Digital Marketing is like planting a forest. It starts with planning the first tree. Selecting the initial seed. Finding the perfect plot. Nurturing growth. Water, sunlight and dry leaves for compost. A kitchen garden can be manufactured but a forest can not. A forest is not just its trees. A forest breeds. It spreads beyond. A forest is growth. It is teeming with unpredictable life.
Plant two seeds close together and you will kill one. Plant them too far and they will build highways in between. Add too much fertilizers and you will burn the roots. Social media strategy is careful calculation of the various variables and sustained action. It is goodwill. It is placement. It is influence.
The mantra for a social media strategy is: Build, Place & Accentuate.