Essential Reading for Entrepreneurs: “The Tipping Point” by Malcolm Gladwell

Book 1 at RECIPROCITY Book Club. CEO Aditya Singh is an integral part of the business network and an enthusiastic member of the new initiative.

5 Key Learnings/Action items:

  1. Recognize Connectors, Mavens and Salesmen in life and the opportunities it presents.
  2. Airwalk Case study
  3. The broken window theory, recognizing the broken windows and fixing them.
  4. Character is a function of context; The power of context.
  5. Properties of ideas that stick and ideas that don’t.

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Have you read this book? Tell us about your key understanding. And please suggests us more essential readings for entrepreneurs.

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