“A to G of Digital Concept Art” by Moon Arun

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A. IDEA:
An idea could be anything from this world or beyond; it could be real or unreal. It could be a figment of your imagination. Or the exact crown on the statue of liberty. But it needs to be built upon. Similarities studied, flaws discarded. The science behind the spark needs to be pondered upon. An idea may come to you in your dreams. To see how the idea plays out, you need to execute accordingly.

B. RESEARCH:
Search and find out the realm of possibility. The existence of your idea and its validity. Research enables you to look at your idea logically. It shows you if your imagination has merit and if the magic is indeed bona fide.

C. REFERENCES:
Filter your idea through references. Ideate to make it stronger. Clear out your doubts, work out the plausibility. Infuse your idea with a visual language. Test it against the existing worlds. Maximize your idea with a plurality of inputs.

D. ROUGH SKETCHES:
Your first sketch is not your final sketch. There are many views to an idea, many perspectives, many shades, and many interpretations. Work with different styles and compositions. There will be many versions of your idea. Choose the one that holds true to your rhythm. Choose the one that resonates.

E. CHOOSE AND START DETAILING (GREYSCALE/COLOUR/LIGHTING):
Choose the best doodle. Work with proper fundamentals in composition, anatomy, rule of thirds and perspective. After defining the outlines or contour lines start with blocking. A greyscale shows you the overall picture. It enables you to realize how your idea will eventually pan out. Colour helps you set the mood and the age of the scene. It helps showcase the time and the era and the setting. Lighting sets the frame. It builds the environment. It helps you highlight elements and it gives the special touch to your idea. A scifi sketch and a historical sketch can be altered just by the use of lighting.

F. DON’T BE AFRAID TO START A NEW SKETCH:
Art is a perfection of your expression. Until you are able to depict your idea in its most intimate and extravagant details, don’t accept. Don’t get too possessive of your arcs and shades. Don’t compromise on your idea. Remember you are refining your own self with every new sketch. Reboot and restart.

G. CREATE SOMETHING IMPORTANT:
The age of mediocrity ended with the age of nobility. As a creator you are endowed with the ability to achieve greatness. Don’t become a Disney stooge. Look into the horizon to step outside the narrow boxes. Don’t trace heroes, create universes. Create something important. Create something that will fight the passing of time and leave a mark for eternity.

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Wacom Workshop

Our beloved COO Moon Arun had a wonderful time at Artography Studio. He was invited by Wacom India to conduct a workshop on “Pen Tablets and Design”. A presentation on digital concept art and today’s art industry.

As a part of our “Initiate the Future” campaign, we regularly hold workshops to guide and induct the newer generation into the art world.

Photo courtesy: DCA Pitampura

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Thank you, 100 Pipers

Thank you 100 Pipers for giving us this opportunity to create such meaningful work. We are proud to be working on “The Good You Can” series.

Do visit our channel (http://bit.ly/2wD7Gks) to WATCH many more such animations. With love, from Brainpan Studio.

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The Animation Portfolio

We help you create engaging VIDEOS that describe your company (with its services/products) in a clear and succinct way.

We work with start-ups and innovators to introduce them to their potential clientele.

CHARACTER Animations, INFOGRAPHICS Animations and WHITEBOARD Animations help you induct your story into the omnipresent world of social media and create traction.

7 Wars that Lead to World War: 1. Holy Wars

We are born and breed in a language of violence. And every day we see another chunk of humanity sink down into the abyss of darkness and mayhem. There is nothing sacred about wars.

Deny the difference, rebuild the world.
Learn not of what we can shred but of what we share: https://youtu.be/4arjIQr8sXc

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A story called “Jo Jeeta Wohi Sikandar” by Fantastic 4

In the far land of Fudge Cake, an ordinary marshmallow was challenged by the Major.
He was to prove his worth by braving the ravages of time, atop Marshmallow Tower.

But ours was an ambitious marshmallow.
“Oh…this is easy. A cakewalk!” said he, tragically, thinking not of Spaghetti sticks and their fragility.
So he began with zeal and dreams of the crown, but overconfidence and haste pulled him down.

Though the Major Support System- Tape, Thread and Scissors-aided him well. At the last moment his tower gave and, humbled, to the ground he fell.

Now no one would sing him songs of praise, for arrogance had him beat. Still he would achieve some measure of success, not admit defeat. He would not soon forget these painful trials-taking care, testing himself at every stage. And while he couldn’t reach the heights he desired, our Marshmallow had, indeed, come of age.

 

The story and the storyboard of the champions of the Marshmallow Challenge: A visual storytelling workshop for the students of Daulat Ram College (University of Delhi). 


Click to Watch the resulting whiteboard animation

 

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The Marshmallow Championship: A Visual Storytelling Workshop

When we visited Daulat Ram College (University of Delhi), our aim was involve the literature student into the process of visualization. To engage them into the journey of visual imagining. We presented them the MARSHMALLOW CHALLENGE.

The project was to create the highest stable structure using 20 spaghetti sticks, thread, tape and a single marshmallow. Within stipulated time, the teams under the flags of “3 Pipers“, “Analytics“, “Marshmallow Whatevers“, “Fantastic 4” and “SMS” built their own towers.

After Q&A related to the task, we ask them to write the story of their Marshmallow Challenge. Translation is the act of generating meaning. It is a process of transmutation. We ask them then to depict their story into a string of images. We encourage them to draw their narrative into a storyboard.

We selected the best story and storyboard, we reworked it and created a whiteboard animation to showcase their visual understanding.

A story called “Jo Jeeta wohi sikandar” by Fantastic 4.

 

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Molding Words into Clay: Visual Storytelling Workshop

We asked the supercalifragilisticexpialidocious participants of the VISUAL STORYTELLING WORKSHOP to create an image of themselves in words. Being able littérateurs, they framed themselves in poetic phrases. And after a discussion on adaptation and translation, the magnificent Manas Mathur (sculptor par excellence) guided them to mold words into clay.

This is a showcase of the spectacle that followed. We are humbled to enable you in your visual journey.