

The Explainer Video: https://www.youtube.com/watch?v=YMQX46NHYhs

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