Infographics are the visual representations of information in a succinct and attractive manner. It clearly conveys the information in a progressive and an easy way.
In the age of ever diminishing attention span, vast amount of text is highly unlikely to gather a big audience. Infographics on the other hand, makes information fun and memorable through graphical representation. The adage, “A picture speaks a thousand words” speaks true.
Audience are more likely to engage with the visual media rather than read through corpus of text. Infographics creates a precise world for the audience to interact. It takes less time of the audience and have high recall value.
We created an explainer video for Health Express on the subject of ‘myopia’. The video uses infographics to convey the information on myopia and its implication in India.
Watch the explainer video below. Please encourage the pandoras by leaving your comments. 🙂