Explainer videos help users and prospective customers have a better (and brighter) idea of what a company does and why its products/services are important. Simple stories and engaging graphics, with memorable characters create engaging interaction with the audience.
Explainer videos are generally short (under 2 minutes) marketing or instructional videos that helps visually explain the working of a specific product or service. They engage with the audience in a meaningful and fun way.
Dropbox’s use of an explainer video on their landing page gave rise to a 10% conversion rate increase that generated 10 million more users and 50 million dollars of additional revenue in the year 2012 alone.
Though also used for branding, explainer videos are fundamentally meant to illustrate why a company, product or service exists and how they can be of value to the viewer.
Some stats to augment our thought:
- Boost online visibility: 53 times more likely to be found organically on search engines.
- Reduce bounce rate: average initial time spent on a website with an embedded video increases from 8 seconds to 2 minutes.
- Increase conversion rate: Placing explainer videos on the landing page can grow conversions (turn visitors into customers) up to 65%.
- Increase email click-through rate: 100% increase in the click-through rate in emails sent with video content.
At Brainpan Studio we help our clients create engaging videos that describe your company (with its services/products) in a clear and succinct way. We work with start-ups and innovators to introduce them to their potential clientele. Explainer videos help you induct your story into the omnipresent world of social media and create traction.
Ease of access and engaging instructional design makes explainer videos the perfect vehicle for your product and services to reach your customers.
We created the following explainer video for Health Express explaining medical emergencies in school and their expertise in handling the situation.